Brandwave

How popular isVanicream?

In October 2026, people searched for Vanicream by name about 541,000 times worldwide, a 61.9% increase from the previous year. These searches made up 0.3% of all global anti-dandruff shampoo brand searches, placing Vanicream eighth out of eight brands. When we asked both ChatGPT and Google AI Overviews about anti-dandruff shampoo brands, Vanicream did not appear in any of the answers.

Search and AI answers in October 2026

Vanicream is the eighth most searched of 8 competitors and not named in the AI answers we collected.

  1. NizoralShare of searches 50.7%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  2. Head & ShouldersShare of searches 33.3%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  3. Selsun BlueShare of searches 7.5%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  4. CLEARShare of searches 3.6%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. VanicreamShare of searches 0.3%Mentioned in 0 of 5 AI answersPlace in AI recommendations –

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Top anti-dandruff shampoo brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Vanicream did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Nizoral1st
  2. Head & Shoulders2nd
  3. Selsun Blue3rd
  4. Neutrogena4th
  5. CLEAR–
  6. Briogeo–
  7. Dove–
  8. Vanicream–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Nizoral5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Head & Shoulders5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Selsun Blue3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Neutrogena3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • CLEAR0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Briogeo0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Dove0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Vanicream0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about anti-dandruff shampoo brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 25, 2026.

How often do people search for Vanicream compared with other anti-dandruff shampoo brands worldwide?

Vanicream against anti-dandruff shampoo brands worldwide, by month

Share of searches by month for Nizoral, Head & Shoulders, Selsun Blue, CLEAR, Neutrogena, Vanicream. The figures are in the table below the chart.

View monthly share of searches table
MonthNizoralHead & ShouldersSelsun BlueCLEARNeutrogenaBriogeoDoveVanicream
Nov 202547.3%34.5%8.5%4.1%3.7%1.4%0.34%0.23%
Dec 202547.2%34.4%8.5%4%3.7%1.7%0.34%0.23%
Jan 202650.2%33.5%7.4%3.5%3.2%1.5%0.44%0.3%
Feb 202648.7%32.6%8.8%4.2%3.1%1.8%0.53%0.35%
Mar 202649.2%32.9%8.1%3.9%3.3%1.6%0.49%0.4%
Apr 202649.6%33.2%8.2%3.9%2.9%1.3%0.4%0.4%
May 202648.9%32.7%8.8%4.2%3.1%1.4%0.43%0.53%
Jun 202648.4%35.3%7.1%4.1%2.9%1.2%0.35%0.64%
Jul 202647.4%34.5%8.5%5%2.9%0.93%0.34%0.42%
Aug 202647.8%34.8%8.6%4.1%2.9%1.2%0.42%0.34%
Sep 202647.9%34.9%8.6%4.1%2.9%0.94%0.42%0.34%
Oct 202650.7%33.3%7.5%3.6%3.1%1.2%0.45%0.3%

  1. 1.Nizoral

    50.7%

    Held 1st. 918K estimated branded searches, +22.2% vs prior month. Share +2.9 points.

  2. 2.Head & Shoulders

    33.3%

    Held 2nd. 602K estimated branded searches, +10.1% vs prior month. Share -1.6 points.

  3. 3.Selsun Blue

    7.5%

    Held 3rd. 135K estimated branded searches, 0% vs prior month. Share -1.1 points.

  4. 4.CLEAR

    3.6%

    Held 4th. 64.3K estimated branded searches, 0% vs prior month. Share -0.5 points.

  5. 5.Neutrogena

    3.1%

    Held 5th. 55.3K estimated branded searches, +22.3% vs prior month. Share +0.2 points.

  6. 6.Briogeo

    1.2%

    Held 6th. 22.2K estimated branded searches, +50% vs prior month. Share +0.3 points.

  7. 7.Dove

    0.45%

    Held 7th. 8.1K estimated branded searches, +22.7% vs prior month. Share 0 points.

  8. 8.Vanicream

    0.3%

    Held 8th. 5.4K estimated branded searches, 0% vs prior month. Share 0 points.

Vanicream, Neutrogena and Dove sell other things too, so only their searches that name this product count here, like “vanicream dandruff shampoo”.

Compare popularity between Vanicream and its closest rivals

Every comparison with Vanicream

47 comparisons

How has branded search demand for Vanicream changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending October 2026, estimated monthly branded searches for Vanicream worldwide rose from 334K to 541K.
  • Across the 12 months ending October 2026, Vanicream’s share of searches among anti-dandruff shampoo brands worldwide held steady, from 0.23% to 0.3%.

How did search popularity change for anti-dandruff shampoo brands worldwide in October 2026?

6 changes

  1. In October 2026, Nizoral gained share of searches among anti-dandruff shampoo brands worldwide, from 47.9% to 50.7%.

  2. In October 2026, Head & Shoulders lost share of searches among anti-dandruff shampoo brands worldwide, from 34.9% to 33.3%.

  3. In October 2026, Selsun Blue lost share of searches among anti-dandruff shampoo brands worldwide, from 8.6% to 7.5%.

  4. In October 2026, CLEAR lost share of searches among anti-dandruff shampoo brands worldwide, from 4.1% to 3.6%.

  5. Estimated monthly branded searches for Dove worldwide rose 50% over 12 measured months, from 5.4K to 8.1K in October 2026.

  6. Estimated monthly branded searches for Vanicream worldwide rose 50% over 12 measured months, from 3.6K to 5.4K in October 2026.

How are Vanicream’s branded searches counted?

15 search terms

Brandwave collects information about searches that people make online using Vanicream’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • vanicream
  • vanicream bar soap
  • vanicream body wash
  • vanicream cleanser
  • vanicream dandruff shampoo
  • vanicream deodorant
  • vanicream face moisturizer
  • vanicream face wash
  • vanicream facial cleanser
  • vanicream foaming cleanser
  • vanicream moisturiser
  • vanicream moisturizer
  • vanicream sensitive skin
  • vanicream shower gel
  • vanicream soap

Do you work for Vanicream? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Vanicream compete?

Vanicream is ranked by how often people search for it in seven competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Skincare brands17th of 221.9%Show ranking
Face cleanser brands8th of 161.6%Show ranking
Anti-dandruff shampoo brands8th of 80.3%Shown above
Moisturizer brands6th of 115%Show ranking
Body wash and soap brands11th of 121.4%Show ranking
Deodorant and body care brands8th of 123.1%Show ranking
Sensitive skin brands4th of 619%Show ranking
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