Brandwave

How popular isVanicream?

In September 2026, people searched for Vanicream by name about 201,000 times worldwide, a 21.8% increase from the previous year. These searches made up 4% of all global sensitive skin brand searches, placing Vanicream sixth out of six brands. When we asked both ChatGPT and Google AI Overviews about sensitive skin brands, Vanicream appeared in four of the five answers and was the most recommended of the six.

Search and AI answers in September 2026

Vanicream is the sixth most searched of 6 competitors and the most recommended in AI answers.

  1. La Roche-PosayShare of searches 36.6%Mentioned in 5 of 5 AI answersPlace in AI recommendations 3rd
  2. CeraVeShare of searches 30%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  3. CetaphilShare of searches 20%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  4. DermalogicaShare of searches 4.9%Mentioned in 1 of 5 AI answersPlace in AI recommendations –
  5. VanicreamShare of searches 4%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st

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Top sensitive skin brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Vanicream was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Vanicream is the most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Vanicream1st
  2. CeraVe2nd
  3. La Roche-Posay3rd
  4. Aveeno4th
  5. Cetaphil–
  6. Dermalogica–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • La Roche-Posay5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • CeraVe4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Vanicream4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Aveeno2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Dermalogica1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Cetaphil0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about sensitive skin brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

Which sensitive skin brands compete with Vanicream?

Vanicream against sensitive skin brands worldwide, by month

Share of searches by month for La Roche-Posay, CeraVe, Cetaphil, Dermalogica, Aveeno, Vanicream. The figures are in the table below the chart.

View monthly share of searches table
MonthLa Roche-PosayCeraVeCetaphilDermalogicaAveenoVanicream
Oct 202534.4%34.4%18.8%4.6%4.5%3.1%
Nov 202536.7%30%20%6%4.1%3.3%
Dec 202538.8%31.7%17.3%4.3%4.5%3.5%
Jan 202637.1%30.3%20.2%5%4.1%3.3%
Feb 202639.1%31.9%17.4%4.3%3.7%3.5%
Mar 202641.9%28%18.6%4.6%3.8%3.1%
Apr 202642.2%28.2%18.8%3.8%3.9%3.1%
May 202644.2%29.5%16.1%4%3.5%2.7%
Jun 202639.1%31.9%17.4%4.3%3.7%3.5%
Jul 202639.3%32.1%17.6%3.5%4%3.5%
Aug 202639%31.9%17.4%4.3%3.9%3.5%
Sep 202636.6%30%20%4.9%4.5%4%

  1. 1.La Roche-Posay

    36.6%

    Held 1st. 1.8M estimated branded searches, -18.3% vs prior month. Share -2.4 points.

  2. 2.CeraVe

    30%

    Held 2nd. 1.5M estimated branded searches, -18% vs prior month. Share -1.9 points.

  3. 3.Cetaphil

    20%

    Held 3rd. 1M estimated branded searches, 0% vs prior month. Share +2.6 points.

  4. 4.Dermalogica

    4.9%

    Held 4th. 246K estimated branded searches, 0% vs prior month. Share +0.6 points.

  5. 5.Aveeno

    4.5%

    Held 5th. 226K estimated branded searches, 0% vs prior month. Share +0.6 points.

  6. 6.Vanicream

    4%

    Held 6th. 201K estimated branded searches, 0% vs prior month. Share +0.5 points.

Compare popularity between Vanicream and its closest rivals

Every comparison with Vanicream

32 comparisons

How has branded search demand for Vanicream changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Vanicream worldwide rose from 165K to 201K.
  • Across the 12 months ending September 2026, Vanicream’s share of searches among sensitive skin brands worldwide increased from 3.1% to 4%.
  • Across the 12 months ending September 2026, Vanicream’s share of searches among sensitive skin brands worldwide peaked at 4% in September 2026 and was lowest at 2.7% in May 2026.

How did search popularity change for sensitive skin brands worldwide in September 2026?

6 changes

  1. In September 2026, Cetaphil gained share of searches among sensitive skin brands worldwide, from 17.4% to 20%.

  2. In September 2026, Dermalogica gained share of searches among sensitive skin brands worldwide, from 4.3% to 4.9%.

  3. In September 2026, Aveeno gained share of searches among sensitive skin brands worldwide, from 3.9% to 4.5%.

  4. In September 2026, Vanicream gained share of searches among sensitive skin brands worldwide, from 3.5% to 4%.

  5. In September 2026, La Roche-Posay lost share of searches among sensitive skin brands worldwide, from 39% to 36.6%.

  6. In September 2026, CeraVe lost share of searches among sensitive skin brands worldwide, from 31.9% to 30%.

How are Vanicream’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Vanicream’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • vanicream

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How the Brand Demand Index is measured

Where does Vanicream compete?

Vanicream is ranked in eight competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Skincare brands18th of 221.4%Show ranking
Face cleanser brands14th of 151.8%Show ranking
Moisturizer brands10th of 112.2%Show ranking
Face wash brands6th of 63.3%Show ranking
Sensitive skin brands6th of 64%Shown above
Face moisturizer brands5th of 54.1%Show ranking
Body wash and soap brands5th of 94.7%Show ranking
Deodorant and body care brands6th of 107.6%Show ranking
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