Brandwave

How popular isCeraVe?

In September 2026, people searched for CeraVe by name about 1.9 million times worldwide, a 16.1% decrease from the previous year. These searches made up 34.9% of all global body wash and soap brand searches, placing CeraVe second out of nine brands. When we asked both ChatGPT and Google AI Overviews about body wash and soap brands, CeraVe appeared in four of the five answers and was the second most recommended of the nine.

Search and AI answers in September 2026

CeraVe is the second most searched of 9 competitors and the second most recommended in AI answers.

  1. DoveShare of searches 38.6%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  2. CeraVeShare of searches 34.9%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  3. LuxShare of searches 8.6%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  4. DettolShare of searches 5.7%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. VanicreamShare of searches 4.7%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th

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Top body wash and soap brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, CeraVe was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. CeraVe is the second most recommended of the nine.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Dove1st
  2. CeraVe2nd
  3. Aveeno3rd
  4. Vanicream4th
  5. Lux–
  6. Dettol–
  7. Palmolive–
  8. Protex–
  9. Imperial Leather–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Dove5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • CeraVe4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Aveeno4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Vanicream2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Lux0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Dettol0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Palmolive0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Protex0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Imperial Leather0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about body wash and soap brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Which body wash and soap brands compete with CeraVe?

CeraVe against body wash and soap brands worldwide, by month

Share of searches by month for Dove, CeraVe, Lux, Dettol, Vanicream, Aveeno, Palmolive. The figures are in the table below the chart.

View monthly share of searches table
MonthDoveCeraVeLuxDettolVanicreamAveenoPalmoliveProtexImperial Leather
Oct 202534.4%40.4%8.1%5.4%3.6%4.4%2%1.3%0.27%
Nov 202530.6%39.8%12%5.4%4.4%4.4%2%1.3%0.26%
Dec 202530.3%41.5%10.2%5.6%4.6%4.6%1.7%1.4%0.22%
Jan 202631.2%41.9%8.4%5.6%4.6%4.6%2.1%1.4%0.23%
Feb 202631.2%43.4%8.7%4.8%4.8%3.9%1.8%1.2%0.19%
Mar 202634.1%40.1%8.1%5.4%4.4%4.4%2%1.3%0.22%
Apr 202630.7%42.1%8.5%5.7%4.6%4.6%2.1%1.4%0.34%
May 202634.7%40.7%8.2%5.5%3.7%3.7%2%1.3%0.22%
Jun 202632.4%41.6%8.4%5.6%4.6%3.8%2.1%1.4%0.23%
Jul 202632.3%41.4%8.3%5.6%4.6%3.7%2.5%1.4%0.22%
Aug 202636.1%39.3%7.9%5.3%4.3%3.5%1.9%1.3%0.21%
Sep 202638.6%34.9%8.6%5.7%4.7%3.8%2.1%1.4%0.23%

  1. 1.Dove

    38.6%

    Moved from 2nd to 1st. 1.7M estimated branded searches, -1.5% vs prior month. Share +2.4 points.

  2. 2.CeraVe

    34.9%

    Moved from 1st to 2nd. 1.5M estimated branded searches, -18% vs prior month. Share -4.4 points.

  3. 3.Lux

    8.6%

    Held 3rd. 368K estimated branded searches, 0% vs prior month. Share +0.7 points.

  4. 4.Dettol

    5.7%

    Held 4th. 246K estimated branded searches, 0% vs prior month. Share +0.4 points.

  5. 5.Vanicream

    4.7%

    Held 5th. 201K estimated branded searches, 0% vs prior month. Share +0.4 points.

  6. 6.Aveeno

    3.8%

    Held 6th. 165K estimated branded searches, 0% vs prior month. Share +0.3 points.

  7. 7.Palmolive

    2.1%

    Held 7th. 90.5K estimated branded searches, 0% vs prior month. Share +0.2 points.

  8. 8.Protex

    1.4%

    Held 8th. 60.5K estimated branded searches, 0% vs prior month. Share +0.1 points.

  9. 9.Imperial Leather

    0.23%

    Held 9th. 9.9K estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between CeraVe and its closest rivals

Every comparison with CeraVe

61 comparisons

How has branded search demand for CeraVe changed worldwide over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for CeraVe worldwide fell from 2.3M to 1.9M.
  • Across the 12 months ending September 2026, CeraVe’s share of searches among body wash and soap brands worldwide decreased from 40.4% to 34.9%.
  • Across the 12 months ending September 2026, CeraVe’s share of searches among body wash and soap brands worldwide peaked at 43.4% in February 2026 and was lowest at 34.9% in September 2026.
  • Across the 12 months ending September 2026, CeraVe fell from 1st to 2nd among body wash and soap brands worldwide.

How did search popularity change for body wash and soap brands worldwide in September 2026?

6 changes

  1. In September 2026, Dove overtook CeraVe to become the leader among body wash and soap brands worldwide, with 38.6% of the searches.

  2. In September 2026, Lux gained share of searches among body wash and soap brands worldwide, from 7.9% to 8.6%.

  3. In September 2026, CeraVe lost share of searches among body wash and soap brands worldwide, from 39.3% to 34.9%.

  4. Estimated monthly branded searches for Vanicream worldwide rose 21.8% over 12 measured months, from 165K to 201K in September 2026.

  5. Estimated monthly branded searches for Imperial Leather worldwide fell 18.2% over 12 measured months, from 12.1K to 9.9K in September 2026.

  6. Estimated monthly branded searches for Aveeno worldwide fell 17.9% over 12 measured months, from 201K to 165K in September 2026.

How are CeraVe’s branded searches counted?

10 search terms

Brandwave collects information about searches that people make online using CeraVe’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • cerave
  • cerave cleanser
  • cerave lip balm
  • cerave moisturiser
  • cerave moisturizer
  • cerave serum
  • cerave skincare
  • cerave vitamin c
  • serum cerave
  • skincare cerave

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How the Brand Demand Index is measured

Where does CeraVe compete?

CeraVe is ranked in 21 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Skincare brands2nd of 2213.8%Show ranking
Face cleanser brands2nd of 1513.7%Show ranking
Moisturizer brands2nd of 1116.7%Show ranking
Body care brands3rd of 921.1%Show ranking
Cleansers2nd of 622.4%Show ranking
Eye creams2nd of 622.6%Show ranking
SPF brands2nd of 1024.5%Show ranking
Face wash brands2nd of 624.8%Show ranking
Body wash brands2nd of 626.3%Show ranking
Pharmacy skincare brands2nd of 528.6%Show ranking
Bar soap brands2nd of 828.6%Show ranking
Acne treatments2nd of 633%Show ranking
Sensitive skin brands2nd of 630%Show ranking
Face moisturizer brands2nd of 530.8%Show ranking
Body wash and soap brands2nd of 934.9%Shown above
Tinted sunscreen brands1st of 836.1%Show ranking
Night cream brands1st of 345.1%Show ranking
Baby skincare brands1st of 749.2%Show ranking
Tinted moisturizer brands1st of 453.6%Show ranking
Lip care brands9th of 90.37%Show ranking
Vitamin C serum brands3rd of 126.8%Show ranking
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