Brandwave

How popular isLa Roche-Posay?

In October 2026, people searched for La Roche-Posay by name about 3.8 million times worldwide, a 6.7% increase from the previous year. These searches made up 1% of all global body lotion searches, placing La Roche-Posay tenth out of 11 brands. When we asked both ChatGPT and Google AI Overviews about body lotion, La Roche-Posay appeared in three of the five answers and was the third most recommended of the 11.

Search and AI answers in October 2026

La Roche-Posay is the tenth most searched of 11 competitors and the third most recommended in the AI answers we collected.

  1. VaselineShare of searches 30.2%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th
  2. NiveaShare of searches 26.8%Mentioned in 1 of 5 AI answersPlace in AI recommendations 4th
  3. E45Share of searches 8.3%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  4. JergensShare of searches 7.2%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. La Roche-PosayShare of searches 1%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd

+6 more

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Top body lotion in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, La Roche-Posay was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. La Roche-Posay is the third most recommended of the 11.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. CeraVe1st
  2. Aveeno2nd
  3. La Roche-Posay3rd
  4. Nivea4th
  5. Vaseline5th
  6. E45–
  7. Jergens–
  8. Palmer's–
  9. Cetaphil–
  10. Sol de Janeiro–
  11. +1 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Aveeno4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • CeraVe4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • La Roche-Posay3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Vaseline1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Nivea1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Cetaphil1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • E450 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Jergens0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Palmer's0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Sol de Janeiro0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+1 more

See every answer about body lotion

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

How often do people search for La Roche-Posay compared with other body lotion worldwide?

La Roche-Posay against body lotion worldwide, by month

Share of searches by month for Vaseline, Nivea, E45, Jergens, Palmer's, Cetaphil, Aveeno, CeraVe, La Roche-Posay. The figures are in the table below the chart.

View monthly share of searches table
MonthVaselineNiveaE45JergensPalmer'sCetaphilAveenoCeraVeSol de JaneiroLa Roche-PosayNaturium
Nov 202535.4%28%5.9%6%6.3%5.4%4.1%4.9%2%0.86%1.2%
Dec 202529.6%27.1%5.7%6.9%7.5%5.8%5.7%6.8%2.7%1%1.3%
Jan 202625.9%23.1%8.1%7.9%8.9%6.4%6.5%8.5%1.9%1.2%1.7%
Feb 202625.2%22.5%8%8.4%10.2%6.2%6.4%8.3%1.9%1.4%1.6%
Mar 202623.5%21%11.1%8.6%9.8%6.1%7.2%8.2%1.7%1.2%1.6%
Apr 202624.6%22.1%9.3%8.2%10%6%6.2%8.2%1.8%1.5%1.9%
May 202622.3%19.8%9.6%8.4%10.3%6.2%6.4%8.4%5%1.5%2.1%
Jun 202621.7%18.3%8.5%8.2%10%7.1%6.2%7.4%8.7%1.3%2.5%
Jul 202622.7%19.1%10.9%8.6%10.5%7.5%6.5%7.7%2.4%1.4%2.7%
Aug 202624.4%21.9%9.2%8.2%10.3%7.1%6.5%7.3%2.1%1.3%1.7%
Sep 202624.3%21.7%9.4%9.8%9.9%7.3%6.1%7.2%1.7%1.3%1.4%
Oct 202630.2%26.8%8.3%7.2%6.7%6.2%5.8%5.6%1.2%1%1%

  1. 1.Vaseline

    30.2%

    Held 1st. 510K estimated branded searches, +95.1% vs prior month. Share +5.9 points.

  2. 2.Nivea

    26.8%

    Held 2nd. 453K estimated branded searches, +93.2% vs prior month. Share +5 points.

  3. 3.E45

    8.3%

    Moved from 5th to 3rd. 140K estimated branded searches, +38.6% vs prior month. Share -1.1 points.

  4. 4.Jergens

    7.2%

    Held 4th. 122K estimated branded searches, +15.6% vs prior month. Share -2.6 points.

  5. 5.Palmer's

    6.7%

    Moved from 3rd to 5th. 113K estimated branded searches, +5.5% vs prior month. Share -3.2 points.

  6. 6.Cetaphil

    6.2%

    Held 6th. 105K estimated branded searches, +33.9% vs prior month. Share -1.1 points.

  7. 7.Aveeno

    5.8%

    Moved from 8th to 7th. 98K estimated branded searches, +49% vs prior month. Share -0.3 points.

  8. 8.CeraVe

    5.6%

    Moved from 7th to 8th. 95K estimated branded searches, +22.3% vs prior month. Share -1.6 points.

  9. 9.Sol de Janeiro

    1.2%

    Held 9th. 21K estimated branded searches, +18% vs prior month. Share -0.4 points.

  10. 10.La Roche-Posay

    1%

    Moved from 11th to 10th. 17.5K estimated branded searches, +23.2% vs prior month. Share -0.3 points.

  11. 11.Naturium

    1%

    Moved from 10th to 11th. 17.2K estimated branded searches, +15.4% vs prior month. Share -0.4 points.

La Roche-Posay, Vaseline and 6 other brands sell other things too, so only their searches that name this product count here, like “la roche posay lotion”.

Compare popularity between La Roche-Posay and its closest rivals

Every comparison with La Roche-Posay

68 comparisons

How has branded search demand for La Roche-Posay changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending October 2026, estimated monthly branded searches for La Roche-Posay worldwide rose from 3.5M to 3.8M.
  • Across the 12 months ending October 2026, La Roche-Posay rose from 11th to 10th among body lotion worldwide.

How did search popularity change for body lotion worldwide in October 2026?

6 changes

  1. In October 2026, Vaseline gained share of searches among body lotion worldwide, from 24.3% to 30.2%.

  2. In October 2026, Nivea gained share of searches among body lotion worldwide, from 21.7% to 26.8%.

  3. In October 2026, Palmer's lost share of searches among body lotion worldwide, from 9.9% to 6.7%.

  4. In October 2026, Jergens lost share of searches among body lotion worldwide, from 9.8% to 7.2%.

  5. In October 2026, CeraVe lost share of searches among body lotion worldwide, from 7.2% to 5.6%.

  6. In October 2026, E45 lost share of searches among body lotion worldwide, from 9.4% to 8.3%.

How are La Roche-Posay’s branded searches counted?

31 search terms

Brandwave collects information about searches that people make online using La Roche-Posay’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • effaclar
  • effaclar duo
  • la roche posay
  • la roche posay body cream
  • la roche posay body lotion
  • la roche posay cleanser
  • la roche posay effaclar
  • la roche posay eye cream
  • la roche posay eye makeup remover
  • la roche posay face cleanser
  • la roche posay face cream
  • la roche posay face moisturizer
  • la roche posay face wash
  • la roche posay facial cleanser
  • la roche posay foaming cleanser
  • la roche posay lip balm
  • la roche posay lotion
  • la roche posay men
  • la roche posay micellar water
  • la roche posay moisturiser
  • la roche posay moisturizer
  • la roche posay retinol
  • la roche posay retinol serum
  • la roche posay sensitive skin
  • la roche posay spf
  • la roche posay sun cream
  • la roche posay sunblock
  • la roche posay sunscreen
  • la roche posay toner
  • la roche posay vitamin c
  • la roche posay vitamin c serum

Do you work for La Roche-Posay? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does La Roche-Posay compete?

La Roche-Posay is ranked by how often people search for it in 15 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Skincare brands2nd of 2214.4%Show ranking
Pharmacy skincare brands1st of 537.7%Show ranking
Face cleanser brands5th of 166.4%Show ranking
Sunscreen brands2nd of 2019.5%Show ranking
Moisturizer brands3rd of 1111.9%Show ranking
Body lotion10th of 111%Shown above
Lip care brands8th of 90.91%Show ranking
Acne treatments2nd of 635.1%Show ranking
Vitamin C serum brands6th of 125.3%Show ranking
Face toner brands10th of 134.2%Show ranking
Micellar water brands4th of 42.7%Show ranking
Retinol serums4th of 612%Show ranking
Eye creams4th of 513.5%Show ranking
Eye makeup remover brands6th of 87.1%Show ranking
Sensitive skin brands5th of 613%Show ranking
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