Brandwave

How popular isRoC in search?

In August 2026, there were an estimated 14.8K branded searches for RoC worldwide which is down 55.3% over the last 11 months. RoC holds 0.39% estimated Share of Search among retinol serums worldwide and is ranked 6th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. La Roche-Posay58.9%
  2. Paula's Choice14%
  3. SkinCeuticals11.8%
  4. Medik89.7%
  5. The Ordinary5.2%
  6. RoC0.39%
RoC website (opens in a new tab)

Follow RoC and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Which retinol serums compete with RoC?

RoC against retinol serums worldwide, by month

Share of Search by month for La Roche-Posay, Paula's Choice, SkinCeuticals, Medik8, The Ordinary, RoC. The figures are in the table below the chart.

View monthly share of search table
MonthLa Roche-PosayPaula's ChoiceSkinCeuticalsMedik8The OrdinaryRoC
Oct 202554%16.3%13.3%8.9%6.6%0.98%
Nov 202553.3%15.5%13.1%10.7%6.8%0.64%
Dec 202558.6%14.4%11.8%7.9%6.7%0.58%
Jan 202657.6%14.2%11.6%9.5%6.6%0.57%
Feb 202659.2%14.1%11.9%8%6.1%0.72%
Mar 202660.6%12.2%12.2%8.1%6.2%0.73%
Apr 202662.2%12.5%10.2%8.3%6.2%0.61%
May 202664.1%12.5%10.5%7%5.4%0.42%
Jun 202661.3%11.9%12.3%8.2%5.7%0.5%
Jul 202660.1%11.8%12.1%9.9%5.5%0.6%
Aug 202658.9%14%11.8%9.7%5.2%0.39%
Sep 2026——————

  1. 1.La Roche-Posay

    58.9%

    Held 1st. 2.2M estimated branded searches, 0% vs prior month. Share -1.2 points.

  2. 2.Paula's Choice

    14%

    Moved from 3rd to 2nd. 532K estimated branded searches, +20.6% vs prior month. Share +2.1 points.

  3. 3.SkinCeuticals

    11.8%

    Moved from 2nd to 3rd. 450K estimated branded searches, 0% vs prior month. Share -0.2 points.

  4. 4.Medik8

    9.7%

    Held 4th. 368K estimated branded searches, 0% vs prior month. Share -0.2 points.

  5. 5.The Ordinary

    5.2%

    Held 5th. 199K estimated branded searches, -2.9% vs prior month. Share -0.3 points.

  6. 6.RoC

    0.39%

    Held 6th. 14.8K estimated branded searches, -33.3% vs prior month. Share -0.2 points.

Compare search popularity between RoC and its closest rivals

How has branded search demand for RoC changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for RoC worldwide fell from 33.1K to 14.8K.
  • Across the 11 months ending August 2026, RoC’s estimated Share of Search among retinol serums worldwide decreased from 0.98% to 0.39%.

How did search popularity change for retinol serums worldwide in August 2026?

  1. In August 2026, Paula's Choice overtook SkinCeuticals to rank 2nd among retinol serums worldwide, at 14%.

  2. In August 2026, La Roche-Posay lost estimated Share of Search among retinol serums worldwide, from 60.1% to 58.9%.

  3. Estimated monthly branded searches for Medik8 worldwide rose 22.3% over 11 measured months, from 301K to 368K in August 2026.

  4. Estimated monthly branded searches for RoC worldwide fell 55.3% over 11 measured months, from 33.1K to 14.8K in August 2026.

  5. Estimated monthly branded searches for The Ordinary worldwide fell 11.6% over 11 measured months, from 225K to 199K in August 2026.

How is RoC measured?

Brandwave collects information about searches that people make online using RoC’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • roc skincare

Do you work for RoC? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Is RoC your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free