Brandwave

How popular isLa Roche-Posay in search?

In August 2026, there were an estimated 2.2M branded searches for La Roche-Posay worldwide which is up 22.4% over the last 11 months. La Roche-Posay holds 41% estimated Share of Search among acne treatments worldwide and is ranked 2nd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. CeraVe42%
  2. La Roche-Posay41%
  3. Paula's Choice9.7%
  4. Differin3.7%
  5. The Ordinary3.6%
  6. Proactiv—
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Which acne treatments compete with La Roche-Posay?

La Roche-Posay against acne treatments worldwide, by month

Share of Search by month for CeraVe, La Roche-Posay, Paula's Choice, Differin, The Ordinary. The figures are in the table below the chart.

View monthly share of search table
MonthCeraVeLa Roche-PosayPaula's ChoiceDifferinThe OrdinaryProactiv
Oct 202544.9%35.9%10.8%3.9%4.4%—
Nov 202541.2%39%11.4%3.5%5%—
Dec 202542.5%40.1%9.9%3%4.6%—
Jan 202641.9%39.5%9.7%4.3%4.6%—
Feb 202641.6%40.8%9.7%3.7%4.2%—
Mar 202638.1%44.5%8.9%4%4.5%—
Apr 202638.2%44.5%9%4%4.4%—
May 202638.1%45.3%8.8%4.1%3.8%—
Jun 202641.7%41.7%8.1%4.6%3.9%—
Jul 202641.3%41.2%8.1%5.5%3.8%—
Aug 202642%41%9.7%3.7%3.6%—
Sep 2026——————
  1. 1.CeraVe

    42%

    Held 1st. 2.3M estimated branded searches, +2.1% vs prior month. Share +0.6 points.

  2. Held 2nd. 2.2M estimated branded searches, 0% vs prior month. Share -0.2 points.

  3. Held 3rd. 532K estimated branded searches, +20.6% vs prior month. Share +1.6 points.

  4. 4.Differin

    3.7%

    Held 4th. 201K estimated branded searches, -33.2% vs prior month. Share -1.9 points.

  5. Held 5th. 199K estimated branded searches, -2.9% vs prior month. Share -0.1 points.

  6. —.Proactiv

    —

    Not measured this month. — estimated branded searches, — vs prior month. Share —.

Compare search popularity between La Roche-Posay and its closest rivals

How has branded search demand for La Roche-Posay changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for La Roche-Posay worldwide rose from 1.8M to 2.2M.
  • Across the 11 months ending August 2026, La Roche-Posay’s estimated Share of Search among acne treatments worldwide increased from 35.9% to 41%.
  • Across the 11 months ending August 2026, La Roche-Posay’s estimated Share of Search among acne treatments worldwide peaked at 45.3% in May 2026 and was lowest at 35.9% in October 2025.

How did search popularity change for acne treatments worldwide in August 2026?

  1. In August 2026, Paula's Choice gained estimated Share of Search among acne treatments worldwide, from 8.1% to 9.7%.

  2. In August 2026, CeraVe gained estimated Share of Search among acne treatments worldwide, from 41.3% to 42%.

  3. In August 2026, Differin lost estimated Share of Search among acne treatments worldwide, from 5.5% to 3.7%.

  4. La Roche-Posay’s estimated Share of Search among acne treatments worldwide has lost ground for 3 months in a row, from 45.3% to 41% in August 2026.

  5. Estimated monthly branded searches for The Ordinary worldwide fell 11.6% over 11 measured months, from 225K to 199K in August 2026.

Where does La Roche-Posay compete?

La Roche-Posay is ranked in eight competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Moisturiser brands2nd of 528.1%Show ranking
Cleansers2nd of 628.5%Show ranking
Face wash brands2nd of 530.7%Show ranking
Eye creams2nd of 633%Show ranking
Acne treatments2nd of 641%Shown above
Retinol serums1st of 658.9%Show ranking
Baby sunscreen1st of 665.4%Show ranking
Toners1st of 674.5%Show ranking

How is La Roche-Posay measured?

Brandwave collects information about searches that people make online using La Roche-Posay’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • la roche posay

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How the Brand Demand Index is measured

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