RoC vs The Ordinary:Which is more popular by branded search?

Name: RoC vs The Ordinary: Which is more popular by branded search?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In August 2026, The Ordinary had more branded searches than RoC among retinol serums worldwide. The Ordinary was estimated to have 199K branded searches compared to RoC’s 14.8K, and held a 5.2% Share of Search versus RoC’s 0.39%. These are worldwide searches for English-language branded terms.

Share of Search among retinol serums worldwide in August 2026Which is more popular in search, RoC or The Ordinary?

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Which is more popular in search, RoC or The Ordinary?

Compare the retinol serums people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

RoC and The Ordinary among retinol serums worldwide, by month

Month	La Roche-Posay	Paula's Choice	SkinCeuticals	Medik8	The Ordinary	RoC
Oct 2025	54%	16.3%	13.3%	8.9%	6.6%	0.98%
Nov 2025	53.3%	15.5%	13.1%	10.7%	6.8%	0.64%
Dec 2025	58.6%	14.4%	11.8%	7.9%	6.7%	0.58%
Jan 2026	57.6%	14.2%	11.6%	9.5%	6.6%	0.57%
Feb 2026	59.2%	14.1%	11.9%	8%	6.1%	0.72%
Mar 2026	60.6%	12.2%	12.2%	8.1%	6.2%	0.73%
Apr 2026	62.2%	12.5%	10.2%	8.3%	6.2%	0.61%
May 2026	64.1%	12.5%	10.5%	7%	5.4%	0.42%
Jun 2026	61.3%	11.9%	12.3%	8.2%	5.7%	0.5%
Jul 2026	60.1%	11.8%	12.1%	9.9%	5.5%	0.6%
Aug 2026	58.9%	14%	11.8%	9.7%	5.2%	0.39%
Sep 2026	—	—	—	—	—	—

How has the RoC and The Ordinary comparison changed over the last 12 months?

3 findings

The Ordinary was ahead of RoC in every measured month of the 11 months ending August 2026.
Across the 11 months ending August 2026, RoC’s estimated Share of Search among retinol serums worldwide moved from 0.98% to 0.39%, and its estimated monthly branded searches moved from 33.1K to 14.8K.
Across the 11 months ending August 2026, The Ordinary’s estimated Share of Search among retinol serums worldwide moved from 6.6% to 5.2%, and its estimated monthly branded searches moved from 225K to 199K.

How did search popularity change for retinol serums worldwide in August 2026?

2 changes

Estimated monthly branded searches for RoC worldwide fell 55.3% over 11 measured months, from 33.1K to 14.8K in August 2026.
Estimated monthly branded searches for The Ordinary worldwide fell 11.6% over 11 measured months, from 225K to 199K in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using RoC’s and The Ordinary’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.