SkinCeuticals vs The Ordinary:Which is more popular by branded search?
In August 2026, SkinCeuticals had more branded searches than The Ordinary among retinol serums worldwide. SkinCeuticals was estimated to have 450K branded searches compared to The Ordinary’s 199K, and held an 11.8% Share of Search versus The Ordinary’s 5.2%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, SkinCeuticals or The Ordinary?
Compare the retinol serums people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for SkinCeuticals, The Ordinary. The figures are in the table below the chart.
View monthly share of search table
| Month | La Roche-Posay | Paula's Choice | SkinCeuticals | Medik8 | The Ordinary | RoC |
|---|---|---|---|---|---|---|
| Oct 2025 | 54% | 16.3% | 13.3% | 8.9% | 6.6% | 0.98% |
| Nov 2025 | 53.3% | 15.5% | 13.1% | 10.7% | 6.8% | 0.64% |
| Dec 2025 | 58.6% | 14.4% | 11.8% | 7.9% | 6.7% | 0.58% |
| Jan 2026 | 57.6% | 14.2% | 11.6% | 9.5% | 6.6% | 0.57% |
| Feb 2026 | 59.2% | 14.1% | 11.9% | 8% | 6.1% | 0.72% |
| Mar 2026 | 60.6% | 12.2% | 12.2% | 8.1% | 6.2% | 0.73% |
| Apr 2026 | 62.2% | 12.5% | 10.2% | 8.3% | 6.2% | 0.61% |
| May 2026 | 64.1% | 12.5% | 10.5% | 7% | 5.4% | 0.42% |
| Jun 2026 | 61.3% | 11.9% | 12.3% | 8.2% | 5.7% | 0.5% |
| Jul 2026 | 60.1% | 11.8% | 12.1% | 9.9% | 5.5% | 0.6% |
| Aug 2026 | 58.9% | 14% | 11.8% | 9.7% | 5.2% | 0.39% |
| Sep 2026 | — | — | — | — | — | — |
How has the SkinCeuticals and The Ordinary comparison changed over the last 12 months?
3 findings
- SkinCeuticals was ahead of The Ordinary in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, SkinCeuticals’ estimated Share of Search among retinol serums worldwide moved from 13.3% to 11.8%, and its estimated monthly branded searches held steady at 450K.
- Across the 11 months ending August 2026, The Ordinary’s estimated Share of Search among retinol serums worldwide moved from 6.6% to 5.2%, and its estimated monthly branded searches moved from 225K to 199K.
How did search popularity change for retinol serums worldwide in August 2026?
2 changes
In August 2026, Paula's Choice overtook SkinCeuticals to rank 2nd among retinol serums worldwide, at 14%.
Estimated monthly branded searches for The Ordinary worldwide fell 11.6% over 11 measured months, from 225K to 199K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using SkinCeuticals’ and The Ordinary’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
SkinCeuticals
1 branded search term
- skinceuticals
The Ordinary
5 branded search terms
- serum the ordinary
- skincare the ordinary
- the ordinary niacinamide
- the ordinary retinol
- theordinary com
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