Brandwave

How popular isNeutrogena in search?

In August 2026, there were an estimated 673K branded searches for Neutrogena worldwide which is up 22.4% over the last 11 months. Neutrogena holds 21.5% estimated Share of Search among make up remover worldwide and is ranked 2nd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Clinique21.5%
  2. Neutrogena21.5%
  3. Nivea21.5%
  4. Bioderma17.6%
  5. Garnier17.6%
  6. Simple0.39%
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Which make up remover compete with Neutrogena?

Neutrogena against make up remover worldwide, by month

Share of Search by month for Clinique, Neutrogena, Nivea, Bioderma, Garnier. The figures are in the table below the chart.

View monthly share of search table
MonthCliniqueNeutrogenaNiveaBiodermaGarnierSimple
Oct 202527.1%18.1%18.1%18.1%18.1%0.4%
Nov 202534.1%15.4%18.8%18.8%12.6%0.41%
Dec 202532.1%17.7%17.7%17.7%14.5%0.39%
Jan 202625.9%17.3%21.2%21.2%14.1%0.38%
Feb 202624.2%19.7%19.7%19.7%16.2%0.43%
Mar 202626.1%17.4%17.4%21.3%17.4%0.38%
Apr 202626.1%17.4%17.4%21.3%17.4%0.38%
May 202626.1%17.4%17.4%21.3%17.4%0.38%
Jun 202624.2%16.2%19.8%19.8%19.8%0.36%
Jul 202622%14.7%26.9%18%18%0.4%
Aug 202621.5%21.5%21.5%17.6%17.6%0.39%
Sep 2026——————

  1. 1.Clinique

    21.5%

    Moved from 2nd to 1st. 673K estimated branded searches, 0% vs prior month. Share -0.5 points.

  2. 2.Neutrogena

    21.5%

    Moved from 5th to 2nd. 673K estimated branded searches, +49.6% vs prior month. Share +6.8 points.

  3. 3.Nivea

    21.5%

    Moved from 1st to 3rd. 673K estimated branded searches, -18.2% vs prior month. Share -5.4 points.

  4. 4.Bioderma

    17.6%

    Moved from 3rd to 4th. 550K estimated branded searches, 0% vs prior month. Share -0.4 points.

  5. 5.Garnier

    17.6%

    Moved from 4th to 5th. 550K estimated branded searches, 0% vs prior month. Share -0.4 points.

  6. 6.Simple

    0.39%

    Held 6th. 12.1K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Neutrogena and its closest rivals

How has branded search demand for Neutrogena changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Neutrogena worldwide rose from 550K to 673K.
  • Across the 11 months ending August 2026, Neutrogena’s estimated Share of Search among make up remover worldwide increased from 18.1% to 21.5%.
  • Across the 11 months ending August 2026, Neutrogena’s estimated Share of Search among make up remover worldwide peaked at 21.5% in August 2026 and was lowest at 14.7% in July 2026.
  • Across the 11 months ending August 2026, Neutrogena rose from 4th to 2nd among make up remover worldwide.

How did search popularity change for make up remover worldwide in August 2026?

  1. In August 2026, Neutrogena overtook Bioderma to rank 2nd among make up remover worldwide, at 21.5%.

  2. In August 2026, Nivea lost estimated Share of Search among make up remover worldwide, from 26.9% to 21.5%.

  3. In August 2026, Clinique lost estimated Share of Search among make up remover worldwide, from 22% to 21.5%.

  4. Bioderma’s estimated Share of Search among make up remover worldwide has lost ground for 3 months in a row, from 21.3% to 17.6% in August 2026.

Where does Neutrogena compete?

Neutrogena is ranked in seven competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Sheet masks2nd of 63.7%Show ranking
Moisturiser brands4th of 58.4%Show ranking
Cleansers4th of 68.6%Show ranking
Face wash brands4th of 59.2%Show ranking
Baby sunscreen2nd of 619.7%Show ranking
Make up remover2nd of 621.5%Shown above
Hand cream1st of 640.3%Show ranking

How is Neutrogena measured?

Brandwave collects information about searches that people make online using Neutrogena’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • neutrogena

Do you work for Neutrogena? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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