Brandwave

How popular isImperial Leather in search?

In September 2026, there were an estimated 9.9K branded searches for Imperial Leather worldwide which is down 18.2% over the last 12 months. Imperial Leather holds 0.41% estimated Share of Search among body wash and soap brands worldwide and is ranked 6th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Dove68.1%
  2. Lux15.1%
  3. Dettol10.1%
  4. Palmolive3.7%
  5. Protex2.5%
  6. Imperial Leather0.41%
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Which body wash and soap brands compete with Imperial Leather?

Imperial Leather against body wash and soap brands worldwide, by month

Share of Search by month for Dove, Lux, Dettol, Palmolive, Protex, Imperial Leather. The figures are in the table below the chart.

View monthly share of search table
MonthDoveLuxDettolPalmoliveProtexImperial Leather
Oct 202566.7%15.8%10.5%3.9%2.6%0.52%
Nov 202559.4%23.3%10.4%3.8%2.6%0.51%
Dec 202561.4%20.7%11.3%3.4%2.8%0.46%
Jan 202663.7%17.2%11.5%4.2%2.8%0.46%
Feb 202665.2%18.3%10%3.7%2.5%0.4%
Mar 202666.8%15.8%10.5%3.9%2.6%0.42%
Apr 202663.1%17.4%11.6%4.3%2.9%0.7%
May 202666.8%15.8%10.5%3.9%2.6%0.42%
Jun 202664.8%16.7%11.2%4.1%2.8%0.45%
Jul 202664.2%16.6%11.1%5%2.7%0.45%
Aug 202668.5%15%10%3.7%2.5%0.4%
Sep 202668.1%15.1%10.1%3.7%2.5%0.41%

  1. 1.Dove

    68.1%

    Held 1st. 1.7M estimated branded searches, -1.5% vs prior month. Share -0.3 points.

  2. 2.Lux

    15.1%

    Held 2nd. 368K estimated branded searches, 0% vs prior month. Share +0.2 points.

  3. 3.Dettol

    10.1%

    Held 3rd. 246K estimated branded searches, 0% vs prior month. Share +0.1 points.

  4. 4.Palmolive

    3.7%

    Held 4th. 90.5K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Protex

    2.5%

    Held 5th. 60.5K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Imperial Leather

    0.41%

    Held 6th. 9.9K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Imperial Leather and its closest rivals

Every comparison with Imperial Leather

How has branded search demand for Imperial Leather changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Imperial Leather worldwide fell from 12.1K to 9.9K.
  • Across the 12 months ending September 2026, Imperial Leather’s estimated Share of Search among body wash and soap brands worldwide held steady, from 0.52% to 0.41%.

How did search popularity change for body wash and soap brands worldwide in September 2026?

  1. Estimated monthly branded searches for Imperial Leather worldwide fell 18.2% over 12 measured months, from 12.1K to 9.9K in September 2026.

How is Imperial Leather measured?

Brandwave collects information about searches that people make online using Imperial Leather’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • imperial leather

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How the Brand Demand Index is measured

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