How popular isLux in search?

In September 2026, there were an estimated 368K branded searches for Lux worldwide which held steady over the last 12 months. Lux holds 15.1% estimated Share of Search among body wash and soap brands worldwide and is ranked 2nd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

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Which body wash and soap brands compete with Lux?

Lux against body wash and soap brands worldwide, by month

Month	Dove	Lux	Dettol	Palmolive	Protex	Imperial Leather
Oct 2025	66.7%	15.8%	10.5%	3.9%	2.6%	0.52%
Nov 2025	59.4%	23.3%	10.4%	3.8%	2.6%	0.51%
Dec 2025	61.4%	20.7%	11.3%	3.4%	2.8%	0.46%
Jan 2026	63.7%	17.2%	11.5%	4.2%	2.8%	0.46%
Feb 2026	65.2%	18.3%	10%	3.7%	2.5%	0.4%
Mar 2026	66.8%	15.8%	10.5%	3.9%	2.6%	0.42%
Apr 2026	63.1%	17.4%	11.6%	4.3%	2.9%	0.7%
May 2026	66.8%	15.8%	10.5%	3.9%	2.6%	0.42%
Jun 2026	64.8%	16.7%	11.2%	4.1%	2.8%	0.45%
Jul 2026	64.2%	16.6%	11.1%	5%	2.7%	0.45%
Aug 2026	68.5%	15%	10%	3.7%	2.5%	0.4%
Sep 2026	68.1%	15.1%	10.1%	3.7%	2.5%	0.41%

Rank	Brand	Share of Search	Estimated monthly branded searches	vs prior month	Share change
1, held 1st	Dove Unilever	68.1%	1.7M	-1.5%	-0.3 points
2, held 2nd	Lux Unilever	15.1%	368K	0%	+0.2 points
3, held 3rd	Dettol Reckitt	10.1%	246K	0%	+0.1 points
4, held 4th	Palmolive	3.7%	90.5K	0%	0 points
5, held 5th	Protex	2.5%	60.5K	0%	0 points
6, held 6th	Imperial Leather	0.41%	9.9K	0%	0 points

1.Dove
68.1%
Held 1st. 1.7M estimated branded searches, -1.5% vs prior month. Share -0.3 points.
2.Lux
15.1%
Held 2nd. 368K estimated branded searches, 0% vs prior month. Share +0.2 points.
3.Dettol
10.1%
Held 3rd. 246K estimated branded searches, 0% vs prior month. Share +0.1 points.
4.Palmolive
3.7%
Held 4th. 90.5K estimated branded searches, 0% vs prior month. Share 0 points.
5.Protex
2.5%
Held 5th. 60.5K estimated branded searches, 0% vs prior month. Share 0 points.
6.Imperial Leather
0.41%
Held 6th. 9.9K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Lux and its closest rivals

Every comparison with Lux

5 comparisons

How has branded search demand for Lux changed worldwide over the last 12 months?

3 findings

Across the 12 months ending September 2026, estimated monthly branded searches for Lux worldwide held steady at 368K.
Across the 12 months ending September 2026, Lux’s estimated Share of Search among body wash and soap brands worldwide decreased from 15.8% to 15.1%.
Across the 12 months ending September 2026, Lux’s estimated Share of Search among body wash and soap brands worldwide peaked at 23.3% in November 2025 and was lowest at 15% in August 2026.

How did search popularity change for body wash and soap brands worldwide in September 2026?

1 change

Estimated monthly branded searches for Imperial Leather worldwide fell 18.2% over 12 measured months, from 12.1K to 9.9K in September 2026.

How is Lux measured?

Brandwave collects information about searches that people make online using Lux’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term