Brandwave

How popular isNeutrogena?

In October 2026, people searched for Neutrogena by name about 1.3 million times worldwide, about the same as the previous year. These searches made up 3.1% of all global anti-dandruff shampoo brand searches, placing Neutrogena fifth out of eight brands. When we asked both ChatGPT and Google AI Overviews about anti-dandruff shampoo brands, Neutrogena appeared in three of the five answers and was the fourth most recommended of the eight.

Search and AI answers in October 2026

Neutrogena is the fifth most searched of 8 competitors and the fourth most recommended in the AI answers we collected.

  1. NizoralShare of searches 50.7%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  2. Head & ShouldersShare of searches 33.3%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  3. Selsun BlueShare of searches 7.5%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  4. CLEARShare of searches 3.6%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. NeutrogenaShare of searches 3.1%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th

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Top anti-dandruff shampoo brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Neutrogena was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Neutrogena is the fourth most recommended of the eight.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Nizoral1st
  2. Head & Shoulders2nd
  3. Selsun Blue3rd
  4. Neutrogena4th
  5. CLEAR–
  6. Briogeo–
  7. Dove–
  8. Vanicream–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Nizoral5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Head & Shoulders5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Selsun Blue3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Neutrogena3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • CLEAR0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Briogeo0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Dove0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Vanicream0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about anti-dandruff shampoo brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 25, 2026.

How often do people search for Neutrogena compared with other anti-dandruff shampoo brands worldwide?

Neutrogena against anti-dandruff shampoo brands worldwide, by month

Share of searches by month for Nizoral, Head & Shoulders, Selsun Blue, CLEAR, Neutrogena. The figures are in the table below the chart.

View monthly share of searches table
MonthNizoralHead & ShouldersSelsun BlueCLEARNeutrogenaBriogeoDoveVanicream
Nov 202547.3%34.5%8.5%4.1%3.7%1.4%0.34%0.23%
Dec 202547.2%34.4%8.5%4%3.7%1.7%0.34%0.23%
Jan 202650.2%33.5%7.4%3.5%3.2%1.5%0.44%0.3%
Feb 202648.7%32.6%8.8%4.2%3.1%1.8%0.53%0.35%
Mar 202649.2%32.9%8.1%3.9%3.3%1.6%0.49%0.4%
Apr 202649.6%33.2%8.2%3.9%2.9%1.3%0.4%0.4%
May 202648.9%32.7%8.8%4.2%3.1%1.4%0.43%0.53%
Jun 202648.4%35.3%7.1%4.1%2.9%1.2%0.35%0.64%
Jul 202647.4%34.5%8.5%5%2.9%0.93%0.34%0.42%
Aug 202647.8%34.8%8.6%4.1%2.9%1.2%0.42%0.34%
Sep 202647.9%34.9%8.6%4.1%2.9%0.94%0.42%0.34%
Oct 202650.7%33.3%7.5%3.6%3.1%1.2%0.45%0.3%

  1. 1.Nizoral

    50.7%

    Held 1st. 918K estimated branded searches, +22.2% vs prior month. Share +2.9 points.

  2. 2.Head & Shoulders

    33.3%

    Held 2nd. 602K estimated branded searches, +10.1% vs prior month. Share -1.6 points.

  3. 3.Selsun Blue

    7.5%

    Held 3rd. 135K estimated branded searches, 0% vs prior month. Share -1.1 points.

  4. 4.CLEAR

    3.6%

    Held 4th. 64.3K estimated branded searches, 0% vs prior month. Share -0.5 points.

  5. 5.Neutrogena

    3.1%

    Held 5th. 55.3K estimated branded searches, +22.3% vs prior month. Share +0.2 points.

  6. 6.Briogeo

    1.2%

    Held 6th. 22.2K estimated branded searches, +50% vs prior month. Share +0.3 points.

  7. 7.Dove

    0.45%

    Held 7th. 8.1K estimated branded searches, +22.7% vs prior month. Share 0 points.

  8. 8.Vanicream

    0.3%

    Held 8th. 5.4K estimated branded searches, 0% vs prior month. Share 0 points.

Neutrogena, Dove and Vanicream sell other things too, so only their searches that name this product count here, like “t gel shampoo”.

Compare popularity between Neutrogena and its closest rivals

Every comparison with Neutrogena

54 comparisons

How has branded search demand for Neutrogena changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending October 2026, estimated monthly branded searches for Neutrogena worldwide held steady at 1.3M.
  • Across the 12 months ending October 2026, Neutrogena’s share of searches among anti-dandruff shampoo brands worldwide decreased from 3.7% to 3.1%.

How did search popularity change for anti-dandruff shampoo brands worldwide in October 2026?

6 changes

  1. In October 2026, Nizoral gained share of searches among anti-dandruff shampoo brands worldwide, from 47.9% to 50.7%.

  2. In October 2026, Head & Shoulders lost share of searches among anti-dandruff shampoo brands worldwide, from 34.9% to 33.3%.

  3. In October 2026, Selsun Blue lost share of searches among anti-dandruff shampoo brands worldwide, from 8.6% to 7.5%.

  4. In October 2026, CLEAR lost share of searches among anti-dandruff shampoo brands worldwide, from 4.1% to 3.6%.

  5. Estimated monthly branded searches for Dove worldwide rose 50% over 12 measured months, from 5.4K to 8.1K in October 2026.

  6. Estimated monthly branded searches for Vanicream worldwide rose 50% over 12 measured months, from 3.6K to 5.4K in October 2026.

How are Neutrogena’s branded searches counted?

19 search terms

Brandwave collects information about searches that people make online using Neutrogena’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • neutrogena
  • neutrogena cleanser
  • neutrogena eye makeup remover
  • neutrogena face cleanser
  • neutrogena face moisturizer
  • neutrogena face wash
  • neutrogena facial cleanser
  • neutrogena foaming cleanser
  • neutrogena hand cream
  • neutrogena hydro boost
  • neutrogena make up remover
  • neutrogena moisturizer
  • neutrogena sheet mask
  • neutrogena spf
  • neutrogena sunblock
  • neutrogena sunscreen
  • neutrogena suntan lotion
  • neutrogena t gel
  • t gel shampoo

Do you work for Neutrogena? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Neutrogena compete?

Neutrogena is ranked by how often people search for it in nine competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Skincare brands5th of 226.3%Show ranking
Face cleanser brands7th of 162.1%Show ranking
Sunscreen brands3rd of 2011.4%Show ranking
Anti-dandruff shampoo brands5th of 83.1%Shown above
Moisturizer brands7th of 114.4%Show ranking
Make up remover2nd of 619.2%Show ranking
Hand cream1st of 639.9%Show ranking
Sheet masks5th of 51.1%Show ranking
Eye makeup remover brands2nd of 825.4%Show ranking
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