Brandwave

How popular isCLEAR?

In October 2026, people searched for CLEAR by name about 64,300 times worldwide, about the same as the previous year. These searches made up 3.6% of all global anti-dandruff shampoo brand searches, placing CLEAR fourth out of eight brands. When we asked both ChatGPT and Google AI Overviews about anti-dandruff shampoo brands, CLEAR did not appear in any of the answers.

Search and AI answers in October 2026

CLEAR is the fourth most searched of 8 competitors and not named in the AI answers we collected.

  1. NizoralShare of searches 50.7%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  2. Head & ShouldersShare of searches 33.3%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  3. Selsun BlueShare of searches 7.5%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  4. CLEARShare of searches 3.6%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. NeutrogenaShare of searches 3.1%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th

+3 more

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Top anti-dandruff shampoo brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, CLEAR did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Nizoral1st
  2. Head & Shoulders2nd
  3. Selsun Blue3rd
  4. Neutrogena4th
  5. CLEAR–
  6. Briogeo–
  7. Dove–
  8. Vanicream–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Nizoral5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Head & Shoulders5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Selsun Blue3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Neutrogena3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • CLEAR0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Briogeo0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Dove0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Vanicream0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about anti-dandruff shampoo brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 25, 2026.

How often do people search for CLEAR compared with other anti-dandruff shampoo brands worldwide?

CLEAR against anti-dandruff shampoo brands worldwide, by month

Share of searches by month for Nizoral, Head & Shoulders, Selsun Blue, CLEAR, Neutrogena. The figures are in the table below the chart.

View monthly share of searches table
MonthNizoralHead & ShouldersSelsun BlueCLEARNeutrogenaBriogeoDoveVanicream
Nov 202547.3%34.5%8.5%4.1%3.7%1.4%0.34%0.23%
Dec 202547.2%34.4%8.5%4%3.7%1.7%0.34%0.23%
Jan 202650.2%33.5%7.4%3.5%3.2%1.5%0.44%0.3%
Feb 202648.7%32.6%8.8%4.2%3.1%1.8%0.53%0.35%
Mar 202649.2%32.9%8.1%3.9%3.3%1.6%0.49%0.4%
Apr 202649.6%33.2%8.2%3.9%2.9%1.3%0.4%0.4%
May 202648.9%32.7%8.8%4.2%3.1%1.4%0.43%0.53%
Jun 202648.4%35.3%7.1%4.1%2.9%1.2%0.35%0.64%
Jul 202647.4%34.5%8.5%5%2.9%0.93%0.34%0.42%
Aug 202647.8%34.8%8.6%4.1%2.9%1.2%0.42%0.34%
Sep 202647.9%34.9%8.6%4.1%2.9%0.94%0.42%0.34%
Oct 202650.7%33.3%7.5%3.6%3.1%1.2%0.45%0.3%

  1. 1.Nizoral

    50.7%

    Held 1st. 918K estimated branded searches, +22.2% vs prior month. Share +2.9 points.

  2. 2.Head & Shoulders

    33.3%

    Held 2nd. 602K estimated branded searches, +10.1% vs prior month. Share -1.6 points.

  3. 3.Selsun Blue

    7.5%

    Held 3rd. 135K estimated branded searches, 0% vs prior month. Share -1.1 points.

  4. 4.CLEAR

    3.6%

    Held 4th. 64.3K estimated branded searches, 0% vs prior month. Share -0.5 points.

  5. 5.Neutrogena

    3.1%

    Held 5th. 55.3K estimated branded searches, +22.3% vs prior month. Share +0.2 points.

  6. 6.Briogeo

    1.2%

    Held 6th. 22.2K estimated branded searches, +50% vs prior month. Share +0.3 points.

  7. 7.Dove

    0.45%

    Held 7th. 8.1K estimated branded searches, +22.7% vs prior month. Share 0 points.

  8. 8.Vanicream

    0.3%

    Held 8th. 5.4K estimated branded searches, 0% vs prior month. Share 0 points.

Neutrogena, Dove and Vanicream sell other things too, so only their searches that name this product count here, like “t gel shampoo”.

Compare popularity between CLEAR and its closest rivals

Every comparison with CLEAR

7 comparisons

How has branded search demand for CLEAR changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending October 2026, estimated monthly branded searches for CLEAR worldwide held steady at 64.3K.
  • Across the 12 months ending October 2026, CLEAR’s share of searches among anti-dandruff shampoo brands worldwide peaked at 5% in July 2026 and was lowest at 3.5% in January 2026.

How did search popularity change for anti-dandruff shampoo brands worldwide in October 2026?

6 changes

  1. In October 2026, Nizoral gained share of searches among anti-dandruff shampoo brands worldwide, from 47.9% to 50.7%.

  2. In October 2026, Head & Shoulders lost share of searches among anti-dandruff shampoo brands worldwide, from 34.9% to 33.3%.

  3. In October 2026, Selsun Blue lost share of searches among anti-dandruff shampoo brands worldwide, from 8.6% to 7.5%.

  4. In October 2026, CLEAR lost share of searches among anti-dandruff shampoo brands worldwide, from 4.1% to 3.6%.

  5. Estimated monthly branded searches for Dove worldwide rose 50% over 12 measured months, from 5.4K to 8.1K in October 2026.

  6. Estimated monthly branded searches for Vanicream worldwide rose 50% over 12 measured months, from 3.6K to 5.4K in October 2026.

How are CLEAR’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using CLEAR’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • clear men shampoo
  • clear shampoo

How the Brand Demand Index is measured

Who owns CLEAR?

CLEAR is owned by Unilever. Brandwave also tracks Liquid I.V., Ben & Jerry's, Calippo, Continental, Dove, Dr. Squatch, Lipton, Living Proof, Lux, Lynx, Magnum, Omo, Persil, Popsicle, Sunlight, TRESemmé, Vaseline, Wild and Wild River, owned by the same company, worldwide.

Do you work for CLEAR? To request corrections or removal please contact us via our support page and we will be happy to assist.

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