Brandwave

Olay vs RoC:Which is more popular?

In September 2026, Olay had more branded searches than RoC among night cream brands worldwide. Olay had about 27,100 branded searches, while RoC had 14,800. Olay made up 0.8% of all night cream brand searches we track, and RoC accounted for 0.44%. When we asked ChatGPT and Google AI Overviews about night cream brands, Olay appeared in two of the five answers and RoC in one. Olay was mentioned before RoC in every answer.

Among night cream brands worldwide in September 2026

Who do people search for more?

Olay, about 83% more searches than RoC

Olay 27.1K searchesRoC 14.8K searches

Who does AI mention more?

Olay, mentioned in 2 of 5 answers, RoC in 1

Olay in 2 of 5RoC in 1 of 5

Who does AI recommend more?

Olay, named ahead of RoC in every answer

Olay first in 2RoC never first

Follow Olay vs RoC and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top night cream brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Olay was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. RoC was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Olay was listed before RoC in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. CeraVe1st
  2. Olay2nd
  3. Estée Lauder3rd
  4. RoC3rd
  5. Cetaphil–
  6. L'Oréal Paris–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • CeraVe5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Olay2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Estée Lauder1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • RoC1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Cetaphil0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • L'Oréal Paris0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about night cream brands

5 answers

  • Asked ChatGPT

    “Which night cream brand should I buy?”

    1. 1CeraVe

  • Asked ChatGPT

    “What are the best night cream brands?”

    1. 1CeraVe
    2. 2Olay
    3. 3Estée Lauder

  • Asked ChatGPT

    “What's the best night cream brand for dry skin?”

    1. 1CeraVe

  • Searched Google, AI Overview

    “best night cream”

    1. 1CeraVe
    2. 2Olay
    3. 3RoC

  • Searched Google, AI Overview

    “night cream for dry skin”

    1. 1CeraVe

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Olay or RoC more popular in search?

This chart shows how often people search Google for Olay and RoC by name. Each line represents a brand's share of searches for all six night cream brands we track, month by month, from English-language searches worldwide.

Olay and RoC among night cream brands worldwide, by month

Share of searches by month for Olay, RoC. The figures are in the table below the chart.

View monthly share of searches table
MonthCeraVeCetaphilEstée LauderOlayL'Oréal ParisRoC
Oct 202544.7%24.4%29.8%0.54%0.3%0.3%
Nov 202537.1%24.8%37.1%0.45%0.3%0.25%
Dec 202541.8%22.8%34.3%0.51%0.28%0.28%
Jan 202644.6%29.7%24.4%0.54%0.29%0.44%
Feb 202647.1%25.8%25.8%0.57%0.31%0.47%
Mar 202642.1%28.1%28.1%0.51%0.28%0.93%
Apr 202644.4%29.6%24.3%0.54%0.29%0.8%
May 202647%25.7%25.7%0.57%0.31%0.7%
Jun 202649.1%26.8%22.1%0.6%0.32%1.1%
Jul 202648.7%26.6%21.9%0.59%0.32%2%
Aug 202649.2%26.9%22.1%0.6%0.4%0.89%
Sep 202644.4%29.6%24.4%0.8%0.44%0.44%

How has the Olay and RoC comparison changed over the last 12 months?

3 findings
  • The lead changed hands 2 times in the 12 months ending September 2026: RoC took it in March 2026, Olay took it in September 2026.
  • Across the 12 months ending September 2026, Olay’s share of searches among night cream brands worldwide moved from 0.54% to 0.8%, and its estimated monthly branded searches moved from 22.2K to 27.1K.
  • Across the 12 months ending September 2026, RoC’s share of searches among night cream brands worldwide moved from 0.3% to 0.44%, and its estimated monthly branded searches moved from 12.1K to 14.8K.

How did search popularity change for night cream brands worldwide in September 2026?

2 changes

  1. In September 2026, Olay rose from 5th to 4th among night cream brands worldwide.

  2. In September 2026, RoC fell from 4th to 6th among night cream brands worldwide.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Olay’s and RoC’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Olay

1 branded search term

  • olay night cream

RoC

1 branded search term

  • roc retinol night cream

How the Brand Demand Index is measured

Other head-to-heads among night cream brands

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.

Start free