Brandwave

How popular isLa Roche-Posay in search?

In September 2026, there were an estimated 1.8M branded searches for La Roche-Posay worldwide which held steady over the last 12 months. La Roche-Posay holds 17.1% estimated Share of Search among face cleanser brands worldwide and is ranked 1st of 14 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. La Roche-Posay17.1%
  2. CeraVe14%
  3. The Ordinary11.4%
  4. Cetaphil9.3%
  5. Neutrogena8.7%
  6. Garnier7%
  7. Beauty of Joseon6.3%
  8. Eucerin6.3%
  9. Bioderma5.1%
  10. Kiehl's5.1%
  11. +4 more
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Which face cleanser brands compete with La Roche-Posay?

La Roche-Posay against face cleanser brands worldwide, by month

Share of Search by month for La Roche-Posay, CeraVe, The Ordinary, Cetaphil, Neutrogena, Garnier, Beauty of Joseon, Eucerin, Bioderma, Kiehl's, Medik8, COSRX. The figures are in the table below the chart.

View monthly share of search table
MonthLa Roche-PosayCeraVeThe OrdinaryCetaphilNeutrogenaGarnierBeauty of JoseonEucerinBiodermaKiehl'sMedik8COSRXSKIN1004Aveeno
Oct 202516.7%16.7%9.1%9.1%9.4%7.3%5%6.2%5%6.2%2.8%2.8%1.8%1.8%
Nov 202516.4%13.4%13.4%8.9%7.4%5.1%6%6%4.9%8.9%3.3%2.7%2.2%1.5%
Dec 202518.9%15.4%10.3%8.4%9.1%5.5%5.7%5.7%4.6%6.9%2.5%3.1%2.1%1.7%
Jan 202618.3%14.9%9.9%9.9%8.8%5.3%6.7%5.5%5.5%5.5%3%3%2%1.6%
Feb 202620.1%16.4%9%9%9.3%5.8%6%6%4.9%4.9%2.7%2.7%1.8%1.5%
Mar 202620.8%13.9%9.3%9.3%8.9%6.1%6.3%6.3%5.1%5.1%2.8%2.8%1.9%1.5%
Apr 202620.6%13.8%11.3%9.2%8.7%6%6.2%6.2%5.1%4.1%2.8%2.8%1.9%1.5%
May 202621.6%14.4%9.6%7.9%9.1%6.3%6.5%6.5%5.3%4.3%2.4%2.9%1.9%1.3%
Jun 202619.1%15.6%10.4%8.5%8.4%7.2%7%5.7%4.7%4.7%2.6%2.6%2.1%1.4%
Jul 202619.5%15.9%10.6%8.7%8.4%7.4%5.9%5.9%4.8%3.9%3.2%2.6%1.8%1.4%
Aug 202618.9%15.5%10.3%8.4%9.9%7.2%5.7%5.7%4.6%4.6%3.1%2.5%2.1%1.4%
Sep 202617.1%14%11.4%9.3%8.7%7%6.3%6.3%5.1%5.1%3.4%2.8%1.9%1.5%

  1. 1.La Roche-Posay

    17.1%

    Held 1st. 1.8M estimated branded searches, -18.3% vs prior month. Share -1.8 points.

  2. 2.CeraVe

    14%

    Held 2nd. 1.5M estimated branded searches, -18% vs prior month. Share -1.5 points.

  3. 3.The Ordinary

    11.4%

    Held 3rd. 1.2M estimated branded searches, 0% vs prior month. Share +1.1 points.

  4. 4.Cetaphil

    9.3%

    Moved from 5th to 4th. 1M estimated branded searches, 0% vs prior month. Share +0.9 points.

  5. 5.Neutrogena

    8.7%

    Moved from 4th to 5th. 935K estimated branded searches, -20.4% vs prior month. Share -1.2 points.

  6. 6.Garnier

    7%

    Held 6th. 751K estimated branded searches, -11.8% vs prior month. Share -0.2 points.

  7. 7.Beauty of Joseon

    6.3%

    Held 7th. 673K estimated branded searches, 0% vs prior month. Share +0.6 points.

  8. 8.Eucerin

    6.3%

    Held 8th. 673K estimated branded searches, 0% vs prior month. Share +0.6 points.

  9. 9.Bioderma

    5.1%

    Held 9th. 550K estimated branded searches, 0% vs prior month. Share +0.5 points.

  10. 10.Kiehl's

    5.1%

    Held 10th. 550K estimated branded searches, 0% vs prior month. Share +0.5 points.

  11. 11.Medik8

    3.4%

    Held 11th. 368K estimated branded searches, 0% vs prior month. Share +0.3 points.

  12. 12.COSRX

    2.8%

    Held 12th. 301K estimated branded searches, 0% vs prior month. Share +0.3 points.

  13. 13.SKIN1004

    1.9%

    Held 13th. 201K estimated branded searches, -18.3% vs prior month. Share -0.2 points.

  14. 14.Aveeno

    1.5%

    Held 14th. 165K estimated branded searches, 0% vs prior month. Share +0.1 points.

Compare search popularity between La Roche-Posay and its closest rivals

Every comparison with La Roche-Posay

How has branded search demand for La Roche-Posay changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for La Roche-Posay worldwide held steady at 1.8M.
  • Across the 12 months ending September 2026, La Roche-Posay’s estimated Share of Search among face cleanser brands worldwide peaked at 21.6% in May 2026 and was lowest at 16.4% in November 2025.
  • Across the 12 months ending September 2026, La Roche-Posay rose from 2nd to 1st among face cleanser brands worldwide.

How did search popularity change for face cleanser brands worldwide in September 2026?

  1. In September 2026, Cetaphil overtook Neutrogena to rank 4th among face cleanser brands worldwide, with 9.3% estimated Share of Search.

  2. In September 2026, The Ordinary gained estimated Share of Search among face cleanser brands worldwide, from 10.3% to 11.4%.

  3. In September 2026, Beauty of Joseon gained estimated Share of Search among face cleanser brands worldwide, from 5.7% to 6.3%.

  4. In September 2026, Eucerin gained estimated Share of Search among face cleanser brands worldwide, from 5.7% to 6.3%.

  5. In September 2026, La Roche-Posay lost estimated Share of Search among face cleanser brands worldwide, from 18.9% to 17.1%.

  6. In September 2026, CeraVe lost estimated Share of Search among face cleanser brands worldwide, from 15.5% to 14%.

Where does La Roche-Posay compete?

La Roche-Posay is ranked in 18 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Skincare brands1st of 2016.2%Show ranking
Face cleanser brands1st of 1417.1%Shown above
Cleansers1st of 627.3%Show ranking
Eye creams1st of 627.6%Show ranking
Moisturiser brands1st of 528.7%Show ranking
Eye makeup remover brands1st of 729.2%Show ranking
Face wash brands1st of 531.3%Show ranking
Pharmacy skincare brands1st of 534.9%Show ranking
Acne treatments1st of 635.5%Show ranking
SPF brands1st of 636.2%Show ranking
Sensitive skin brands1st of 538.1%Show ranking
Retinol serums1st of 642.9%Show ranking
Sunscreen brands1st of 1143.2%Show ranking
Micellar water brands1st of 443.7%Show ranking
Sun cream brands1st of 548.6%Show ranking
Toners1st of 649%Show ranking
Baby sunscreen1st of 652.5%Show ranking
Face sunscreen brands1st of 561.7%Show ranking

How is La Roche-Posay measured?

Brandwave collects information about searches that people make online using La Roche-Posay’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • la roche posay

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