Cetaphil vs Vaseline:Which is searched more?
In August 2026, Cetaphil had more branded searches than Vaseline among body lotion worldwide. Cetaphil was estimated to have 2.1M branded searches compared to Vaseline’s 1M, and held a 52% Share of Search versus Vaseline’s 24.9%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Cetaphil or Vaseline?
Compare the body lotion people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Cetaphil, Vaseline. The figures are in the table below the chart.
View monthly share of search table
| Month | Cetaphil | Vaseline |
|---|---|---|
| Oct 2025 | 53.1% | 25.5% |
| Nov 2025 | 52.2% | 26.6% |
| Dec 2025 | 51.3% | 28.8% |
| Jan 2026 | 52.2% | 26.6% |
| Feb 2026 | 53.5% | 25.7% |
| Mar 2026 | 54.2% | 24.8% |
| Apr 2026 | 54.3% | 24.8% |
| May 2026 | 54.7% | 22.9% |
| Jun 2026 | 54.8% | 23.1% |
| Jul 2026 | 52.3% | 20.6% |
| Aug 2026 | 52% | 24.9% |
| Sep 2026 | — | — |
How has the Cetaphil and Vaseline comparison changed over the last 12 months?
3 findings
- Cetaphil was ahead of Vaseline in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Cetaphil’s estimated Share of Search among body lotion worldwide moved from 53.1% to 52%, and its estimated monthly branded searches held steady at 2.1M.
- Across the 11 months ending August 2026, Vaseline’s estimated Share of Search among body lotion worldwide moved from 25.5% to 24.9%, and its estimated monthly branded searches held steady at 1M.
How did search popularity change for body lotion worldwide in August 2026?
1 change
In August 2026, Vaseline overtook Nivea to rank 2nd among body lotion worldwide, at 24.9%.
How each brand is measured
Brandwave collects information about searches that people make online using Cetaphil’s and Vaseline’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.