Cetaphil vs Imperial Leather:Which is more popular?
In October 2026, Cetaphil had more branded searches than Imperial Leather among body wash and soap brands worldwide. Cetaphil had about 165,000 branded searches, while Imperial Leather had 12,100. Cetaphil made up 10.4% of all body wash and soap brand searches we track, and Imperial Leather accounted for 0.76%. When we asked ChatGPT and Google AI Overviews about body wash and soap brands, neither Cetaphil nor Imperial Leather appeared in any of the five answers.
Who do people search for more?
Cetaphil, about 14 searches for every 1 for Imperial Leather
Who does AI mention more?
Both were mentioned in 0 of 5 answers.
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Top body wash and soap brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, neither Cetaphil nor Imperial Leather showed up in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Dove5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Aveeno4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
CeraVe4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Vanicream2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Olay1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Lux0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Cetaphil0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Dettol0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Nivea0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Imperial Leather0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about body wash and soap brands
5 answers
Asked ChatGPT
“Which body wash or soap brand should I buy?”
Asked ChatGPT
“What are the best body wash or soap brands?”
Asked ChatGPT
“What's the best body wash or soap brand for daily cleansing?”
Searched Google, AI Overview
“soap brands”
Searched Google, AI Overview
“best body wash”
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Cetaphil or Imperial Leather more popular in search?
This chart shows how often people search Google for Cetaphil and Imperial Leather by name. Each line represents a brand's share of searches for all 12 body wash and soap brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Cetaphil, Imperial Leather. The figures are in the table below the chart.
View monthly share of searches table
| Month | Dove | Lux | Cetaphil | Dettol | Olay | Aveeno | Nivea | Protex | Palmolive | CeraVe | Vanicream | Imperial Leather |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Nov 2025 | 42.9% | 9.1% | 10.9% | 9% | 5.9% | 4.8% | 5.1% | 5.2% | 2.3% | 2.9% | 0.88% | 1% |
| Dec 2025 | 41% | 9.6% | 10% | 9.3% | 6.2% | 6.1% | 5.1% | 5.4% | 2.2% | 3% | 1.1% | 0.89% |
| Jan 2026 | 43.4% | 9.2% | 10% | 9.1% | 6% | 5% | 4.9% | 5.2% | 2.1% | 3.3% | 1.1% | 0.85% |
| Feb 2026 | 42.1% | 9.9% | 10.3% | 9.6% | 6.4% | 5.3% | 4.3% | 4.6% | 2.4% | 3.4% | 1% | 0.75% |
| Mar 2026 | 41.5% | 9.6% | 12.6% | 9% | 5.7% | 4.8% | 4.5% | 4.9% | 2.3% | 3.2% | 0.98% | 0.81% |
| Apr 2026 | 38.2% | 11.8% | 12.6% | 10.1% | 5.8% | 4.8% | 4.5% | 5% | 2.3% | 2.8% | 0.98% | 1.2% |
| May 2026 | 39.9% | 11.4% | 12.1% | 10.5% | 5.5% | 4.7% | 4.4% | 4.8% | 2.2% | 2.7% | 1% | 0.79% |
| Jun 2026 | 41.1% | 12% | 11.6% | 9.9% | 5.3% | 4.4% | 4.7% | 4.5% | 2.1% | 2.5% | 1.1% | 0.74% |
| Jul 2026 | 40.8% | 11.9% | 11.3% | 9.7% | 5.2% | 5.1% | 4.6% | 4.5% | 2.4% | 2.5% | 1.3% | 0.73% |
| Aug 2026 | 42.8% | 12.3% | 9.5% | 9.3% | 5% | 4.9% | 4.7% | 4.2% | 2.4% | 2.4% | 1.8% | 0.69% |
| Sep 2026 | 43.5% | 11.5% | 9.7% | 9.4% | 5% | 5% | 4.7% | 4.3% | 2.4% | 2.4% | 1.5% | 0.71% |
| Oct 2026 | 43.5% | 11% | 10.4% | 8.7% | 5.4% | 5.4% | 5% | 3.8% | 2.4% | 2.2% | 1.4% | 0.76% |
Cetaphil sells other things too, so only its searches that name this product count here, like “cetaphil soap”.
How has branded search for Cetaphil and Imperial Leather changed worldwide over the last 12 months?
3 findings
- Cetaphil was ahead of Imperial Leather in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, Cetaphil’s share of searches among body wash and soap brands worldwide moved from 10.9% to 10.4%, and its estimated monthly branded searches moved from 128K to 165K.
- Across the 12 months ending October 2026, Imperial Leather’s share of searches among body wash and soap brands worldwide moved from 1% to 0.76%, and its estimated monthly branded searches held steady at 12.1K.
How did search popularity change for body wash and soap brands worldwide in October 2026?
1 change
In October 2026, Cetaphil gained share of searches among body wash and soap brands worldwide, from 9.7% to 10.4%.
How are Cetaphil’s and Imperial Leather’s branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Cetaphil’s and Imperial Leather’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Cetaphil
3 branded search terms
- cetaphil bar soap
- cetaphil body wash
- cetaphil soap
Imperial Leather
1 branded search term
- imperial leather
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