Brandwave

How popular isCeraVe in search?

In September 2026, there were an estimated 1.9M branded searches for CeraVe worldwide which is down 16.3% over the last 12 months. CeraVe holds 14% estimated Share of Search among face cleanser brands worldwide and is ranked 2nd of 14 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. La Roche-Posay17.1%
  2. CeraVe14%
  3. The Ordinary11.4%
  4. Cetaphil9.3%
  5. Neutrogena8.7%
  6. Garnier7%
  7. Beauty of Joseon6.3%
  8. Eucerin6.3%
  9. Bioderma5.1%
  10. Kiehl's5.1%
  11. +4 more
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Which face cleanser brands compete with CeraVe?

CeraVe against face cleanser brands worldwide, by month

Share of Search by month for La Roche-Posay, CeraVe, The Ordinary, Cetaphil, Neutrogena, Garnier, Beauty of Joseon, Eucerin, Bioderma, Kiehl's, Medik8, COSRX. The figures are in the table below the chart.

View monthly share of search table
MonthLa Roche-PosayCeraVeThe OrdinaryCetaphilNeutrogenaGarnierBeauty of JoseonEucerinBiodermaKiehl'sMedik8COSRXSKIN1004Aveeno
Oct 202516.7%16.7%9.1%9.1%9.4%7.3%5%6.2%5%6.2%2.8%2.8%1.8%1.8%
Nov 202516.4%13.4%13.4%8.9%7.4%5.1%6%6%4.9%8.9%3.3%2.7%2.2%1.5%
Dec 202518.9%15.4%10.3%8.4%9.1%5.5%5.7%5.7%4.6%6.9%2.5%3.1%2.1%1.7%
Jan 202618.3%14.9%9.9%9.9%8.8%5.3%6.7%5.5%5.5%5.5%3%3%2%1.6%
Feb 202620.1%16.4%9%9%9.3%5.8%6%6%4.9%4.9%2.7%2.7%1.8%1.5%
Mar 202620.8%13.9%9.3%9.3%8.9%6.1%6.3%6.3%5.1%5.1%2.8%2.8%1.9%1.5%
Apr 202620.6%13.8%11.3%9.2%8.7%6%6.2%6.2%5.1%4.1%2.8%2.8%1.9%1.5%
May 202621.6%14.4%9.6%7.9%9.1%6.3%6.5%6.5%5.3%4.3%2.4%2.9%1.9%1.3%
Jun 202619.1%15.6%10.4%8.5%8.4%7.2%7%5.7%4.7%4.7%2.6%2.6%2.1%1.4%
Jul 202619.5%15.9%10.6%8.7%8.4%7.4%5.9%5.9%4.8%3.9%3.2%2.6%1.8%1.4%
Aug 202618.9%15.5%10.3%8.4%9.9%7.2%5.7%5.7%4.6%4.6%3.1%2.5%2.1%1.4%
Sep 202617.1%14%11.4%9.3%8.7%7%6.3%6.3%5.1%5.1%3.4%2.8%1.9%1.5%

  1. 1.La Roche-Posay

    17.1%

    Held 1st. 1.8M estimated branded searches, -18.3% vs prior month. Share -1.8 points.

  2. 2.CeraVe

    14%

    Held 2nd. 1.5M estimated branded searches, -18% vs prior month. Share -1.5 points.

  3. 3.The Ordinary

    11.4%

    Held 3rd. 1.2M estimated branded searches, 0% vs prior month. Share +1.1 points.

  4. 4.Cetaphil

    9.3%

    Moved from 5th to 4th. 1M estimated branded searches, 0% vs prior month. Share +0.9 points.

  5. 5.Neutrogena

    8.7%

    Moved from 4th to 5th. 935K estimated branded searches, -20.4% vs prior month. Share -1.2 points.

  6. 6.Garnier

    7%

    Held 6th. 751K estimated branded searches, -11.8% vs prior month. Share -0.2 points.

  7. 7.Beauty of Joseon

    6.3%

    Held 7th. 673K estimated branded searches, 0% vs prior month. Share +0.6 points.

  8. 8.Eucerin

    6.3%

    Held 8th. 673K estimated branded searches, 0% vs prior month. Share +0.6 points.

  9. 9.Bioderma

    5.1%

    Held 9th. 550K estimated branded searches, 0% vs prior month. Share +0.5 points.

  10. 10.Kiehl's

    5.1%

    Held 10th. 550K estimated branded searches, 0% vs prior month. Share +0.5 points.

  11. 11.Medik8

    3.4%

    Held 11th. 368K estimated branded searches, 0% vs prior month. Share +0.3 points.

  12. 12.COSRX

    2.8%

    Held 12th. 301K estimated branded searches, 0% vs prior month. Share +0.3 points.

  13. 13.SKIN1004

    1.9%

    Held 13th. 201K estimated branded searches, -18.3% vs prior month. Share -0.2 points.

  14. 14.Aveeno

    1.5%

    Held 14th. 165K estimated branded searches, 0% vs prior month. Share +0.1 points.

Compare search popularity between CeraVe and its closest rivals

Every comparison with CeraVe

How has branded search demand for CeraVe changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for CeraVe worldwide fell from 2.3M to 1.9M.
  • Across the 12 months ending September 2026, CeraVe’s estimated Share of Search among face cleanser brands worldwide decreased from 16.7% to 14%.
  • Across the 12 months ending September 2026, CeraVe’s estimated Share of Search among face cleanser brands worldwide peaked at 16.7% in October 2025 and was lowest at 13.4% in November 2025.
  • Across the 12 months ending September 2026, CeraVe fell from 1st to 2nd among face cleanser brands worldwide.

How did search popularity change for face cleanser brands worldwide in September 2026?

  1. In September 2026, Cetaphil overtook Neutrogena to rank 4th among face cleanser brands worldwide, with 9.3% estimated Share of Search.

  2. In September 2026, The Ordinary gained estimated Share of Search among face cleanser brands worldwide, from 10.3% to 11.4%.

  3. In September 2026, Beauty of Joseon gained estimated Share of Search among face cleanser brands worldwide, from 5.7% to 6.3%.

  4. In September 2026, Eucerin gained estimated Share of Search among face cleanser brands worldwide, from 5.7% to 6.3%.

  5. In September 2026, La Roche-Posay lost estimated Share of Search among face cleanser brands worldwide, from 18.9% to 17.1%.

  6. In September 2026, CeraVe lost estimated Share of Search among face cleanser brands worldwide, from 15.5% to 14%.

Where does CeraVe compete?

CeraVe is ranked in 16 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Skincare brands2nd of 2013.2%Show ranking
Face cleanser brands2nd of 1414%Shown above
Cleansers2nd of 622.4%Show ranking
Eye creams2nd of 622.6%Show ranking
Moisturiser brands2nd of 523.5%Show ranking
Everyday skincare brands2nd of 532.4%Show ranking
Face wash brands2nd of 525.7%Show ranking
Pharmacy skincare brands2nd of 528.6%Show ranking
Acne treatments2nd of 633%Show ranking
SPF brands2nd of 629.7%Show ranking
Moisturizer brands1st of 830.5%Show ranking
Sensitive skin brands2nd of 531.2%Show ranking
Tinted sunscreen brands1st of 836.1%Show ranking
Night cream brands1st of 345.1%Show ranking
Face moisturizer brands1st of 352.9%Show ranking
Tinted moisturizer brands1st of 453.6%Show ranking

How is CeraVe measured?

Brandwave collects information about searches that people make online using CeraVe’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

8 branded search terms

  • cerave
  • cerave cleanser
  • cerave moisturiser
  • cerave moisturizer
  • cerave serum
  • cerave skincare
  • serum cerave
  • skincare cerave

Do you work for CeraVe? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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