Brandwave

How popular isNeutrogena in search?

In September 2026, there were an estimated 935K branded searches for Neutrogena worldwide which is down 9.4% over the last 12 months. Neutrogena holds 20.1% estimated Share of Search among sunscreen brands worldwide and is ranked 3rd of 11 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. La Roche-Posay39.4%
  2. Nivea24%
  3. Neutrogena20.1%
  4. Ultra Violette6%
  5. Banana Boat3.1%
  6. Supergoop!2.7%
  7. Bondi Sands1.9%
  8. Sun Bum1.6%
  9. Naked Sundays0.55%
  10. Vacation0.48%
  11. +1 more
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Which sunscreen brands compete with Neutrogena?

Neutrogena against sunscreen brands worldwide, by month

Share of Search by month for La Roche-Posay, Nivea, Neutrogena, Ultra Violette, Banana Boat, Supergoop!. The figures are in the table below the chart.

View monthly share of search table
MonthLa Roche-PosayNiveaNeutrogenaUltra VioletteBanana BoatSupergoop!Bondi SandsSun BumNaked SundaysVacationCOOLA
Oct 202539.8%22.3%22.4%4.4%4.2%2.4%1.9%1.4%0.78%0.36%0.12%
Nov 202541.9%26.6%19%2.9%2.5%2.6%1.9%1.3%0.89%0.37%0.11%
Dec 202543.1%22.9%20.9%2.9%3.1%2.5%2%1.5%0.65%0.34%0.11%
Jan 202642.6%23%20.6%3%3.7%2.6%1.7%1.7%0.54%0.36%0.13%
Feb 202645.4%20.6%21%2.7%3.3%2.7%1.7%1.6%0.44%0.44%0.17%
Mar 202646.2%17.1%19.8%3.7%3.5%3.7%2.1%2.3%0.53%0.72%0.26%
Apr 202645.6%16.9%19.2%3.5%3.8%4.5%2.6%2.3%0.61%0.85%0.26%
May 202644.4%16%18.7%4.5%3.7%5.3%2.6%2.8%0.65%1.1%0.31%
Jun 202640.7%17.4%18%5.8%4.1%5.1%2.8%3.7%0.8%1.2%0.43%
Jul 202640.5%22.3%17.4%4.8%3.9%4.2%2%3%0.63%0.97%0.35%
Aug 202641.4%21%21.7%4.2%3.8%3%1.7%1.8%0.58%0.66%0.2%
Sep 202639.4%24%20.1%6%3.1%2.7%1.9%1.6%0.55%0.48%0.12%

  1. 1.La Roche-Posay

    39.4%

    Held 1st. 1.8M estimated branded searches, -18.3% vs prior month. Share -2 points.

  2. 2.Nivea

    24%

    Moved from 3rd to 2nd. 1.1M estimated branded searches, -2.2% vs prior month. Share +3 points.

  3. 3.Neutrogena

    20.1%

    Moved from 2nd to 3rd. 935K estimated branded searches, -20.4% vs prior month. Share -1.6 points.

  4. 4.Ultra Violette

    6%

    Held 4th. 279K estimated branded searches, +21.8% vs prior month. Share +1.8 points.

  5. 5.Banana Boat

    3.1%

    Held 5th. 143K estimated branded searches, -30.4% vs prior month. Share -0.7 points.

  6. 6.Supergoop!

    2.7%

    Held 6th. 125K estimated branded searches, -22.7% vs prior month. Share -0.3 points.

  7. 7.Bondi Sands

    1.9%

    Moved from 8th to 7th. 90.2K estimated branded searches, -0.41% vs prior month. Share +0.3 points.

  8. 8.Sun Bum

    1.6%

    Moved from 7th to 8th. 72.6K estimated branded searches, -23.5% vs prior month. Share -0.2 points.

  9. 9.Naked Sundays

    0.55%

    Moved from 10th to 9th. 25.4K estimated branded searches, -19.2% vs prior month. Share 0 points.

  10. 10.Vacation

    0.48%

    Moved from 9th to 10th. 22.1K estimated branded searches, -38.2% vs prior month. Share -0.2 points.

  11. 11.COOLA

    0.12%

    Held 11th. 5.8K estimated branded searches, -45.5% vs prior month. Share -0.1 points.

Compare search popularity between Neutrogena and its closest rivals

Every comparison with Neutrogena

How has branded search demand for Neutrogena changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Neutrogena worldwide fell from 1M to 935K.
  • Across the 12 months ending September 2026, Neutrogena’s estimated Share of Search among sunscreen brands worldwide decreased from 22.4% to 20.1%.
  • Across the 12 months ending September 2026, Neutrogena’s estimated Share of Search among sunscreen brands worldwide peaked at 22.4% in October 2025 and was lowest at 17.4% in July 2026.
  • Across the 12 months ending September 2026, Neutrogena fell from 2nd to 3rd among sunscreen brands worldwide.

How did search popularity change for sunscreen brands worldwide in September 2026?

  1. In September 2026, Nivea overtook Neutrogena to rank 2nd among sunscreen brands worldwide, with 24% estimated Share of Search.

  2. In September 2026, Ultra Violette gained estimated Share of Search among sunscreen brands worldwide, from 4.2% to 6%.

  3. In September 2026, La Roche-Posay lost estimated Share of Search among sunscreen brands worldwide, from 41.4% to 39.4%.

  4. In September 2026, Neutrogena lost estimated Share of Search among sunscreen brands worldwide, from 21.7% to 20.1%.

  5. In September 2026, Banana Boat lost estimated Share of Search among sunscreen brands worldwide, from 3.8% to 3.1%.

  6. Supergoop!’s estimated Share of Search among sunscreen brands worldwide has lost ground for 3 months in a row, from 5.1% to 2.7% in September 2026.

Where does Neutrogena compete?

Neutrogena is ranked in 12 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Sheet masks3rd of 65%Show ranking
Skincare brands6th of 206.7%Show ranking
Face cleanser brands7th of 147%Show ranking
Cleansers5th of 611.3%Show ranking
Moisturiser brands5th of 511.9%Show ranking
Eye makeup remover brands4th of 712.8%Show ranking
Face wash brands4th of 512.8%Show ranking
Make up remover3rd of 619.4%Show ranking
Sunscreen brands3rd of 1120.1%Shown above
Baby sunscreen2nd of 625.5%Show ranking
Face sunscreen brands2nd of 531.5%Show ranking
Hand cream2nd of 635.6%Show ranking

How is Neutrogena measured?

Brandwave collects information about searches that people make online using Neutrogena’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

4 branded search terms

  • neutrogena
  • neutrogena facial cleanser
  • neutrogena hydro boost
  • neutrogena suntan lotion

Do you work for Neutrogena? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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