Brandwave

How popular isThe Ordinary in search?

In August 2026, there were an estimated 199K branded searches for The Ordinary worldwide which is down 11.6% over the last 11 months. The Ordinary holds 3.6% estimated Share of Search among acne treatments worldwide and is ranked 5th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. CeraVe42%
  2. La Roche-Posay41%
  3. Paula's Choice9.7%
  4. Differin3.7%
  5. The Ordinary3.6%
  6. Proactiv—
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Which acne treatments compete with The Ordinary?

The Ordinary against acne treatments worldwide, by month

Share of Search by month for CeraVe, La Roche-Posay, Paula's Choice, Differin, The Ordinary. The figures are in the table below the chart.

View monthly share of search table
MonthCeraVeLa Roche-PosayPaula's ChoiceDifferinThe OrdinaryProactiv
Oct 202544.9%35.9%10.8%3.9%4.4%—
Nov 202541.2%39%11.4%3.5%5%—
Dec 202542.5%40.1%9.9%3%4.6%—
Jan 202641.9%39.5%9.7%4.3%4.6%—
Feb 202641.6%40.8%9.7%3.7%4.2%—
Mar 202638.1%44.5%8.9%4%4.5%—
Apr 202638.2%44.5%9%4%4.4%—
May 202638.1%45.3%8.8%4.1%3.8%—
Jun 202641.7%41.7%8.1%4.6%3.9%—
Jul 202641.3%41.2%8.1%5.5%3.8%—
Aug 202642%41%9.7%3.7%3.6%—
Sep 2026——————

  1. 1.CeraVe

    42%

    Held 1st. 2.3M estimated branded searches, +2.1% vs prior month. Share +0.6 points.

  2. 2.La Roche-Posay

    41%

    Held 2nd. 2.2M estimated branded searches, 0% vs prior month. Share -0.2 points.

  3. 3.Paula's Choice

    9.7%

    Held 3rd. 532K estimated branded searches, +20.6% vs prior month. Share +1.6 points.

  4. 4.Differin

    3.7%

    Held 4th. 201K estimated branded searches, -33.2% vs prior month. Share -1.9 points.

  5. 5.The Ordinary

    3.6%

    Held 5th. 199K estimated branded searches, -2.9% vs prior month. Share -0.1 points.

  6. —.Proactiv

    —

    Not measured this month. — estimated branded searches, — vs prior month. Share —.

Compare search popularity between The Ordinary and its closest rivals

How has branded search demand for The Ordinary changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for The Ordinary worldwide fell from 225K to 199K.
  • Across the 11 months ending August 2026, The Ordinary’s estimated Share of Search among acne treatments worldwide decreased from 4.4% to 3.6%.
  • Across the 11 months ending August 2026, The Ordinary’s estimated Share of Search among acne treatments worldwide peaked at 5% in November 2025 and was lowest at 3.6% in August 2026.
  • Across the 11 months ending August 2026, The Ordinary fell from 4th to 5th among acne treatments worldwide.

How did search popularity change for acne treatments worldwide in August 2026?

  1. In August 2026, Paula's Choice gained estimated Share of Search among acne treatments worldwide, from 8.1% to 9.7%.

  2. In August 2026, CeraVe gained estimated Share of Search among acne treatments worldwide, from 41.3% to 42%.

  3. In August 2026, Differin lost estimated Share of Search among acne treatments worldwide, from 5.5% to 3.7%.

  4. La Roche-Posay’s estimated Share of Search among acne treatments worldwide has lost ground for 3 months in a row, from 45.3% to 41% in August 2026.

  5. Estimated monthly branded searches for The Ordinary worldwide fell 11.6% over 11 measured months, from 225K to 199K in August 2026.

Where does The Ordinary compete?

The Ordinary is ranked in five competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Eye creams6th of 62.9%Show ranking
Acne treatments5th of 63.6%Shown above
Everyday skincare brands4th of 53.8%Show ranking
Retinol serums5th of 65.2%Show ranking
Toners3rd of 66.6%Show ranking

How is The Ordinary measured?

Brandwave collects information about searches that people make online using The Ordinary’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

5 branded search terms

  • serum the ordinary
  • skincare the ordinary
  • the ordinary niacinamide
  • the ordinary retinol
  • theordinary com

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How the Brand Demand Index is measured

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