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Acne treatments:Which brands are most popular in search?

In August 2026, CeraVe was the most searched among acne treatments worldwide, with an estimated 2.3M branded searches and 42% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. CeraVe42%
  2. La Roche-Posay41%
  3. Paula's Choice9.7%
  4. Differin3.7%
  5. The Ordinary3.6%
  6. Proactiv—

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Share of SearchLeaderboard

Compare the acne treatments people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among acne treatments worldwide, by month

Share of Search by month for CeraVe, La Roche-Posay, Paula's Choice, Differin, The Ordinary. The figures are in the table below the chart.

View monthly share of search table
MonthCeraVeLa Roche-PosayPaula's ChoiceDifferinThe OrdinaryProactiv
Oct 202544.9%35.9%10.8%3.9%4.4%—
Nov 202541.2%39%11.4%3.5%5%—
Dec 202542.5%40.1%9.9%3%4.6%—
Jan 202641.9%39.5%9.7%4.3%4.6%—
Feb 202641.6%40.8%9.7%3.7%4.2%—
Mar 202638.1%44.5%8.9%4%4.5%—
Apr 202638.2%44.5%9%4%4.4%—
May 202638.1%45.3%8.8%4.1%3.8%—
Jun 202641.7%41.7%8.1%4.6%3.9%—
Jul 202641.3%41.2%8.1%5.5%3.8%—
Aug 202642%41%9.7%3.7%3.6%—
Sep 2026——————

This month’s ranking, August 2026

  1. 1.CeraVe

    42%

    Held 1st. 2.3M estimated branded searches, +2.1% vs prior month. Share +0.6 points.

  2. 2.La Roche-Posay

    41%

    Held 2nd. 2.2M estimated branded searches, 0% vs prior month. Share -0.2 points.

  3. 3.Paula's Choice

    9.7%

    Held 3rd. 532K estimated branded searches, +20.6% vs prior month. Share +1.6 points.

  4. 4.Differin

    3.7%

    Held 4th. 201K estimated branded searches, -33.2% vs prior month. Share -1.9 points.

  5. 5.The Ordinary

    3.6%

    Held 5th. 199K estimated branded searches, -2.9% vs prior month. Share -0.1 points.

  6. —.Proactiv

    —

    Not measured this month. — estimated branded searches, — vs prior month. Share —.

Compare search popularity between leading brands

Which brand is most popular in search among acne treatments worldwide?

In August 2026, CeraVe was the most searched among acne treatments worldwide, with an estimated 2.3M branded searches and 42% estimated Share of Search within this set. La Roche-Posay is in 2nd place, 1 percentage point behind at 41% Share of Search.

Global acne treatments, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
CeraVe44.9% → 42%44.9%Oct 202538.1%May 20261st
La Roche-Posay35.9% → 41%45.3%May 202635.9%Oct 20252nd
Paula's Choice10.8% → 9.7%11.4%Nov 20258.1%Jun 20263rd
Differin3.9% → 3.7%5.5%Jul 20263%Dec 20255th → 4th
The Ordinary4.4% → 3.6%5%Nov 20253.6%Aug 20264th → 5th

Each finding as a sentence

  • Across the 11 months ending August 2026, CeraVe’s estimated Share of Search among acne treatments worldwide decreased from 44.9% to 42%.
  • Across the 11 months ending August 2026, La Roche-Posay’s estimated Share of Search among acne treatments worldwide increased from 35.9% to 41%.
  • Across the 11 months ending August 2026, Paula's Choice’s estimated Share of Search among acne treatments worldwide decreased from 10.8% to 9.7%.
  • Across the 11 months ending August 2026, The Ordinary’s estimated Share of Search among acne treatments worldwide decreased from 4.4% to 3.6%.
  • Across the 11 months ending August 2026, CeraVe’s estimated Share of Search among acne treatments worldwide peaked at 44.9% in October 2025 and was lowest at 38.1% in May 2026.
  • Across the 11 months ending August 2026, La Roche-Posay’s estimated Share of Search among acne treatments worldwide peaked at 45.3% in May 2026 and was lowest at 35.9% in October 2025.
  • Across the 11 months ending August 2026, Paula's Choice’s estimated Share of Search among acne treatments worldwide peaked at 11.4% in November 2025 and was lowest at 8.1% in June 2026.
  • Across the 11 months ending August 2026, Differin’s estimated Share of Search among acne treatments worldwide peaked at 5.5% in July 2026 and was lowest at 3% in December 2025.
  • Across the 11 months ending August 2026, The Ordinary’s estimated Share of Search among acne treatments worldwide peaked at 5% in November 2025 and was lowest at 3.6% in August 2026.
  • Across the 11 months ending August 2026, Differin rose from 5th to 4th among acne treatments worldwide.
  • Across the 11 months ending August 2026, The Ordinary fell from 4th to 5th among acne treatments worldwide.
  • Across the 11 months ending August 2026, Proactiv held steady: its estimated Share of Search among acne treatments worldwide moved less than 0.5 percentage points.

How did search popularity change for acne treatments worldwide in August 2026?

  1. In August 2026, Paula's Choice gained estimated Share of Search among acne treatments worldwide, from 8.1% to 9.7%.

  2. In August 2026, CeraVe gained estimated Share of Search among acne treatments worldwide, from 41.3% to 42%.

  3. In August 2026, Differin lost estimated Share of Search among acne treatments worldwide, from 5.5% to 3.7%.

  4. La Roche-Posay’s estimated Share of Search among acne treatments worldwide has lost ground for 3 months in a row, from 45.3% to 41% in August 2026.

  5. Estimated monthly branded searches for The Ordinary worldwide fell 11.6% over 11 measured months, from 225K to 199K in August 2026.

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