Brandwave

How popular isCeraVe?

In October 2026, people searched for CeraVe by name about 3.1 million times worldwide, about the same as the previous year. These searches made up 5.6% of all global body lotion searches, placing CeraVe eighth out of 11 brands. When we asked both ChatGPT and Google AI Overviews about body lotion, CeraVe appeared in four of the five answers and was the most recommended of the 11.

Search and AI answers in October 2026

CeraVe is the eighth most searched of 11 competitors and the most recommended in the AI answers we collected.

  1. VaselineShare of searches 30.2%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th
  2. NiveaShare of searches 26.8%Mentioned in 1 of 5 AI answersPlace in AI recommendations 4th
  3. E45Share of searches 8.3%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  4. JergensShare of searches 7.2%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. CeraVeShare of searches 5.6%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st

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Top body lotion in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, CeraVe was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. CeraVe is the most recommended of the 11.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. CeraVe1st
  2. Aveeno2nd
  3. La Roche-Posay3rd
  4. Nivea4th
  5. Vaseline5th
  6. E45–
  7. Jergens–
  8. Palmer's–
  9. Cetaphil–
  10. Sol de Janeiro–
  11. +1 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Aveeno4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • CeraVe4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • La Roche-Posay3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Vaseline1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Nivea1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Cetaphil1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • E450 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Jergens0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Palmer's0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Sol de Janeiro0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+1 more

See every answer about body lotion

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

How often do people search for CeraVe compared with other body lotion worldwide?

CeraVe against body lotion worldwide, by month

Share of searches by month for Vaseline, Nivea, E45, Jergens, Palmer's, Cetaphil, Aveeno, CeraVe. The figures are in the table below the chart.

View monthly share of searches table
MonthVaselineNiveaE45JergensPalmer'sCetaphilAveenoCeraVeSol de JaneiroLa Roche-PosayNaturium
Nov 202535.4%28%5.9%6%6.3%5.4%4.1%4.9%2%0.86%1.2%
Dec 202529.6%27.1%5.7%6.9%7.5%5.8%5.7%6.8%2.7%1%1.3%
Jan 202625.9%23.1%8.1%7.9%8.9%6.4%6.5%8.5%1.9%1.2%1.7%
Feb 202625.2%22.5%8%8.4%10.2%6.2%6.4%8.3%1.9%1.4%1.6%
Mar 202623.5%21%11.1%8.6%9.8%6.1%7.2%8.2%1.7%1.2%1.6%
Apr 202624.6%22.1%9.3%8.2%10%6%6.2%8.2%1.8%1.5%1.9%
May 202622.3%19.8%9.6%8.4%10.3%6.2%6.4%8.4%5%1.5%2.1%
Jun 202621.7%18.3%8.5%8.2%10%7.1%6.2%7.4%8.7%1.3%2.5%
Jul 202622.7%19.1%10.9%8.6%10.5%7.5%6.5%7.7%2.4%1.4%2.7%
Aug 202624.4%21.9%9.2%8.2%10.3%7.1%6.5%7.3%2.1%1.3%1.7%
Sep 202624.3%21.7%9.4%9.8%9.9%7.3%6.1%7.2%1.7%1.3%1.4%
Oct 202630.2%26.8%8.3%7.2%6.7%6.2%5.8%5.6%1.2%1%1%

  1. 1.Vaseline

    30.2%

    Held 1st. 510K estimated branded searches, +95.1% vs prior month. Share +5.9 points.

  2. 2.Nivea

    26.8%

    Held 2nd. 453K estimated branded searches, +93.2% vs prior month. Share +5 points.

  3. 3.E45

    8.3%

    Moved from 5th to 3rd. 140K estimated branded searches, +38.6% vs prior month. Share -1.1 points.

  4. 4.Jergens

    7.2%

    Held 4th. 122K estimated branded searches, +15.6% vs prior month. Share -2.6 points.

  5. 5.Palmer's

    6.7%

    Moved from 3rd to 5th. 113K estimated branded searches, +5.5% vs prior month. Share -3.2 points.

  6. 6.Cetaphil

    6.2%

    Held 6th. 105K estimated branded searches, +33.9% vs prior month. Share -1.1 points.

  7. 7.Aveeno

    5.8%

    Moved from 8th to 7th. 98K estimated branded searches, +49% vs prior month. Share -0.3 points.

  8. 8.CeraVe

    5.6%

    Moved from 7th to 8th. 95K estimated branded searches, +22.3% vs prior month. Share -1.6 points.

  9. 9.Sol de Janeiro

    1.2%

    Held 9th. 21K estimated branded searches, +18% vs prior month. Share -0.4 points.

  10. 10.La Roche-Posay

    1%

    Moved from 11th to 10th. 17.5K estimated branded searches, +23.2% vs prior month. Share -0.3 points.

  11. 11.Naturium

    1%

    Moved from 10th to 11th. 17.2K estimated branded searches, +15.4% vs prior month. Share -0.4 points.

CeraVe, Vaseline and 6 other brands sell other things too, so only their searches that name this product count here, like “cerave lotion”.

Compare popularity between CeraVe and its closest rivals

Every comparison with CeraVe

72 comparisons

How has branded search demand for CeraVe changed worldwide over the last 12 months?

4 findings
  • Across the 12 months ending October 2026, estimated monthly branded searches for CeraVe worldwide held steady, from 3.3M to 3.1M.
  • Across the 12 months ending October 2026, CeraVe’s share of searches among body lotion worldwide increased from 4.9% to 5.6%.
  • Across the 12 months ending October 2026, CeraVe’s share of searches among body lotion worldwide peaked at 8.5% in January 2026 and was lowest at 4.9% in November 2025.
  • Across the 12 months ending October 2026, CeraVe fell from 7th to 8th among body lotion worldwide.

How did search popularity change for body lotion worldwide in October 2026?

6 changes

  1. In October 2026, Vaseline gained share of searches among body lotion worldwide, from 24.3% to 30.2%.

  2. In October 2026, Nivea gained share of searches among body lotion worldwide, from 21.7% to 26.8%.

  3. In October 2026, Palmer's lost share of searches among body lotion worldwide, from 9.9% to 6.7%.

  4. In October 2026, Jergens lost share of searches among body lotion worldwide, from 9.8% to 7.2%.

  5. In October 2026, CeraVe lost share of searches among body lotion worldwide, from 7.2% to 5.6%.

  6. In October 2026, E45 lost share of searches among body lotion worldwide, from 9.4% to 8.3%.

How are CeraVe’s branded searches counted?

38 search terms

Brandwave collects information about searches that people make online using CeraVe’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • cerave
  • cerave bar soap
  • cerave blemish control
  • cerave body cream
  • cerave body lotion
  • cerave body wash
  • cerave cleanser
  • cerave eye cream
  • cerave face cleanser
  • cerave face cream
  • cerave face moisturizer
  • cerave face wash
  • cerave foaming cleanser
  • cerave lip balm
  • cerave lotion
  • cerave moisturiser
  • cerave moisturizer
  • cerave night cream
  • cerave renewing sa cleanser
  • cerave sa cleanser
  • cerave salicylic acid
  • cerave sensitive skin
  • cerave serum
  • cerave shower gel
  • cerave skin tint
  • cerave skincare
  • cerave soap
  • cerave spf
  • cerave sunblock
  • cerave sunscreen
  • cerave tinted moisturiser
  • cerave tinted moisturizer
  • cerave tinted spf
  • cerave tinted sunscreen
  • cerave vitamin c
  • cerave vitamin c serum
  • serum cerave
  • skincare cerave

Do you work for CeraVe? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does CeraVe compete?

CeraVe is ranked by how often people search for it in 16 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Skincare brands3rd of 2213%Show ranking
Pharmacy skincare brands2nd of 525.3%Show ranking
Face cleanser brands3rd of 1615.6%Show ranking
Sunscreen brands10th of 203%Show ranking
Moisturizer brands2nd of 1113.8%Show ranking
Body lotion8th of 115.6%Shown above
Lip care brands9th of 90.61%Show ranking
Body wash and soap brands10th of 122.2%Show ranking
Acne treatments3rd of 610.9%Show ranking
Bar soap brands8th of 80.79%Show ranking
Vitamin C serum brands3rd of 1213.3%Show ranking
Night cream brands1st of 533.8%Show ranking
Eye creams3rd of 520.3%Show ranking
Tinted sunscreen brands1st of 839.7%Show ranking
Tinted moisturizer brands3rd of 410%Show ranking
Sensitive skin brands3rd of 619%Show ranking
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