CeraVe vs Paula's Choice:Which is more popular by branded search?
In August 2026, CeraVe had more branded searches than Paula's Choice among everyday skincare brands worldwide. CeraVe was estimated to have 2.3M branded searches compared to Paula's Choice’s 532K, and held a 44.1% Share of Search versus Paula's Choice’s 10.2%. Worldwide · English terms: these are worldwide searches for English-language branded terms.
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Which is more popular in search, CeraVe or Paula's Choice?
Compare brands that offer everyday facial skincare products. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for CeraVe, Paula's Choice. The figures are in the table below the chart.
View monthly share of search table
| Month | CeraVe | Cetaphil | Paula's Choice | The Ordinary | The INKEY List |
|---|---|---|---|---|---|
| Oct 2025 | 43.6% | 39.7% | 10.5% | 4.3% | 1.9% |
| Nov 2025 | 40.3% | 40.8% | 11.1% | 4.9% | 2.9% |
| Dec 2025 | 43.4% | 39.6% | 10.1% | 4.7% | 2.3% |
| Jan 2026 | 41.7% | 41.9% | 9.7% | 4.5% | 2.2% |
| Feb 2026 | 43.7% | 39.8% | 10.2% | 4.4% | 1.9% |
| Mar 2026 | 42.7% | 39.9% | 10% | 5.1% | 2.3% |
| Apr 2026 | 42.9% | 39.9% | 10.1% | 4.9% | 2.3% |
| May 2026 | 44.9% | 38.3% | 10.4% | 4.5% | 2% |
| Jun 2026 | 45.5% | 39.7% | 8.9% | 4.2% | 1.7% |
| Jul 2026 | 44.4% | 41.2% | 8.7% | 4% | 1.6% |
| Aug 2026 | 44.1% | 40.2% | 10.2% | 3.8% | 1.6% |
| Sep 2026 | — | — | — | — | — |
How has the CeraVe and Paula's Choice comparison changed over the last 12 months?
3 findings
- CeraVe was ahead of Paula's Choice in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, CeraVe’s estimated Share of Search among everyday skincare brands worldwide moved from 43.6% to 44.1%, and its estimated monthly branded searches held steady at 2.3M.
- Across the 11 months ending August 2026, Paula's Choice’s estimated Share of Search among everyday skincare brands worldwide moved from 10.5% to 10.2%, and its estimated monthly branded searches moved from 552K to 532K.
How did search popularity change for everyday skincare brands worldwide in August 2026?
1 change
In August 2026, Paula's Choice gained estimated Share of Search among everyday skincare brands worldwide, from 8.7% to 10.2%.
How each brand is measured
Brandwave collects information about searches that people make online using CeraVe’s and Paula's Choice’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
CeraVe
9 branded search terms
- cerave
- cerave cleanser
- cerave com
- cerave moisturiser
- cerave moisturizer
- cerave serum
- cerave skincare
- serum cerave
- skincare cerave
Paula's Choice
6 branded search terms
- paula s choice
- paula's choice
- paula's choice serum
- paula's choice skincare
- paula'schoice
- paulas choice bha
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