Brandwave

Retinol serums:Which brands are most popular in search?

In August 2026, La Roche-Posay was the most searched among retinol serums worldwide, with an estimated 2.2M branded searches and 58.9% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. La Roche-Posay58.9%
  2. Paula's Choice14%
  3. SkinCeuticals11.8%
  4. Medik89.7%
  5. The Ordinary5.2%
  6. RoC0.39%

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Share of SearchLeaderboard

Compare the retinol serums people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among retinol serums worldwide, by month

Share of Search by month for La Roche-Posay, Paula's Choice, SkinCeuticals, Medik8, The Ordinary. The figures are in the table below the chart.

View monthly share of search table
MonthLa Roche-PosayPaula's ChoiceSkinCeuticalsMedik8The OrdinaryRoC
Oct 202554%16.3%13.3%8.9%6.6%0.98%
Nov 202553.3%15.5%13.1%10.7%6.8%0.64%
Dec 202558.6%14.4%11.8%7.9%6.7%0.58%
Jan 202657.6%14.2%11.6%9.5%6.6%0.57%
Feb 202659.2%14.1%11.9%8%6.1%0.72%
Mar 202660.6%12.2%12.2%8.1%6.2%0.73%
Apr 202662.2%12.5%10.2%8.3%6.2%0.61%
May 202664.1%12.5%10.5%7%5.4%0.42%
Jun 202661.3%11.9%12.3%8.2%5.7%0.5%
Jul 202660.1%11.8%12.1%9.9%5.5%0.6%
Aug 202658.9%14%11.8%9.7%5.2%0.39%
Sep 2026——————

This month’s ranking, August 2026

  1. 1.La Roche-Posay

    58.9%

    Held 1st. 2.2M estimated branded searches, 0% vs prior month. Share -1.2 points.

  2. 2.Paula's Choice

    14%

    Moved from 3rd to 2nd. 532K estimated branded searches, +20.6% vs prior month. Share +2.1 points.

  3. 3.SkinCeuticals

    11.8%

    Moved from 2nd to 3rd. 450K estimated branded searches, 0% vs prior month. Share -0.2 points.

  4. 4.Medik8

    9.7%

    Held 4th. 368K estimated branded searches, 0% vs prior month. Share -0.2 points.

  5. 5.The Ordinary

    5.2%

    Held 5th. 199K estimated branded searches, -2.9% vs prior month. Share -0.3 points.

  6. 6.RoC

    0.39%

    Held 6th. 14.8K estimated branded searches, -33.3% vs prior month. Share -0.2 points.

Compare search popularity between leading brands

Which brand is most popular in search among retinol serums worldwide?

In August 2026, La Roche-Posay was the most searched among retinol serums worldwide, with an estimated 2.2M branded searches and 58.9% estimated Share of Search within this set. Paula's Choice is in 2nd place, 44.9 percentage points behind at 14% Share of Search.

Global retinol serums, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
La Roche-Posay54% → 58.9%64.1%May 202653.3%Nov 20251st
Paula's Choice16.3% → 14%16.3%Oct 202511.8%Jul 20262nd
SkinCeuticals13.3% → 11.8%13.3%Oct 202510.2%Apr 20263rd
Medik88.9% → 9.7%10.7%Nov 20257%May 20264th
The Ordinary6.6% → 5.2%6.8%Nov 20255.2%Aug 20265th
RoC0.98% → 0.39%0.98%Oct 20250.39%Aug 20266th

Each finding as a sentence

  • Across the 11 months ending August 2026, La Roche-Posay’s estimated Share of Search among retinol serums worldwide increased from 54% to 58.9%.
  • Across the 11 months ending August 2026, Paula's Choice’s estimated Share of Search among retinol serums worldwide decreased from 16.3% to 14%.
  • Across the 11 months ending August 2026, SkinCeuticals’ estimated Share of Search among retinol serums worldwide decreased from 13.3% to 11.8%.
  • Across the 11 months ending August 2026, Medik8’s estimated Share of Search among retinol serums worldwide increased from 8.9% to 9.7%.
  • Across the 11 months ending August 2026, The Ordinary’s estimated Share of Search among retinol serums worldwide decreased from 6.6% to 5.2%.
  • Across the 11 months ending August 2026, RoC’s estimated Share of Search among retinol serums worldwide decreased from 0.98% to 0.39%.
  • Across the 11 months ending August 2026, La Roche-Posay’s estimated Share of Search among retinol serums worldwide peaked at 64.1% in May 2026 and was lowest at 53.3% in November 2025.
  • Across the 11 months ending August 2026, Paula's Choice’s estimated Share of Search among retinol serums worldwide peaked at 16.3% in October 2025 and was lowest at 11.8% in July 2026.
  • Across the 11 months ending August 2026, SkinCeuticals’ estimated Share of Search among retinol serums worldwide peaked at 13.3% in October 2025 and was lowest at 10.2% in April 2026.
  • Across the 11 months ending August 2026, Medik8’s estimated Share of Search among retinol serums worldwide peaked at 10.7% in November 2025 and was lowest at 7% in May 2026.
  • Across the 11 months ending August 2026, The Ordinary’s estimated Share of Search among retinol serums worldwide peaked at 6.8% in November 2025 and was lowest at 5.2% in August 2026.

How did search popularity change for retinol serums worldwide in August 2026?

  1. In August 2026, Paula's Choice overtook SkinCeuticals to rank 2nd among retinol serums worldwide, at 14%.

  2. In August 2026, La Roche-Posay lost estimated Share of Search among retinol serums worldwide, from 60.1% to 58.9%.

  3. Estimated monthly branded searches for Medik8 worldwide rose 22.3% over 11 measured months, from 301K to 368K in August 2026.

  4. Estimated monthly branded searches for RoC worldwide fell 55.3% over 11 measured months, from 33.1K to 14.8K in August 2026.

  5. Estimated monthly branded searches for The Ordinary worldwide fell 11.6% over 11 measured months, from 225K to 199K in August 2026.

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