Brandwave

How popular isOlay in search?

In August 2026, there were an estimated 201K branded searches for Olay worldwide which held steady over the last 11 months. Olay holds 6.4% estimated Share of Search among body wash brands worldwide and is ranked 3rd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Cetaphil66.8%
  2. Nivea21.5%
  3. Olay6.4%
  4. Aveeno5.3%
  5. Dove<0.01%
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Which body wash brands compete with Olay?

Olay against body wash brands worldwide, by month

Share of Search by month for Cetaphil, Nivea, Olay, Aveeno. The figures are in the table below the chart.

View monthly share of search table
MonthCetaphilNiveaOlayAveenoDove
Oct 202568.6%18.1%6.6%6.6%0.01%
Nov 202569%19.4%5.8%5.8%<0.01%
Dec 202569.5%17.6%6.4%6.4%<0.01%
Jan 202669%19.4%5.8%5.8%<0.01%
Feb 202670.3%18.6%5.6%5.6%<0.01%
Mar 202669.7%17.5%6.4%6.4%<0.01%
Apr 202669.6%17.5%6.4%6.4%<0.01%
May 202669.1%19.3%5.8%5.8%<0.01%
Jun 202669%19.4%5.8%5.8%<0.01%
Jul 202664.4%25.4%5.1%5.1%<0.01%
Aug 202666.8%21.5%6.4%5.3%<0.01%
Sep 2026—————

  1. 1.Cetaphil

    66.8%

    Held 1st. 2.1M estimated branded searches, 0% vs prior month. Share +2.3 points.

  2. 2.Nivea

    21.5%

    Held 2nd. 673K estimated branded searches, -18.2% vs prior month. Share -3.9 points.

  3. 3.Olay

    6.4%

    Moved from 4th to 3rd. 201K estimated branded searches, +21.8% vs prior month. Share +1.3 points.

  4. 4.Aveeno

    5.3%

    Moved from 3rd to 4th. 165K estimated branded searches, 0% vs prior month. Share +0.2 points.

  5. 5.Dove

    <0.01%

    Held 5th. 260 estimated branded searches, +52.9% vs prior month. Share 0 points.

Compare search popularity between Olay and its closest rivals

How has branded search demand for Olay changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Olay worldwide held steady at 201K.
  • Across the 11 months ending August 2026, Olay’s estimated Share of Search among body wash brands worldwide peaked at 6.6% in October 2025 and was lowest at 5.1% in July 2026.
  • Across the 11 months ending August 2026, Olay rose from 4th to 3rd among body wash brands worldwide.

How did search popularity change for body wash brands worldwide in August 2026?

  1. In August 2026, Olay overtook Aveeno to rank 3rd among body wash brands worldwide, at 6.4%.

  2. In August 2026, Cetaphil gained estimated Share of Search among body wash brands worldwide, from 64.4% to 66.8%.

  3. In August 2026, Nivea lost estimated Share of Search among body wash brands worldwide, from 25.4% to 21.5%.

  4. Estimated monthly branded searches for Dove worldwide fell 18.8% over 11 measured months, from 320 to 260 in August 2026.

  5. Estimated monthly branded searches for Aveeno worldwide fell 17.9% over 11 measured months, from 201K to 165K in August 2026.

How is Olay measured?

Brandwave collects information about searches that people make online using Olay’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • olay

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How the Brand Demand Index is measured

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