Imperial Leather vs Vanicream:Which is more popular?
In September 2026, Vanicream had more branded searches than Imperial Leather among body wash and soap brands worldwide. Vanicream had about 201,000 branded searches, while Imperial Leather had 9,900. Vanicream made up 4.7% of all body wash and soap brand searches we track, and Imperial Leather accounted for 0.23%. When we asked ChatGPT and Google AI Overviews about body wash and soap brands, Vanicream appeared in two of the five answers and Imperial Leather in none.
Who do people search for more?
Vanicream, about 20 searches for every 1 for Imperial Leather
Who does AI mention more?
Vanicream, mentioned in 2 of 5 answers, Imperial Leather in 0
Who does AI recommend more?
Vanicream, the only one of the two named
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Top body wash and soap brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Vanicream was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Imperial Leather did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Dove5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
CeraVe4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Aveeno4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Vanicream2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Lux0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Dettol0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Palmolive0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Protex0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Imperial Leather0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about body wash and soap brands
5 answers
Asked ChatGPT
“Which body wash or soap brand should I buy?”
Asked ChatGPT
“What are the best body wash or soap brands?”
Asked ChatGPT
“What's the best body wash or soap brand for daily cleansing?”
Searched Google, AI Overview
“soap brands”
- 1Dove
- 1
Searched Google, AI Overview
“best body wash”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Imperial Leather or Vanicream more popular in search?
This chart shows how often people search Google for Imperial Leather and Vanicream by name. Each line represents a brand's share of searches for all nine body wash and soap brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Vanicream, Imperial Leather. The figures are in the table below the chart.
View monthly share of searches table
| Month | Dove | CeraVe | Lux | Dettol | Vanicream | Aveeno | Palmolive | Protex | Imperial Leather |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 34.4% | 40.4% | 8.1% | 5.4% | 3.6% | 4.4% | 2% | 1.3% | 0.27% |
| Nov 2025 | 30.6% | 39.8% | 12% | 5.4% | 4.4% | 4.4% | 2% | 1.3% | 0.26% |
| Dec 2025 | 30.3% | 41.5% | 10.2% | 5.6% | 4.6% | 4.6% | 1.7% | 1.4% | 0.22% |
| Jan 2026 | 31.2% | 41.9% | 8.4% | 5.6% | 4.6% | 4.6% | 2.1% | 1.4% | 0.23% |
| Feb 2026 | 31.2% | 43.4% | 8.7% | 4.8% | 4.8% | 3.9% | 1.8% | 1.2% | 0.19% |
| Mar 2026 | 34.1% | 40.1% | 8.1% | 5.4% | 4.4% | 4.4% | 2% | 1.3% | 0.22% |
| Apr 2026 | 30.7% | 42.1% | 8.5% | 5.7% | 4.6% | 4.6% | 2.1% | 1.4% | 0.34% |
| May 2026 | 34.7% | 40.7% | 8.2% | 5.5% | 3.7% | 3.7% | 2% | 1.3% | 0.22% |
| Jun 2026 | 32.4% | 41.6% | 8.4% | 5.6% | 4.6% | 3.8% | 2.1% | 1.4% | 0.23% |
| Jul 2026 | 32.3% | 41.4% | 8.3% | 5.6% | 4.6% | 3.7% | 2.5% | 1.4% | 0.22% |
| Aug 2026 | 36.1% | 39.3% | 7.9% | 5.3% | 4.3% | 3.5% | 1.9% | 1.3% | 0.21% |
| Sep 2026 | 38.6% | 34.9% | 8.6% | 5.7% | 4.7% | 3.8% | 2.1% | 1.4% | 0.23% |
How has the Imperial Leather and Vanicream comparison changed over the last 12 months?
3 findings
- Vanicream was ahead of Imperial Leather in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Imperial Leather’s share of searches among body wash and soap brands worldwide moved from 0.27% to 0.23%, and its estimated monthly branded searches moved from 12.1K to 9.9K.
- Across the 12 months ending September 2026, Vanicream’s share of searches among body wash and soap brands worldwide moved from 3.6% to 4.7%, and its estimated monthly branded searches moved from 165K to 201K.
How did search popularity change for body wash and soap brands worldwide in September 2026?
2 changes
Estimated monthly branded searches for Vanicream worldwide rose 21.8% over 12 measured months, from 165K to 201K in September 2026.
Estimated monthly branded searches for Imperial Leather worldwide fell 18.2% over 12 measured months, from 12.1K to 9.9K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Imperial Leather’s and Vanicream’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Imperial Leather
1 branded search term
- imperial leather
Vanicream
1 branded search term
- vanicream
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