Vitamin C serum brands:Which are most popular?
In September 2026, SkinCeuticals was the most searched vitamin C serum brand worldwide, accounting for 35% of all searches among the 12 brands we track. When we checked with ChatGPT and Google AI Overviews, SkinCeuticals, Timeless Skin Care and La Roche-Posay were mentioned most often, in three of the four answers. SkinCeuticals was recommended most often, coming first in three out of four responses.
SkinCeuticalsShare of searches 35%Mentioned in 3 of 4 AI answersPlace in AI recommendations 1st
Timeless Skin CareShare of searches 22.7%Mentioned in 3 of 4 AI answersPlace in AI recommendations 2nd
CeraVeShare of searches 6.8%Mentioned in 2 of 4 AI answersPlace in AI recommendations 4th
La Roche-PosayShare of searches 6.8%Mentioned in 3 of 4 AI answersPlace in AI recommendations 5th
The OrdinaryShare of searches 6.8%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
Follow vitamin C serum brands and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top vitamin C serum brands in ChatGPT and Google AI Overviews
In Brandwave's three ChatGPT questions and one Google AI Overview, SkinCeuticals, Timeless Skin Care and La Roche-Posay were mentioned most often, in three of the four answers. SkinCeuticals was recommended most often, coming first in three out of four answers. Timeless Skin Care was second, and Naturium was third. The Ordinary, which ranked fifth in searches, was not mentioned at all.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- SkinCeuticals3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Timeless Skin Care3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- La Roche-Posay3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- CeraVe2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Naturium2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Paula's Choice1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Sunday Riley1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers- The Ordinary0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Olay0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Drunk Elephant0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Maelove0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
TruSkin0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about vitamin C serum brands
4 answers
Asked ChatGPT
“Which vitamin C serum brand should I buy?”
Asked ChatGPT
“What are the best vitamin C serum brands?”
Asked ChatGPT
“What's the best vitamin C serum brand for dark spots?”
Searched Google, AI Overview
“vitamin c serum”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“best vitamin c serum”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 22, 2026.
Which vitamin C serum brands do people search for most?
This chart shows how often people search Google for each vitamin C serum brand by name. Each line represents a brand's share of searches for all 12 vitamin C serum brands we track, month by month, from English-language searches worldwide.
Share of searches by month for SkinCeuticals, Timeless Skin Care, CeraVe, La Roche-Posay, The Ordinary, Olay, Paula's Choice, Naturium, Drunk Elephant, Maelove. The figures are in the table below the chart.
View monthly share of searches table
| Month | SkinCeuticals | Timeless Skin Care | CeraVe | La Roche-Posay | The Ordinary | Olay | Paula's Choice | Naturium | Drunk Elephant | Maelove | Sunday Riley | TruSkin |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 35.9% | 16.6% | 7.4% | 9.1% | 7.4% | 6.1% | 5.5% | 5% | 2.2% | 1.8% | 1.2% | 1.8% |
| Nov 2025 | 41.1% | 16.5% | 6% | 7.4% | 7.4% | 4.9% | 5.5% | 4% | 2.2% | 2.7% | 1.2% | 1.2% |
| Dec 2025 | 34.6% | 23.9% | 4.8% | 8.8% | 7.1% | 4.8% | 5.4% | 3.9% | 2.1% | 2.1% | 1.4% | 1.1% |
| Jan 2026 | 32.6% | 21% | 7.7% | 7.7% | 7.7% | 5.1% | 5.7% | 5.1% | 1.9% | 2.8% | 1% | 1.5% |
| Feb 2026 | 37.1% | 18.2% | 8.1% | 8.1% | 8.1% | 4.4% | 5% | 4.4% | 2% | 2% | 0.88% | 1.6% |
| Mar 2026 | 35.1% | 22.7% | 6.8% | 8.3% | 6.8% | 4.5% | 5.4% | 3.7% | 2.5% | 2% | 0.89% | 1.3% |
| Apr 2026 | 34.6% | 22.4% | 8.2% | 8.2% | 6.7% | 4.5% | 5.3% | 3.7% | 2.4% | 2% | 0.73% | 1.3% |
| May 2026 | 37.5% | 19.8% | 7.3% | 7.3% | 7.3% | 4% | 5.6% | 4% | 3.2% | 2.2% | 0.79% | 1.2% |
| Jun 2026 | 38.3% | 21.6% | 5.3% | 6.5% | 6.5% | 4.3% | 5.2% | 3.5% | 3.5% | 3.5% | 0.68% | 1% |
| Jul 2026 | 38.7% | 21.9% | 5.3% | 6.5% | 6.5% | 4.4% | 5.2% | 4.4% | 2.9% | 2.4% | 0.69% | 1% |
| Aug 2026 | 38.6% | 21.8% | 5.3% | 6.5% | 6.5% | 5.3% | 5.2% | 3.6% | 2.9% | 2.4% | 0.86% | 1% |
| Sep 2026 | 35% | 22.7% | 6.8% | 6.8% | 6.8% | 5.5% | 5.4% | 3.7% | 3% | 2.5% | 0.9% | 0.9% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 35% | 93.6K | -12.6% | -3.5 points | |
| 2, held 2nd | 22.7% | 60.5K | 0% | +0.9 points | |
| 3, moved from 5th to 3rd | 6.8% | 18.1K | +22.3% | +1.4 pointsmoved from 5th to 3rd | |
| 4, moved from 3rd to 4th | 6.8% | 18.1K | 0% | +0.3 pointsmoved from 3rd to 4th | |
| 5, moved from 4th to 5th | 6.8% | 18.1K | 0% | +0.3 pointsmoved from 4th to 5th | |
| 6, held 6th | 5.5% | 14.8K | 0% | +0.2 points | |
| 7, held 7th | 5.4% | 14.5K | 0% | +0.2 points | |
| 8, held 8th | 3.7% | 9.9K | 0% | +0.1 points | |
| 9, held 9th | 3% | 8.1K | 0% | +0.1 points | |
| 10, held 10th | 2.5% | 6.6K | 0% | +0.1 points | |
| 11, moved from 12th to 11th | 0.9% | 2.4K | 0% | 0 pointsmoved from 12th to 11th | |
| 12, moved from 11th to 12th | 0.9% | 2.4K | -17.2% | -0.1 pointsmoved from 11th to 12th |
35%
Held 1st. 93.6K estimated branded searches, -12.6% vs prior month. Share -3.5 points.
22.7%
Held 2nd. 60.5K estimated branded searches, 0% vs prior month. Share +0.9 points.
3.
CeraVe6.8%
Moved from 5th to 3rd. 18.1K estimated branded searches, +22.3% vs prior month. Share +1.4 points.
6.8%
Moved from 3rd to 4th. 18.1K estimated branded searches, 0% vs prior month. Share +0.3 points.
6.8%
Moved from 4th to 5th. 18.1K estimated branded searches, 0% vs prior month. Share +0.3 points.
6.
Olay5.5%
Held 6th. 14.8K estimated branded searches, 0% vs prior month. Share +0.2 points.
5.4%
Held 7th. 14.5K estimated branded searches, 0% vs prior month. Share +0.2 points.
8.
Naturium3.7%
Held 8th. 9.9K estimated branded searches, 0% vs prior month. Share +0.1 points.
3%
Held 9th. 8.1K estimated branded searches, 0% vs prior month. Share +0.1 points.
10.
Maelove2.5%
Held 10th. 6.6K estimated branded searches, 0% vs prior month. Share +0.1 points.
11.
Sunday Riley0.9%
Moved from 12th to 11th. 2.4K estimated branded searches, 0% vs prior month. Share 0 points.
12.
TruSkin0.9%
Moved from 11th to 12th. 2.4K estimated branded searches, -17.2% vs prior month. Share -0.1 points.
Which brand is most popular in search among vitamin C serum brands worldwide?
12 brands
In September 2026, SkinCeuticals was the most searched among vitamin C serum brands worldwide, with an estimated 93.6K branded searches, 35% of all searches for the 12 we track. Timeless Skin Care is in 2nd place, 12.4 percentage points behind at 22.7%.
| Brand | Share of searches | Peak | Low | Rank |
|---|---|---|---|---|
| SkinCeuticals | 35.9% → 35% | 41.1%Nov 2025 | 32.6%Jan 2026 | 1st |
| Timeless Skin Care | 16.6% → 22.7% | 23.9%Dec 2025 | 16.5%Nov 2025 | 2nd |
| CeraVe | 7.4% → 6.8% | 8.2%Apr 2026 | 4.8%Dec 2025 | 4th → 3rd |
| La Roche-Posay | 9.1% → 6.8% | 9.1%Oct 2025 | 6.5%Jun 2026 | 3rd → 4th |
| The Ordinary | 7.4% → 6.8% | 8.1%Feb 2026 | 6.5%Jun 2026 | 5th |
| Olay | 6.1% → 5.5% | 6.1%Oct 2025 | 4%May 2026 | 6th |
| Paula's Choice | 5.5% → 5.4% | 5.7%Jan 2026 | 5%Feb 2026 | 7th |
| Naturium | 5% → 3.7% | 5.1%Jan 2026 | 3.5%Jun 2026 | 8th |
| Drunk Elephant | 2.2% → 3% | 3.5%Jun 2026 | 1.9%Jan 2026 | 9th |
| Maelove | 1.8% → 2.5% | 3.5%Jun 2026 | 1.8%Oct 2025 | 10th |
| Sunday Riley | 1.2% → 0.9% | 1.4%Dec 2025 | 0.68%Jun 2026 | 12th → 11th |
| TruSkin | 1.8% → 0.9% | 1.8%Oct 2025 | 0.9%Sep 2026 | 11th → 12th |
Each finding as a sentence
- Across the 12 months ending September 2026, SkinCeuticals’ share of searches among vitamin C serum brands worldwide decreased from 35.9% to 35%.
- Across the 12 months ending September 2026, Timeless Skin Care’s share of searches among vitamin C serum brands worldwide increased from 16.6% to 22.7%.
- Across the 12 months ending September 2026, CeraVe’s share of searches among vitamin C serum brands worldwide decreased from 7.4% to 6.8%.
- Across the 12 months ending September 2026, La Roche-Posay’s share of searches among vitamin C serum brands worldwide decreased from 9.1% to 6.8%.
- Across the 12 months ending September 2026, The Ordinary’s share of searches among vitamin C serum brands worldwide decreased from 7.4% to 6.8%.
- Across the 12 months ending September 2026, Olay’s share of searches among vitamin C serum brands worldwide decreased from 6.1% to 5.5%.
- Across the 12 months ending September 2026, Naturium’s share of searches among vitamin C serum brands worldwide decreased from 5% to 3.7%.
- Across the 12 months ending September 2026, Drunk Elephant’s share of searches among vitamin C serum brands worldwide increased from 2.2% to 3%.
- Across the 12 months ending September 2026, Maelove’s share of searches among vitamin C serum brands worldwide increased from 1.8% to 2.5%.
- Across the 12 months ending September 2026, TruSkin’s share of searches among vitamin C serum brands worldwide decreased from 1.8% to 0.9%.
- Across the 12 months ending September 2026, SkinCeuticals’ share of searches among vitamin C serum brands worldwide peaked at 41.1% in November 2025 and was lowest at 32.6% in January 2026.
- Across the 12 months ending September 2026, Timeless Skin Care’s share of searches among vitamin C serum brands worldwide peaked at 23.9% in December 2025 and was lowest at 16.5% in November 2025.
- Across the 12 months ending September 2026, CeraVe’s share of searches among vitamin C serum brands worldwide peaked at 8.2% in April 2026 and was lowest at 4.8% in December 2025.
- Across the 12 months ending September 2026, La Roche-Posay’s share of searches among vitamin C serum brands worldwide peaked at 9.1% in October 2025 and was lowest at 6.5% in June 2026.
- Across the 12 months ending September 2026, The Ordinary’s share of searches among vitamin C serum brands worldwide peaked at 8.1% in February 2026 and was lowest at 6.5% in June 2026.
- Across the 12 months ending September 2026, Olay’s share of searches among vitamin C serum brands worldwide peaked at 6.1% in October 2025 and was lowest at 4% in May 2026.
- Across the 12 months ending September 2026, Naturium’s share of searches among vitamin C serum brands worldwide peaked at 5.1% in January 2026 and was lowest at 3.5% in June 2026.
- Across the 12 months ending September 2026, Drunk Elephant’s share of searches among vitamin C serum brands worldwide peaked at 3.5% in June 2026 and was lowest at 1.9% in January 2026.
- Across the 12 months ending September 2026, Maelove’s share of searches among vitamin C serum brands worldwide peaked at 3.5% in June 2026 and was lowest at 1.8% in October 2025.
- Across the 12 months ending September 2026, CeraVe rose from 4th to 3rd among vitamin C serum brands worldwide.
- Across the 12 months ending September 2026, La Roche-Posay fell from 3rd to 4th among vitamin C serum brands worldwide.
- Across the 12 months ending September 2026, Sunday Riley rose from 12th to 11th among vitamin C serum brands worldwide.
- Across the 12 months ending September 2026, TruSkin fell from 11th to 12th among vitamin C serum brands worldwide.
- Across the 12 months ending September 2026, Paula's Choice held steady: its share of searches among vitamin C serum brands worldwide moved less than 0.5 percentage points.
How did search popularity change for vitamin C serum brands worldwide in September 2026?
8 changes
In September 2026, CeraVe overtook La Roche-Posay and The Ordinary to rank 3rd among vitamin C serum brands worldwide, with 6.8% of the searches.
In September 2026, Timeless Skin Care gained share of searches among vitamin C serum brands worldwide, from 21.8% to 22.7%.
In September 2026, SkinCeuticals lost share of searches among vitamin C serum brands worldwide, from 38.6% to 35%.
Olay’s share of searches among vitamin C serum brands worldwide has gained ground for 3 months in a row, from 4.3% to 5.5% in September 2026.
In September 2026, Sunday Riley rose from 12th to 11th among vitamin C serum brands worldwide.
In September 2026, TruSkin fell from 11th to 12th among vitamin C serum brands worldwide.
Estimated monthly branded searches for Drunk Elephant worldwide rose 50% over 12 measured months, from 5.4K to 8.1K in September 2026.
Estimated monthly branded searches for Maelove worldwide rose 50% over 12 measured months, from 4.4K to 6.6K in September 2026.
Compare popularity between leading brands
- SkinCeuticals vs Timeless Skin Care: compare popularity
- SkinCeuticals vs CeraVe: compare popularity
- SkinCeuticals vs La Roche-Posay: compare popularity
- SkinCeuticals vs The Ordinary: compare popularity
- Timeless Skin Care vs CeraVe: compare popularity
- Timeless Skin Care vs La Roche-Posay: compare popularity
- Timeless Skin Care vs The Ordinary: compare popularity
- CeraVe vs La Roche-Posay: compare popularity
- CeraVe vs The Ordinary: compare popularity
- La Roche-Posay vs The Ordinary: compare popularity
- Compare any of these brands
See your own brand in this picture
Brandwave tracks your branded demand next to your campaigns, spend and outcomes, so you can see what moved your numbers, not just that they moved.