Imperial Leather vs Lux:Which is searched more?
In September 2026, Lux had more branded searches than Imperial Leather among body wash and soap brands worldwide. Lux was estimated to have 368K branded searches compared to Imperial Leather’s 9.9K, and held a 15.1% Share of Search versus Imperial Leather’s 0.41%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Imperial Leather or Lux?
Compare the body wash, hand wash and soap brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Lux, Imperial Leather. The figures are in the table below the chart.
View monthly share of search table
| Month | Dove | Lux | Dettol | Palmolive | Protex | Imperial Leather |
|---|---|---|---|---|---|---|
| Oct 2025 | 66.7% | 15.8% | 10.5% | 3.9% | 2.6% | 0.52% |
| Nov 2025 | 59.4% | 23.3% | 10.4% | 3.8% | 2.6% | 0.51% |
| Dec 2025 | 61.4% | 20.7% | 11.3% | 3.4% | 2.8% | 0.46% |
| Jan 2026 | 63.7% | 17.2% | 11.5% | 4.2% | 2.8% | 0.46% |
| Feb 2026 | 65.2% | 18.3% | 10% | 3.7% | 2.5% | 0.4% |
| Mar 2026 | 66.8% | 15.8% | 10.5% | 3.9% | 2.6% | 0.42% |
| Apr 2026 | 63.1% | 17.4% | 11.6% | 4.3% | 2.9% | 0.7% |
| May 2026 | 66.8% | 15.8% | 10.5% | 3.9% | 2.6% | 0.42% |
| Jun 2026 | 64.8% | 16.7% | 11.2% | 4.1% | 2.8% | 0.45% |
| Jul 2026 | 64.2% | 16.6% | 11.1% | 5% | 2.7% | 0.45% |
| Aug 2026 | 68.5% | 15% | 10% | 3.7% | 2.5% | 0.4% |
| Sep 2026 | 68.1% | 15.1% | 10.1% | 3.7% | 2.5% | 0.41% |
How has the Imperial Leather and Lux comparison changed over the last 12 months?
3 findings
- Lux was ahead of Imperial Leather in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Imperial Leather’s estimated Share of Search among body wash and soap brands worldwide moved from 0.52% to 0.41%, and its estimated monthly branded searches moved from 12.1K to 9.9K.
- Across the 12 months ending September 2026, Lux’s estimated Share of Search among body wash and soap brands worldwide moved from 15.8% to 15.1%, and its estimated monthly branded searches held steady at 368K.
How did search popularity change for body wash and soap brands worldwide in September 2026?
1 change
Estimated monthly branded searches for Imperial Leather worldwide fell 18.2% over 12 measured months, from 12.1K to 9.9K in September 2026.
Other head-to-heads among body wash and soap brands
How each brand is measured
Brandwave collects information about searches that people make online using Imperial Leather’s and Lux’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Imperial Leather
1 branded search term
- imperial leather
Lux
1 branded search term
- lux
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