How popular isCetaphil in search?
In August 2026, there were an estimated 2.1M branded searches for Cetaphil worldwide which held steady over the last 11 months. Cetaphil holds 52% estimated Share of Search among body lotion worldwide and is ranked 1st of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which body lotion compete with Cetaphil?
Share of Search by month for Cetaphil, Vaseline, Nivea, Aveeno. The figures are in the table below the chart.
View monthly share of search table
| Month | Cetaphil | Vaseline | Nivea | Aveeno | E45 | Jergens |
|---|---|---|---|---|---|---|
| Oct 2025 | 53.1% | 25.5% | 14% | 5.1% | 1% | 1.3% |
| Nov 2025 | 52.2% | 26.6% | 14.7% | 4.4% | 1.1% | 1.1% |
| Dec 2025 | 51.3% | 28.8% | 13% | 4.7% | 0.96% | 1.2% |
| Jan 2026 | 52.2% | 26.6% | 14.7% | 4.4% | 1.1% | 1.1% |
| Feb 2026 | 53.5% | 25.7% | 14.2% | 4.2% | 1.3% | 1% |
| Mar 2026 | 54.2% | 24.8% | 13.6% | 5% | 1.2% | 1.2% |
| Apr 2026 | 54.3% | 24.8% | 13.7% | 5% | 1.2% | 1% |
| May 2026 | 54.7% | 22.9% | 15.3% | 4.6% | 1.4% | 1.1% |
| Jun 2026 | 54.8% | 23.1% | 15.4% | 4.6% | 1.1% | 0.93% |
| Jul 2026 | 52.3% | 20.6% | 20.6% | 4.1% | 1.2% | 1% |
| Aug 2026 | 52% | 24.9% | 16.8% | 4.1% | 1.2% | 1% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 52% | 2.1M | 0% | -0.4 points | |
| 2, moved from 3rd to 2nd | 24.9% | 1M | +21.5% | +4.3 pointsmoved from 3rd to 2nd | |
| 3, moved from 2nd to 3rd | 16.8% | 673K | -18.2% | -3.9 pointsmoved from 2nd to 3rd | |
| 4, held 4th | 4.1% | 165K | 0% | 0 points | |
| 5, held 5th | 1.2% | 49.5K | 0% | 0 points | |
| 6, held 6th | 1% | 40.5K | 0% | 0 points |
1.
Cetaphil52%
Held 1st. 2.1M estimated branded searches, 0% vs prior month. Share -0.4 points.
2.
Vaseline24.9%
Moved from 3rd to 2nd. 1M estimated branded searches, +21.5% vs prior month. Share +4.3 points.
3.
Nivea16.8%
Moved from 2nd to 3rd. 673K estimated branded searches, -18.2% vs prior month. Share -3.9 points.
4.
Aveeno
4.1%
Held 4th. 165K estimated branded searches, 0% vs prior month. Share 0 points.
5.
E451.2%
Held 5th. 49.5K estimated branded searches, 0% vs prior month. Share 0 points.
6.
Jergens1%
Held 6th. 40.5K estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between Cetaphil and its closest rivals
How has branded search demand for Cetaphil changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Cetaphil worldwide held steady at 2.1M.
- Across the 11 months ending August 2026, Cetaphil’s estimated Share of Search among body lotion worldwide decreased from 53.1% to 52%.
- Across the 11 months ending August 2026, Cetaphil’s estimated Share of Search among body lotion worldwide peaked at 54.8% in June 2026 and was lowest at 51.3% in December 2025.
How did search popularity change for body lotion worldwide in August 2026?
5 changes
In August 2026, Vaseline overtook Nivea to rank 2nd among body lotion worldwide, at 24.9%.
In August 2026, Nivea lost estimated Share of Search among body lotion worldwide, from 20.6% to 16.8%.
Estimated monthly branded searches for E45 worldwide rose 22.2% over 11 measured months, from 40.5K to 49.5K in August 2026.
Estimated monthly branded searches for Jergens worldwide fell 18.2% over 11 measured months, from 49.5K to 40.5K in August 2026.
Estimated monthly branded searches for Aveeno worldwide fell 17.9% over 11 measured months, from 201K to 165K in August 2026.
Where does Cetaphil compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Moisturiser brands | 3rd of 5 | 26.2% | Show ranking |
| Cleansers | 3rd of 6 | 26.6% | Show ranking |
| Face wash brands | 3rd of 5 | 28.6% | Show ranking |
| Everyday skincare brands | 2nd of 5 | 40.2% | Show ranking |
| Body lotion | 1st of 6 | 52% | Shown above |
| Body wash brands | 1st of 5 | 66.8% | Show ranking |
| Baby shampoo | 1st of 6 | 75.5% | Show ranking |
How is Cetaphil measured?
Brandwave collects information about searches that people make online using Cetaphil’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
6 branded search terms
- cetaphil
- cetaphil cleanser
- cetaphil com
- cetaphil moisturizer
- cetaphil serum
- cetaphil skincare
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Is Cetaphil your brand?
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