The Ordinary vs Timeless Skin Care:Which is searched more?
In September 2026, Timeless Skin Care had more branded searches than The Ordinary among vitamin C serum brands worldwide. Timeless Skin Care had about 60,500 branded searches, while The Ordinary had 18,100. Timeless Skin Care made up 22.7% of all vitamin C serum brand searches we track, and The Ordinary accounted for 6.8%. These are worldwide searches for English-language branded terms.
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Is The Ordinary or Timeless Skin Care more popular in search?
Compare the brands people buy vitamin C face serums from. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Timeless Skin Care, The Ordinary. The figures are in the table below the chart.
View monthly share of searches table
| Month | SkinCeuticals | Timeless Skin Care | CeraVe | La Roche-Posay | The Ordinary | Olay | Paula's Choice | Naturium | Drunk Elephant | Maelove | Sunday Riley | TruSkin |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 35.9% | 16.6% | 7.4% | 9.1% | 7.4% | 6.1% | 5.5% | 5% | 2.2% | 1.8% | 1.2% | 1.8% |
| Nov 2025 | 41.1% | 16.5% | 6% | 7.4% | 7.4% | 4.9% | 5.5% | 4% | 2.2% | 2.7% | 1.2% | 1.2% |
| Dec 2025 | 34.6% | 23.9% | 4.8% | 8.8% | 7.1% | 4.8% | 5.4% | 3.9% | 2.1% | 2.1% | 1.4% | 1.1% |
| Jan 2026 | 32.6% | 21% | 7.7% | 7.7% | 7.7% | 5.1% | 5.7% | 5.1% | 1.9% | 2.8% | 1% | 1.5% |
| Feb 2026 | 37.1% | 18.2% | 8.1% | 8.1% | 8.1% | 4.4% | 5% | 4.4% | 2% | 2% | 0.88% | 1.6% |
| Mar 2026 | 35.1% | 22.7% | 6.8% | 8.3% | 6.8% | 4.5% | 5.4% | 3.7% | 2.5% | 2% | 0.89% | 1.3% |
| Apr 2026 | 34.6% | 22.4% | 8.2% | 8.2% | 6.7% | 4.5% | 5.3% | 3.7% | 2.4% | 2% | 0.73% | 1.3% |
| May 2026 | 37.5% | 19.8% | 7.3% | 7.3% | 7.3% | 4% | 5.6% | 4% | 3.2% | 2.2% | 0.79% | 1.2% |
| Jun 2026 | 38.3% | 21.6% | 5.3% | 6.5% | 6.5% | 4.3% | 5.2% | 3.5% | 3.5% | 3.5% | 0.68% | 1% |
| Jul 2026 | 38.7% | 21.9% | 5.3% | 6.5% | 6.5% | 4.4% | 5.2% | 4.4% | 2.9% | 2.4% | 0.69% | 1% |
| Aug 2026 | 38.6% | 21.8% | 5.3% | 6.5% | 6.5% | 5.3% | 5.2% | 3.6% | 2.9% | 2.4% | 0.86% | 1% |
| Sep 2026 | 35% | 22.7% | 6.8% | 6.8% | 6.8% | 5.5% | 5.4% | 3.7% | 3% | 2.5% | 0.9% | 0.9% |
How has the The Ordinary and Timeless Skin Care comparison changed over the last 12 months?
3 findings
- Timeless Skin Care was ahead of The Ordinary in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, The Ordinary’s share of searches among vitamin C serum brands worldwide moved from 7.4% to 6.8%, and its estimated monthly branded searches held steady at 18.1K.
- Across the 12 months ending September 2026, Timeless Skin Care’s share of searches among vitamin C serum brands worldwide moved from 16.6% to 22.7%, and its estimated monthly branded searches moved from 40.5K to 60.5K.
How did search popularity change for vitamin C serum brands worldwide in September 2026?
2 changes
In September 2026, CeraVe overtook La Roche-Posay and The Ordinary to rank 3rd among vitamin C serum brands worldwide, with 6.8% of the searches.
In September 2026, Timeless Skin Care gained share of searches among vitamin C serum brands worldwide, from 21.8% to 22.7%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using The Ordinary’s and Timeless Skin Care’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
The Ordinary
1 branded search term
- the ordinary vitamin c
Timeless Skin Care
1 branded search term
- timeless vitamin c
Other head-to-heads among vitamin C serum brands
SkinCeuticals vs Timeless Skin Care: compare search popularity- SkinCeuticals vs CeraVe: compare search popularity
SkinCeuticals vs La Roche-Posay: compare search popularity- SkinCeuticals vs The Ordinary: compare search popularity
- Timeless Skin Care vs CeraVe: compare search popularity
- Timeless Skin Care vs La Roche-Posay: compare search popularity
Put your own brand in this comparison
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