Brandwave

How popular isLa Roche-Posay?

In September 2026, people searched for La Roche-Posay by name about 1.9 million times worldwide, about the same as the previous year. These searches made up 6.8% of all global vitamin C serum brand searches, placing La Roche-Posay fourth out of 12 brands. When we asked both ChatGPT and Google AI Overviews about vitamin C serum brands, La Roche-Posay appeared in three of the four answers and was the fifth most recommended of the 12.

Search and AI answers in September 2026

La Roche-Posay is the fourth most searched of 12 competitors and the fifth most recommended in AI answers.

  1. SkinCeuticalsShare of searches 35%Mentioned in 3 of 4 AI answersPlace in AI recommendations 1st
  2. Timeless Skin CareShare of searches 22.7%Mentioned in 3 of 4 AI answersPlace in AI recommendations 2nd
  3. CeraVeShare of searches 6.8%Mentioned in 2 of 4 AI answersPlace in AI recommendations 4th
  4. La Roche-PosayShare of searches 6.8%Mentioned in 3 of 4 AI answersPlace in AI recommendations 5th
  5. The OrdinaryShare of searches 6.8%Mentioned in 0 of 4 AI answersPlace in AI recommendations –

+7 more

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Top vitamin C serum brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, La Roche-Posay was mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. La Roche-Posay is the fifth most recommended of the 12.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. SkinCeuticals1st
  2. Timeless Skin Care2nd
  3. Naturium3rd
  4. CeraVe4th
  5. La Roche-Posay5th
  6. Paula's Choice6th
  7. Sunday Riley7th
  8. The Ordinary–
  9. Olay–
  10. Drunk Elephant–
  11. +2 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • SkinCeuticals3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Timeless Skin Care3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • La Roche-Posay3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • CeraVe2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Naturium2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Paula's Choice1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Sunday Riley1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • The Ordinary0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Olay0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Drunk Elephant0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

+2 more

See every answer about vitamin C serum brands

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 22, 2026.

Which vitamin C serum brands compete with La Roche-Posay?

La Roche-Posay against vitamin C serum brands worldwide, by month

Share of searches by month for SkinCeuticals, Timeless Skin Care, CeraVe, La Roche-Posay, The Ordinary, Olay, Paula's Choice, Naturium, Drunk Elephant, Maelove. The figures are in the table below the chart.

View monthly share of searches table
MonthSkinCeuticalsTimeless Skin CareCeraVeLa Roche-PosayThe OrdinaryOlayPaula's ChoiceNaturiumDrunk ElephantMaeloveSunday RileyTruSkin
Oct 202535.9%16.6%7.4%9.1%7.4%6.1%5.5%5%2.2%1.8%1.2%1.8%
Nov 202541.1%16.5%6%7.4%7.4%4.9%5.5%4%2.2%2.7%1.2%1.2%
Dec 202534.6%23.9%4.8%8.8%7.1%4.8%5.4%3.9%2.1%2.1%1.4%1.1%
Jan 202632.6%21%7.7%7.7%7.7%5.1%5.7%5.1%1.9%2.8%1%1.5%
Feb 202637.1%18.2%8.1%8.1%8.1%4.4%5%4.4%2%2%0.88%1.6%
Mar 202635.1%22.7%6.8%8.3%6.8%4.5%5.4%3.7%2.5%2%0.89%1.3%
Apr 202634.6%22.4%8.2%8.2%6.7%4.5%5.3%3.7%2.4%2%0.73%1.3%
May 202637.5%19.8%7.3%7.3%7.3%4%5.6%4%3.2%2.2%0.79%1.2%
Jun 202638.3%21.6%5.3%6.5%6.5%4.3%5.2%3.5%3.5%3.5%0.68%1%
Jul 202638.7%21.9%5.3%6.5%6.5%4.4%5.2%4.4%2.9%2.4%0.69%1%
Aug 202638.6%21.8%5.3%6.5%6.5%5.3%5.2%3.6%2.9%2.4%0.86%1%
Sep 202635%22.7%6.8%6.8%6.8%5.5%5.4%3.7%3%2.5%0.9%0.9%

  1. 1.SkinCeuticals

    35%

    Held 1st. 93.6K estimated branded searches, -12.6% vs prior month. Share -3.5 points.

  2. 2.Timeless Skin Care

    22.7%

    Held 2nd. 60.5K estimated branded searches, 0% vs prior month. Share +0.9 points.

  3. 3.CeraVe

    6.8%

    Moved from 5th to 3rd. 18.1K estimated branded searches, +22.3% vs prior month. Share +1.4 points.

  4. 4.La Roche-Posay

    6.8%

    Moved from 3rd to 4th. 18.1K estimated branded searches, 0% vs prior month. Share +0.3 points.

  5. 5.The Ordinary

    6.8%

    Moved from 4th to 5th. 18.1K estimated branded searches, 0% vs prior month. Share +0.3 points.

  6. 6.Olay

    5.5%

    Held 6th. 14.8K estimated branded searches, 0% vs prior month. Share +0.2 points.

  7. 7.Paula's Choice

    5.4%

    Held 7th. 14.5K estimated branded searches, 0% vs prior month. Share +0.2 points.

  8. 8.Naturium

    3.7%

    Held 8th. 9.9K estimated branded searches, 0% vs prior month. Share +0.1 points.

  9. 9.Drunk Elephant

    3%

    Held 9th. 8.1K estimated branded searches, 0% vs prior month. Share +0.1 points.

  10. 10.Maelove

    2.5%

    Held 10th. 6.6K estimated branded searches, 0% vs prior month. Share +0.1 points.

  11. 11.Sunday Riley

    0.9%

    Moved from 12th to 11th. 2.4K estimated branded searches, 0% vs prior month. Share 0 points.

  12. 12.TruSkin

    0.9%

    Moved from 11th to 12th. 2.4K estimated branded searches, -17.2% vs prior month. Share -0.1 points.

Compare popularity between La Roche-Posay and its closest rivals

Every comparison with La Roche-Posay

70 comparisons

How has branded search demand for La Roche-Posay changed worldwide over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for La Roche-Posay worldwide held steady at 1.9M.
  • Across the 12 months ending September 2026, La Roche-Posay’s share of searches among vitamin C serum brands worldwide decreased from 9.1% to 6.8%.
  • Across the 12 months ending September 2026, La Roche-Posay’s share of searches among vitamin C serum brands worldwide peaked at 9.1% in October 2025 and was lowest at 6.5% in June 2026.
  • Across the 12 months ending September 2026, La Roche-Posay fell from 3rd to 4th among vitamin C serum brands worldwide.

How did search popularity change for vitamin C serum brands worldwide in September 2026?

6 changes

  1. In September 2026, CeraVe overtook La Roche-Posay and The Ordinary to rank 3rd among vitamin C serum brands worldwide, with 6.8% of the searches.

  2. In September 2026, Timeless Skin Care gained share of searches among vitamin C serum brands worldwide, from 21.8% to 22.7%.

  3. In September 2026, SkinCeuticals lost share of searches among vitamin C serum brands worldwide, from 38.6% to 35%.

  4. Olay’s share of searches among vitamin C serum brands worldwide has gained ground for 3 months in a row, from 4.3% to 5.5% in September 2026.

  5. In September 2026, Sunday Riley rose from 12th to 11th among vitamin C serum brands worldwide.

  6. In September 2026, TruSkin fell from 11th to 12th among vitamin C serum brands worldwide.

How are La Roche-Posay’s branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using La Roche-Posay’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • la roche posay
  • la roche posay lip balm
  • la roche posay men
  • la roche posay vitamin c

Do you work for La Roche-Posay? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does La Roche-Posay compete?

La Roche-Posay is ranked in 23 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Skincare brands3rd of 2213.2%Show ranking
Face cleanser brands1st of 1516.8%Show ranking
Moisturizer brands1st of 1120.4%Show ranking
Body care brands1st of 925.7%Show ranking
Cleansers1st of 627.3%Show ranking
Eye creams1st of 627.6%Show ranking
Eye makeup remover brands1st of 729.2%Show ranking
SPF brands1st of 1029.9%Show ranking
Face wash brands1st of 630.3%Show ranking
Pharmacy skincare brands1st of 534.9%Show ranking
Acne treatments1st of 635.5%Show ranking
Sensitive skin brands1st of 636.6%Show ranking
Face moisturizer brands1st of 537.6%Show ranking
Sunscreen brands1st of 1342.3%Show ranking
Retinol serums1st of 642.9%Show ranking
Micellar water brands1st of 443.7%Show ranking
Sun cream brands1st of 846.2%Show ranking
Toners1st of 649%Show ranking
Baby sunscreen1st of 652.5%Show ranking
Men's grooming brands6th of 90.03%Show ranking
Face sunscreen brands1st of 660.4%Show ranking
Lip care brands8th of 90.67%Show ranking
Vitamin C serum brands4th of 126.8%Shown above
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