Brandwave

Differin vs La Roche-Posay:Which is more popular by branded search?

In August 2026, La Roche-Posay had more branded searches than Differin among acne treatments worldwide. La Roche-Posay was estimated to have 2.2M branded searches compared to Differin’s 201K, and held a 41% Share of Search versus Differin’s 3.7%. These are worldwide searches for English-language branded terms.

Share of Search among acne treatments worldwide in August 2026Which is more popular in search, Differin or La Roche-Posay?
Differin3.7%201K searches
vs
La Roche-Posay41%2.2M searches

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Which is more popular in search, Differin or La Roche-Posay?

Compare the acne treatments people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Differin and La Roche-Posay among acne treatments worldwide, by month

Share of Search by month for La Roche-Posay, Differin. The figures are in the table below the chart.

View monthly share of search table
MonthCeraVeLa Roche-PosayPaula's ChoiceDifferinThe OrdinaryProactiv
Oct 202544.9%35.9%10.8%3.9%4.4%—
Nov 202541.2%39%11.4%3.5%5%—
Dec 202542.5%40.1%9.9%3%4.6%—
Jan 202641.9%39.5%9.7%4.3%4.6%—
Feb 202641.6%40.8%9.7%3.7%4.2%—
Mar 202638.1%44.5%8.9%4%4.5%—
Apr 202638.2%44.5%9%4%4.4%—
May 202638.1%45.3%8.8%4.1%3.8%—
Jun 202641.7%41.7%8.1%4.6%3.9%—
Jul 202641.3%41.2%8.1%5.5%3.8%—
Aug 202642%41%9.7%3.7%3.6%—
Sep 2026——————

How has the Differin and La Roche-Posay comparison changed over the last 12 months?

  • La Roche-Posay was ahead of Differin in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, Differin’s estimated Share of Search among acne treatments worldwide moved from 3.9% to 3.7%, and its estimated monthly branded searches held steady at 201K.
  • Across the 11 months ending August 2026, La Roche-Posay’s estimated Share of Search among acne treatments worldwide moved from 35.9% to 41%, and its estimated monthly branded searches moved from 1.8M to 2.2M.

How did search popularity change for acne treatments worldwide in August 2026?

  1. In August 2026, Differin lost estimated Share of Search among acne treatments worldwide, from 5.5% to 3.7%.

  2. La Roche-Posay’s estimated Share of Search among acne treatments worldwide has lost ground for 3 months in a row, from 45.3% to 41% in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Differin’s and La Roche-Posay’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Differin

1 branded search term

  • differin gel

La Roche-Posay

1 branded search term

  • la roche posay

How the Brand Demand Index is measured

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