CeraVe vs Cetaphil:Which is more popular by branded search?
In August 2026, CeraVe had more branded searches than Cetaphil among everyday skincare brands worldwide. CeraVe was estimated to have 2.3M branded searches compared to Cetaphil’s 2.1M, and held a 44.1% Share of Search versus Cetaphil’s 40.2%. Worldwide · English terms: these are worldwide searches for English-language branded terms.
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Which is more popular in search, CeraVe or Cetaphil?
Compare brands that offer everyday facial skincare products. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for CeraVe, Cetaphil. The figures are in the table below the chart.
View monthly share of search table
| Month | CeraVe | Cetaphil | Paula's Choice | The Ordinary | The INKEY List |
|---|---|---|---|---|---|
| Oct 2025 | 43.6% | 39.7% | 10.5% | 4.3% | 1.9% |
| Nov 2025 | 40.3% | 40.8% | 11.1% | 4.9% | 2.9% |
| Dec 2025 | 43.4% | 39.6% | 10.1% | 4.7% | 2.3% |
| Jan 2026 | 41.7% | 41.9% | 9.7% | 4.5% | 2.2% |
| Feb 2026 | 43.7% | 39.8% | 10.2% | 4.4% | 1.9% |
| Mar 2026 | 42.7% | 39.9% | 10% | 5.1% | 2.3% |
| Apr 2026 | 42.9% | 39.9% | 10.1% | 4.9% | 2.3% |
| May 2026 | 44.9% | 38.3% | 10.4% | 4.5% | 2% |
| Jun 2026 | 45.5% | 39.7% | 8.9% | 4.2% | 1.7% |
| Jul 2026 | 44.4% | 41.2% | 8.7% | 4% | 1.6% |
| Aug 2026 | 44.1% | 40.2% | 10.2% | 3.8% | 1.6% |
| Sep 2026 | — | — | — | — | — |
How has the CeraVe and Cetaphil comparison changed over the last 12 months?
3 findings
- The lead changed hands 4 times in the 11 months ending August 2026: Cetaphil took it in November 2025, CeraVe took it in December 2025, Cetaphil took it in January 2026, CeraVe took it in February 2026.
- Across the 11 months ending August 2026, CeraVe’s estimated Share of Search among everyday skincare brands worldwide moved from 43.6% to 44.1%, and its estimated monthly branded searches held steady at 2.3M.
- Across the 11 months ending August 2026, Cetaphil’s estimated Share of Search among everyday skincare brands worldwide moved from 39.7% to 40.2%, and its estimated monthly branded searches held steady at 2.1M.
How did search popularity change for everyday skincare brands worldwide in August 2026?
1 change
In August 2026, Cetaphil lost estimated Share of Search among everyday skincare brands worldwide, from 41.2% to 40.2%.
How each brand is measured
Brandwave collects information about searches that people make online using CeraVe’s and Cetaphil’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.