Anti-dandruff shampoo brands:Which are most popular?

Name: Anti-dandruff shampoo brands: Which are searched most?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In October 2026, Nizoral was the most searched anti-dandruff shampoo brand worldwide, accounting for 50.7% of all searches among the eight brands tracked by the Brandwave Brand Demand Index. When we checked with ChatGPT and Google AI Overviews, Nizoral and Head & Shoulders showed up in every answer. Nizoral was recommended most often, coming first in four out of five responses.

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Top anti-dandruff shampoo brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Nizoral and Head & Shoulders appeared every time. Nizoral was recommended most often, coming first in four out of five answers. Head & Shoulders was second, and Selsun Blue was third. CLEAR, which ranked fourth in searches, was not mentioned at all.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

How many AI answers named each brand
Brand	ChatGPT	Google	Answers that named it
Nizoral	Named in 3 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	5 of 5
Head & Shoulders	Named in 3 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	5 of 5
Selsun Blue	Named in 2 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	3 of 5
Neutrogena	Named in 1 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	3 of 5
CLEAR	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
Briogeo	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
Dove	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
Vanicream	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5

Nizoral5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Head & Shoulders5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Selsun Blue3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Neutrogena3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
CLEAR0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Briogeo0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Dove0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Vanicream0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about anti-dandruff shampoo brands

5 answers

Asked ChatGPT
“Which anti-dandruff shampoo should I use?”
Asked ChatGPT
“What are the best dandruff shampoo brands?”
Asked ChatGPT
“What's the best shampoo for a flaky, itchy scalp?”
1. 1Nizoral
2. 2Head & Shoulders
Searched Google, AI Overview
“anti dandruff shampoo”
Searched Google, AI Overview
“best dandruff shampoo”

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 25, 2026.

Which anti-dandruff shampoo brands do people search for most?

This chart shows how often people search Google for each anti-dandruff shampoo brand by name. Each line represents a brand's share of searches for all eight anti-dandruff shampoo brands we track, month by month, from English-language searches worldwide.

Share of searches among anti-dandruff shampoo brands worldwide, by month

Month	Nizoral	Head & Shoulders	Selsun Blue	CLEAR	Neutrogena	Briogeo	Dove	Vanicream
Nov 2025	47.3%	34.5%	8.5%	4.1%	3.7%	1.4%	0.34%	0.23%
Dec 2025	47.2%	34.4%	8.5%	4%	3.7%	1.7%	0.34%	0.23%
Jan 2026	50.2%	33.5%	7.4%	3.5%	3.2%	1.5%	0.44%	0.3%
Feb 2026	48.7%	32.6%	8.8%	4.2%	3.1%	1.8%	0.53%	0.35%
Mar 2026	49.2%	32.9%	8.1%	3.9%	3.3%	1.6%	0.49%	0.4%
Apr 2026	49.6%	33.2%	8.2%	3.9%	2.9%	1.3%	0.4%	0.4%
May 2026	48.9%	32.7%	8.8%	4.2%	3.1%	1.4%	0.43%	0.53%
Jun 2026	48.4%	35.3%	7.1%	4.1%	2.9%	1.2%	0.35%	0.64%
Jul 2026	47.4%	34.5%	8.5%	5%	2.9%	0.93%	0.34%	0.42%
Aug 2026	47.8%	34.8%	8.6%	4.1%	2.9%	1.2%	0.42%	0.34%
Sep 2026	47.9%	34.9%	8.6%	4.1%	2.9%	0.94%	0.42%	0.34%
Oct 2026	50.7%	33.3%	7.5%	3.6%	3.1%	1.2%	0.45%	0.3%

Rank	Brand	Share of searches	Estimated monthly branded searches	vs prior month	Share change
1, held 1st	Nizoral	50.7%	918K	+22.2%	+2.9 points
2, held 2nd	Head & Shoulders Procter & Gamble	33.3%	602K	+10.1%	-1.6 points
3, held 3rd	Selsun Blue	7.5%	135K	0%	-1.1 points
4, held 4th	CLEAR Unilever	3.6%	64.3K	0%	-0.5 points
5, held 5th	Neutrogena	3.1%	55.3K	+22.3%	+0.2 points
6, held 6th	Briogeo	1.2%	22.2K	+50%	+0.3 points
7, held 7th	Dove Unilever	0.45%	8.1K	+22.7%	0 points
8, held 8th	Vanicream	0.3%	5.4K	0%	0 points

1.Nizoral
50.7%
Held 1st. 918K estimated branded searches, +22.2% vs prior month. Share +2.9 points.
2.Head & Shoulders
33.3%
Held 2nd. 602K estimated branded searches, +10.1% vs prior month. Share -1.6 points.
3.Selsun Blue
7.5%
Held 3rd. 135K estimated branded searches, 0% vs prior month. Share -1.1 points.
4.CLEAR
3.6%
Held 4th. 64.3K estimated branded searches, 0% vs prior month. Share -0.5 points.
5.Neutrogena
3.1%
Held 5th. 55.3K estimated branded searches, +22.3% vs prior month. Share +0.2 points.
6.Briogeo
1.2%
Held 6th. 22.2K estimated branded searches, +50% vs prior month. Share +0.3 points.
7.Dove
0.45%
Held 7th. 8.1K estimated branded searches, +22.7% vs prior month. Share 0 points.
8.Vanicream
0.3%
Held 8th. 5.4K estimated branded searches, 0% vs prior month. Share 0 points.

Neutrogena, Dove and Vanicream sell other things too, so only their searches that name this product count here, like “t gel shampoo”.

Which brand is most popular in search among anti-dandruff shampoo brands worldwide?

8 brands

In October 2026, Nizoral was the most searched among anti-dandruff shampoo brands worldwide, with an estimated 918K branded searches, 50.7% of all searches for the eight tracked by the Brandwave Brand Demand Index. Head & Shoulders is in 2nd place, 17.5 percentage points behind at 33.3%.

Global anti-dandruff shampoo brands, last 12 months ending October 2026
Brand	Share of searches	Peak	Low	Rank
Nizoral	47.3% → 50.7%	50.7%Oct 2026	47.2%Dec 2025	1st
Head & Shoulders	34.5% → 33.3%	35.3%Jun 2026	32.6%Feb 2026	2nd
Selsun Blue	8.5% → 7.5%	8.8%May 2026	7.1%Jun 2026	3rd
CLEAR	4.1% → 3.6%	5%Jul 2026	3.5%Jan 2026	4th
Neutrogena	3.7% → 3.1%	3.7%Nov 2025	2.9%Jul 2026	5th
Briogeo	1.4% → 1.2%	1.8%Feb 2026	0.93%Jul 2026	6th
Dove	0.34% → 0.45%	0.53%Feb 2026	0.34%Dec 2025	7th
Vanicream	0.23% → 0.3%	0.64%Jun 2026	0.23%Dec 2025	8th

Each finding as a sentence

Across the 12 months ending October 2026, Nizoral’s share of searches among anti-dandruff shampoo brands worldwide increased from 47.3% to 50.7%.
Across the 12 months ending October 2026, Head & Shoulders’ share of searches among anti-dandruff shampoo brands worldwide decreased from 34.5% to 33.3%.
Across the 12 months ending October 2026, Selsun Blue’s share of searches among anti-dandruff shampoo brands worldwide decreased from 8.5% to 7.5%.
Across the 12 months ending October 2026, Neutrogena’s share of searches among anti-dandruff shampoo brands worldwide decreased from 3.7% to 3.1%.
Across the 12 months ending October 2026, Nizoral’s share of searches among anti-dandruff shampoo brands worldwide peaked at 50.7% in October 2026 and was lowest at 47.2% in December 2025.
Across the 12 months ending October 2026, Head & Shoulders’ share of searches among anti-dandruff shampoo brands worldwide peaked at 35.3% in June 2026 and was lowest at 32.6% in February 2026.
Across the 12 months ending October 2026, Selsun Blue’s share of searches among anti-dandruff shampoo brands worldwide peaked at 8.8% in May 2026 and was lowest at 7.1% in June 2026.
Across the 12 months ending October 2026, CLEAR’s share of searches among anti-dandruff shampoo brands worldwide peaked at 5% in July 2026 and was lowest at 3.5% in January 2026.
Across the 12 months ending October 2026, CLEAR, Briogeo, Dove and Vanicream held steady: their share of searches among anti-dandruff shampoo brands worldwide each moved less than 0.5 percentage points.

How did search popularity change for anti-dandruff shampoo brands worldwide in October 2026?

6 changes

In October 2026, Nizoral gained share of searches among anti-dandruff shampoo brands worldwide, from 47.9% to 50.7%.
In October 2026, Head & Shoulders lost share of searches among anti-dandruff shampoo brands worldwide, from 34.9% to 33.3%.
In October 2026, Selsun Blue lost share of searches among anti-dandruff shampoo brands worldwide, from 8.6% to 7.5%.
In October 2026, CLEAR lost share of searches among anti-dandruff shampoo brands worldwide, from 4.1% to 3.6%.
Estimated monthly branded searches for Dove worldwide rose 50% over 12 measured months, from 5.4K to 8.1K in October 2026.
Estimated monthly branded searches for Vanicream worldwide rose 50% over 12 measured months, from 3.6K to 5.4K in October 2026.

How are branded searches counted for anti-dandruff shampoo brands?

12 search terms

Each brand's share of searches among anti-dandruff shampoo brands comes from the terms listed under its name. When people mostly search for a brand because of something else it sells, only the searches that name this product count here.