Dove vs Lux:Which is searched more?
In September 2026, Dove had more branded searches than Lux among body wash and soap brands worldwide. Dove was estimated to have 1.7M branded searches compared to Lux’s 368K, and held a 68.1% Share of Search versus Lux’s 15.1%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Dove or Lux?
Compare the body wash, hand wash and soap brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Dove, Lux. The figures are in the table below the chart.
View monthly share of search table
| Month | Dove | Lux | Dettol | Palmolive | Protex | Imperial Leather |
|---|---|---|---|---|---|---|
| Oct 2025 | 66.7% | 15.8% | 10.5% | 3.9% | 2.6% | 0.52% |
| Nov 2025 | 59.4% | 23.3% | 10.4% | 3.8% | 2.6% | 0.51% |
| Dec 2025 | 61.4% | 20.7% | 11.3% | 3.4% | 2.8% | 0.46% |
| Jan 2026 | 63.7% | 17.2% | 11.5% | 4.2% | 2.8% | 0.46% |
| Feb 2026 | 65.2% | 18.3% | 10% | 3.7% | 2.5% | 0.4% |
| Mar 2026 | 66.8% | 15.8% | 10.5% | 3.9% | 2.6% | 0.42% |
| Apr 2026 | 63.1% | 17.4% | 11.6% | 4.3% | 2.9% | 0.7% |
| May 2026 | 66.8% | 15.8% | 10.5% | 3.9% | 2.6% | 0.42% |
| Jun 2026 | 64.8% | 16.7% | 11.2% | 4.1% | 2.8% | 0.45% |
| Jul 2026 | 64.2% | 16.6% | 11.1% | 5% | 2.7% | 0.45% |
| Aug 2026 | 68.5% | 15% | 10% | 3.7% | 2.5% | 0.4% |
| Sep 2026 | 68.1% | 15.1% | 10.1% | 3.7% | 2.5% | 0.41% |
How has the Dove and Lux comparison changed over the last 12 months?
3 findings
- Dove was ahead of Lux in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Dove’s estimated Share of Search among body wash and soap brands worldwide moved from 66.7% to 68.1%, and its estimated monthly branded searches moved from 1.6M to 1.7M.
- Across the 12 months ending September 2026, Lux’s estimated Share of Search among body wash and soap brands worldwide moved from 15.8% to 15.1%, and its estimated monthly branded searches held steady at 368K.
How did search popularity change for body wash and soap brands worldwide in September 2026?
0 changes
Neither Dove nor Lux moved beyond provider rounding among body wash and soap brands in September 2026.
Other head-to-heads among body wash and soap brands
How each brand is measured
Brandwave collects information about searches that people make online using Dove’s and Lux’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
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