How popular isNeutrogena in search?
In August 2026, there were an estimated 673K branded searches for Neutrogena worldwide which is up 22.4% over the last 11 months. Neutrogena holds 3.7% estimated Share of Search among sheet masks worldwide and is ranked 2nd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which sheet masks compete with Neutrogena?
Share of Search by month for Sephora, Neutrogena, Garnier. The figures are in the table below the chart.
View monthly share of search table
| Month | Sephora | Neutrogena | Garnier | Dr. Jart+ | Tony Moly | Yes To |
|---|---|---|---|---|---|---|
| Oct 2025 | 93% | 3.1% | 3.1% | 0.51% | 0.34% | <0.01% |
| Nov 2025 | 96.2% | 1.7% | 1.4% | 0.43% | 0.23% | <0.01% |
| Dec 2025 | 95.4% | 2.1% | 1.7% | 0.42% | 0.35% | <0.01% |
| Jan 2026 | 93.3% | 3.1% | 2.5% | 0.62% | 0.42% | <0.01% |
| Feb 2026 | 92.1% | 3.7% | 3% | 0.74% | 0.41% | <0.01% |
| Mar 2026 | 92.9% | 3.1% | 3.1% | 0.62% | 0.34% | <0.01% |
| Apr 2026 | 93% | 3.1% | 3.1% | 0.51% | 0.34% | <0.01% |
| May 2026 | 91.6% | 3.7% | 3.7% | 0.61% | 0.41% | <0.01% |
| Jun 2026 | 92.4% | 3.1% | 3.7% | 0.5% | 0.34% | <0.01% |
| Jul 2026 | 92.4% | 3.1% | 3.7% | 0.5% | 0.34% | <0.01% |
| Aug 2026 | 92.5% | 3.7% | 3.1% | 0.41% | 0.28% | <0.01% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 92.5% | 16.6M | +22.1% | +0.1 points | |
| 2, moved from 3rd to 2nd | 3.7% | 673K | +49.6% | +0.7 pointsmoved from 3rd to 2nd | |
| 3, moved from 2nd to 3rd | 3.1% | 550K | 0% | -0.7 pointsmoved from 2nd to 3rd | |
| 4, held 4th | 0.41% | 74K | 0% | -0.1 points | |
| 5, held 5th | 0.28% | 49.5K | 0% | -0.1 points | |
| 6, held 6th | <0.01% | 1K | 0% | 0 points |
1.
Sephora
92.5%
Held 1st. 16.6M estimated branded searches, +22.1% vs prior month. Share +0.1 points.
3.7%
Moved from 3rd to 2nd. 673K estimated branded searches, +49.6% vs prior month. Share +0.7 points.
3.
Garnier3.1%
Moved from 2nd to 3rd. 550K estimated branded searches, 0% vs prior month. Share -0.7 points.
0.41%
Held 4th. 74K estimated branded searches, 0% vs prior month. Share -0.1 points.
0.28%
Held 5th. 49.5K estimated branded searches, 0% vs prior month. Share -0.1 points.
6.Yes To
<0.01%
Held 6th. 1K estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between Neutrogena and its closest rivals
How has branded search demand for Neutrogena changed worldwide over the last 12 months?
4 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Neutrogena worldwide rose from 550K to 673K.
- Across the 11 months ending August 2026, Neutrogena’s estimated Share of Search among sheet masks worldwide increased from 3.1% to 3.7%.
- Across the 11 months ending August 2026, Neutrogena’s estimated Share of Search among sheet masks worldwide peaked at 3.7% in August 2026 and was lowest at 1.7% in November 2025.
- Across the 11 months ending August 2026, Neutrogena rose from 3rd to 2nd among sheet masks worldwide.
How did search popularity change for sheet masks worldwide in August 2026?
5 changes
In August 2026, Neutrogena overtook Garnier to rank 2nd among sheet masks worldwide, at 3.7%.
In August 2026, Garnier lost estimated Share of Search among sheet masks worldwide, from 3.7% to 3.1%.
Estimated monthly branded searches for Yes To worldwide rose 108.3% over 11 measured months, from 480 to 1K in August 2026.
Estimated monthly branded searches for Dr. Jart+ worldwide fell 18.2% over 11 measured months, from 90.5K to 74K in August 2026.
Estimated monthly branded searches for Tony Moly worldwide fell 18.2% over 11 measured months, from 60.5K to 49.5K in August 2026.
Where does Neutrogena compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Sheet masks | 2nd of 6 | 3.7% | Shown above |
| Moisturiser brands | 4th of 5 | 8.4% | Show ranking |
| Cleansers | 4th of 6 | 8.6% | Show ranking |
| Face wash brands | 4th of 5 | 9.2% | Show ranking |
| Baby sunscreen | 2nd of 6 | 19.7% | Show ranking |
| Make up remover | 2nd of 6 | 21.5% | Show ranking |
| Hand cream | 1st of 6 | 40.3% | Show ranking |
How is Neutrogena measured?
Brandwave collects information about searches that people make online using Neutrogena’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- neutrogena
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Is Neutrogena your brand?
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