Brandwave

Olay vs Timeless Skin Care:Which is more popular?

In September 2026, Timeless Skin Care had more branded searches than Olay among vitamin C serum brands worldwide. Timeless Skin Care had about 60,500 branded searches, while Olay had 14,800. Timeless Skin Care made up 22.7% of all vitamin C serum brand searches we track, and Olay accounted for 5.5%. When we asked ChatGPT and Google AI Overviews about vitamin C serum brands, Timeless Skin Care appeared in three of the four answers and Olay in none.

Among vitamin C serum brands worldwide in September 2026

Who do people search for more?

Timeless Skin Care, about 4 searches for every 1 for Olay

Timeless Skin Care 60.5K searchesOlay 14.8K searches

Who does AI mention more?

Timeless Skin Care, mentioned in 3 of 4 answers, Olay in 0

Timeless Skin Care in 3 of 4Olay in 0 of 4

Who does AI recommend more?

Timeless Skin Care, the only one of the two named

Timeless Skin Care first in 3Olay never named

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Top vitamin C serum brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Timeless Skin Care was mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. Olay did not appear in any of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. SkinCeuticals1st
  2. Timeless Skin Care2nd
  3. Naturium3rd
  4. CeraVe4th
  5. La Roche-Posay5th
  6. Paula's Choice6th
  7. Sunday Riley7th
  8. The Ordinary–
  9. Olay–
  10. Drunk Elephant–
  11. +2 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • SkinCeuticals3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Timeless Skin Care3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • La Roche-Posay3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • CeraVe2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Naturium2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Paula's Choice1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Sunday Riley1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • The Ordinary0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Olay0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Drunk Elephant0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

+2 more

See every answer about vitamin C serum brands

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 22, 2026.

Is Olay or Timeless Skin Care more popular in search?

This chart shows how often people search Google for Olay and Timeless Skin Care by name. Each line represents a brand's share of searches for all 12 vitamin C serum brands we track, month by month, from English-language searches worldwide.

Olay and Timeless Skin Care among vitamin C serum brands worldwide, by month

Share of searches by month for Timeless Skin Care, Olay. The figures are in the table below the chart.

View monthly share of searches table
MonthSkinCeuticalsTimeless Skin CareCeraVeLa Roche-PosayThe OrdinaryOlayPaula's ChoiceNaturiumDrunk ElephantMaeloveSunday RileyTruSkin
Oct 202535.9%16.6%7.4%9.1%7.4%6.1%5.5%5%2.2%1.8%1.2%1.8%
Nov 202541.1%16.5%6%7.4%7.4%4.9%5.5%4%2.2%2.7%1.2%1.2%
Dec 202534.6%23.9%4.8%8.8%7.1%4.8%5.4%3.9%2.1%2.1%1.4%1.1%
Jan 202632.6%21%7.7%7.7%7.7%5.1%5.7%5.1%1.9%2.8%1%1.5%
Feb 202637.1%18.2%8.1%8.1%8.1%4.4%5%4.4%2%2%0.88%1.6%
Mar 202635.1%22.7%6.8%8.3%6.8%4.5%5.4%3.7%2.5%2%0.89%1.3%
Apr 202634.6%22.4%8.2%8.2%6.7%4.5%5.3%3.7%2.4%2%0.73%1.3%
May 202637.5%19.8%7.3%7.3%7.3%4%5.6%4%3.2%2.2%0.79%1.2%
Jun 202638.3%21.6%5.3%6.5%6.5%4.3%5.2%3.5%3.5%3.5%0.68%1%
Jul 202638.7%21.9%5.3%6.5%6.5%4.4%5.2%4.4%2.9%2.4%0.69%1%
Aug 202638.6%21.8%5.3%6.5%6.5%5.3%5.2%3.6%2.9%2.4%0.86%1%
Sep 202635%22.7%6.8%6.8%6.8%5.5%5.4%3.7%3%2.5%0.9%0.9%

How has the Olay and Timeless Skin Care comparison changed over the last 12 months?

3 findings

How did search popularity change for vitamin C serum brands worldwide in September 2026?

2 changes

  1. In September 2026, Timeless Skin Care gained share of searches among vitamin C serum brands worldwide, from 21.8% to 22.7%.

  2. Olay’s share of searches among vitamin C serum brands worldwide has gained ground for 3 months in a row, from 4.3% to 5.5% in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Olay’s and Timeless Skin Care’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Olay

1 branded search term

  • olay vitamin c

Timeless Skin Care

1 branded search term

  • timeless vitamin c

How the Brand Demand Index is measured

Other head-to-heads among vitamin C serum brands

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