Brandwave

How popular isCetaphil in search?

In September 2026, there were an estimated 2M branded searches for Cetaphil worldwide which held steady over the last 12 months. Cetaphil holds 20.3% estimated Share of Search among moisturizer brands worldwide and is ranked 2nd of 8 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. CeraVe30.5%
  2. Cetaphil20.3%
  3. Estée Lauder16.7%
  4. Clinique13.7%
  5. Kiehl's11.2%
  6. Dermalogica5%
  7. Drunk Elephant2.2%
  8. Bubble0.37%
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Which moisturizer brands compete with Cetaphil?

Cetaphil against moisturizer brands worldwide, by month

Share of Search by month for CeraVe, Cetaphil, Estée Lauder, Clinique, Kiehl's, Dermalogica, Drunk Elephant. The figures are in the table below the chart.

View monthly share of search table
MonthCeraVeCetaphilEstée LauderCliniqueKiehl'sDermalogicaDrunk ElephantBubble
Oct 202530.3%16.6%20.2%13.6%11.2%4.1%3.3%0.67%
Nov 202522.8%15.2%22.8%15.2%15.2%4.6%3.7%0.5%
Dec 202527.4%15%22.5%15%12.3%3.7%3.7%0.5%
Jan 202630.1%20%16.4%13.5%11.1%4.9%3.3%0.67%
Feb 202633.3%18.2%18.2%12.2%10%4.5%3%0.6%
Mar 202629.2%19.5%19.5%13.1%10.7%4.8%2.6%0.53%
Apr 202631.2%20.8%17%14%9.4%4.2%2.8%0.56%
May 202632.6%17.8%17.8%14.7%9.8%4.4%2.4%0.48%
Jun 202634.7%18.9%15.6%12.7%10.4%4.7%2.6%0.42%
Jul 202635.8%19.6%16.1%13.2%8.8%3.9%2.2%0.43%
Aug 202634.7%19%15.6%12.8%10.4%4.7%2.6%0.34%
Sep 202630.5%20.3%16.7%13.7%11.2%5%2.2%0.37%

  1. 1.CeraVe

    30.5%

    Held 1st. 1.5M estimated branded searches, -18% vs prior month. Share -4.2 points.

  2. 2.Cetaphil

    20.3%

    Held 2nd. 1M estimated branded searches, 0% vs prior month. Share +1.4 points.

  3. 3.Estée Lauder

    16.7%

    Held 3rd. 823K estimated branded searches, 0% vs prior month. Share +1.1 points.

  4. 4.Clinique

    13.7%

    Held 4th. 673K estimated branded searches, 0% vs prior month. Share +0.9 points.

  5. 5.Kiehl's

    11.2%

    Held 5th. 550K estimated branded searches, 0% vs prior month. Share +0.8 points.

  6. 6.Dermalogica

    5%

    Held 6th. 246K estimated branded searches, 0% vs prior month. Share +0.3 points.

  7. 7.Drunk Elephant

    2.2%

    Held 7th. 110K estimated branded searches, -18.5% vs prior month. Share -0.3 points.

  8. 8.Bubble

    0.37%

    Held 8th. 18.1K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Cetaphil and its closest rivals

Every comparison with Cetaphil

How has branded search demand for Cetaphil changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Cetaphil worldwide held steady, from 2.1M to 2M.
  • Across the 12 months ending September 2026, Cetaphil’s estimated Share of Search among moisturizer brands worldwide increased from 16.6% to 20.3%.
  • Across the 12 months ending September 2026, Cetaphil’s estimated Share of Search among moisturizer brands worldwide peaked at 20.8% in April 2026 and was lowest at 15% in December 2025.
  • Across the 12 months ending September 2026, Cetaphil rose from 3rd to 2nd among moisturizer brands worldwide.

How did search popularity change for moisturizer brands worldwide in September 2026?

  1. In September 2026, Cetaphil gained estimated Share of Search among moisturizer brands worldwide, from 19% to 20.3%.

  2. In September 2026, Estée Lauder gained estimated Share of Search among moisturizer brands worldwide, from 15.6% to 16.7%.

  3. In September 2026, Clinique gained estimated Share of Search among moisturizer brands worldwide, from 12.8% to 13.7%.

  4. In September 2026, Kiehl's gained estimated Share of Search among moisturizer brands worldwide, from 10.4% to 11.2%.

  5. In September 2026, CeraVe lost estimated Share of Search among moisturizer brands worldwide, from 34.7% to 30.5%.

  6. Estimated monthly branded searches for Bubble worldwide fell 55.3% over 12 measured months, from 40.5K to 18.1K in September 2026.

Where does Cetaphil compete?

Cetaphil is ranked in 18 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Skincare brands4th of 208.8%Show ranking
Face cleanser brands4th of 149.3%Show ranking
Cleansers3rd of 614.9%Show ranking
Moisturiser brands4th of 515.7%Show ranking
Eye makeup remover brands2nd of 716%Show ranking
Everyday skincare brands1st of 534.7%Show ranking
Face wash brands3rd of 517.1%Show ranking
Pharmacy skincare brands3rd of 519.1%Show ranking
Moisturizer brands2nd of 820.3%Shown above
Sensitive skin brands3rd of 520.8%Show ranking
Body wash brands2nd of 523.8%Show ranking
Body lotion3rd of 623.9%Show ranking
Tinted sunscreen brands2nd of 824%Show ranking
Night cream brands2nd of 330.1%Show ranking
Antibacterial soap brands2nd of 335%Show ranking
Face moisturizer brands2nd of 335.3%Show ranking
Baby shampoo1st of 656.6%Show ranking
Cleansing cloths brands1st of 358.4%Show ranking

How is Cetaphil measured?

Brandwave collects information about searches that people make online using Cetaphil’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

5 branded search terms

  • cetaphil
  • cetaphil cleanser
  • cetaphil moisturizer
  • cetaphil serum
  • cetaphil skincare

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How the Brand Demand Index is measured

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