Brandwave

How popular isCeraVe in search?

In September 2026, there were an estimated 1.9M branded searches for CeraVe worldwide which is down 16.3% over the last 12 months. CeraVe holds 30% estimated Share of Search among sensitive skin brands worldwide and is ranked 2nd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Cetaphil32.1%
  2. CeraVe30%
  3. La Roche-Posay28.7%
  4. Aveeno5.3%
  5. Dermalogica3.9%
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Which sensitive skin brands compete with CeraVe?

CeraVe against sensitive skin brands worldwide, by month

Share of Search by month for Cetaphil, CeraVe, La Roche-Posay, Aveeno, Dermalogica. The figures are in the table below the chart.

View monthly share of search table
MonthCetaphilCeraVeLa Roche-PosayAveenoDermalogica
Oct 202530.7%33.7%27%4.9%3.6%
Nov 202531%30.6%29%4.7%4.8%
Dec 202529.3%32.1%30.2%5.2%3.3%
Jan 202631.1%31%29.2%4.8%3.9%
Feb 202629%31.9%31.3%4.4%3.4%
Mar 202627.6%29.5%34.6%4.5%3.8%
Apr 202627.7%29.8%34.8%4.6%3.1%
May 202625.9%30.4%36.2%4.3%3.2%
Jun 202627.9%32%32%4.6%3.5%
Jul 202629.4%31.6%31.5%4.7%2.8%
Aug 202629%31.8%31.1%4.7%3.4%
Sep 202632.1%30%28.7%5.3%3.9%

  1. 1.Cetaphil

    32.1%

    Moved from 3rd to 1st. 2M estimated branded searches, -2% vs prior month. Share +3.1 points.

  2. 2.CeraVe

    30%

    Moved from 1st to 2nd. 1.9M estimated branded searches, -16.6% vs prior month. Share -1.8 points.

  3. 3.La Roche-Posay

    28.7%

    Moved from 2nd to 3rd. 1.8M estimated branded searches, -18.3% vs prior month. Share -2.4 points.

  4. 4.Aveeno

    5.3%

    Held 4th. 336K estimated branded searches, 0% vs prior month. Share +0.6 points.

  5. 5.Dermalogica

    3.9%

    Held 5th. 246K estimated branded searches, 0% vs prior month. Share +0.4 points.

Compare search popularity between CeraVe and its closest rivals

Every comparison with CeraVe

How has branded search demand for CeraVe changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for CeraVe worldwide fell from 2.3M to 1.9M.
  • Across the 12 months ending September 2026, CeraVe’s estimated Share of Search among sensitive skin brands worldwide decreased from 33.7% to 30%.
  • Across the 12 months ending September 2026, CeraVe’s estimated Share of Search among sensitive skin brands worldwide peaked at 33.7% in October 2025 and was lowest at 29.5% in March 2026.
  • Across the 12 months ending September 2026, CeraVe fell from 1st to 2nd among sensitive skin brands worldwide.

How did search popularity change for sensitive skin brands worldwide in September 2026?

  1. In September 2026, Cetaphil overtook CeraVe and La Roche-Posay to become the leader among sensitive skin brands worldwide, with 32.1% estimated Share of Search.

  2. In September 2026, Aveeno gained estimated Share of Search among sensitive skin brands worldwide, from 4.7% to 5.3%.

  3. In September 2026, La Roche-Posay lost estimated Share of Search among sensitive skin brands worldwide, from 31.1% to 28.7%.

  4. In September 2026, CeraVe lost estimated Share of Search among sensitive skin brands worldwide, from 31.8% to 30%.

Where does CeraVe compete?

CeraVe is ranked in 16 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Skincare brands2nd of 2013.7%Show ranking
Face cleanser brands2nd of 1414.4%Show ranking
Cleansers2nd of 623.1%Show ranking
Moisturiser brands2nd of 524.4%Show ranking
Face wash brands2nd of 526.2%Show ranking
Eye creams1st of 626.5%Show ranking
Pharmacy skincare brands2nd of 528.5%Show ranking
Moisturizer brands2nd of 829.9%Show ranking
Sensitive skin brands2nd of 530%Shown above
Acne treatments1st of 632%Show ranking
SPF brands1st of 632.1%Show ranking
Everyday skincare brands2nd of 532.4%Show ranking
Tinted sunscreen brands2nd of 833.9%Show ranking
Night cream brands2nd of 340%Show ranking
Face moisturizer brands2nd of 344.5%Show ranking
Tinted moisturizer brands1st of 459.5%Show ranking

How is CeraVe measured?

Brandwave collects information about searches that people make online using CeraVe’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

8 branded search terms

  • cerave
  • cerave cleanser
  • cerave moisturiser
  • cerave moisturizer
  • cerave serum
  • cerave skincare
  • serum cerave
  • skincare cerave

Do you work for CeraVe? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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