How popular isPaula's Choice in search?
In August 2026, there were an estimated 532K branded searches for Paula's Choice worldwide which held steady over the last 11 months. Paula's Choice holds 10.2% estimated Share of Search among everyday skincare brands worldwide and is ranked 3rd of 5 competitors for search popularity. Worldwide · English terms: these are worldwide searches for English-language branded terms.
CeraVe44.1%
Cetaphil40.2%
Paula's Choice10.2%
The Ordinary3.8%
The INKEY List1.6%
Follow Paula's Choice and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which everyday skincare brands compete with Paula's Choice?
Share of Search by month for CeraVe, Cetaphil, Paula's Choice, The Ordinary. The figures are in the table below the chart.
View monthly share of search table
| Month | CeraVe | Cetaphil | Paula's Choice | The Ordinary | The INKEY List |
|---|---|---|---|---|---|
| Oct 2025 | 43.6% | 39.7% | 10.5% | 4.3% | 1.9% |
| Nov 2025 | 40.3% | 40.8% | 11.1% | 4.9% | 2.9% |
| Dec 2025 | 43.4% | 39.6% | 10.1% | 4.7% | 2.3% |
| Jan 2026 | 41.7% | 41.9% | 9.7% | 4.5% | 2.2% |
| Feb 2026 | 43.7% | 39.8% | 10.2% | 4.4% | 1.9% |
| Mar 2026 | 42.7% | 39.9% | 10% | 5.1% | 2.3% |
| Apr 2026 | 42.9% | 39.9% | 10.1% | 4.9% | 2.3% |
| May 2026 | 44.9% | 38.3% | 10.4% | 4.5% | 2% |
| Jun 2026 | 45.5% | 39.7% | 8.9% | 4.2% | 1.7% |
| Jul 2026 | 44.4% | 41.2% | 8.7% | 4% | 1.6% |
| Aug 2026 | 44.1% | 40.2% | 10.2% | 3.8% | 1.6% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 44.1% | 2.3M | +2.1% | -0.2 points | |
| 2, held 2nd | 40.2% | 2.1M | 0% | -1 points | |
| 3, held 3rd | 10.2% | 532K | +20.6% | +1.5 points | |
| 4, held 4th | 3.8% | 199K | -2.9% | -0.2 points | |
| 5, held 5th | 1.6% | 83.3K | +0.02% | 0 points |
1.
CeraVe44.1%
held 1st · 2.3M estimated branded searches · +2.1% vs prior month · -0.2 points
2.
Cetaphil40.2%
held 2nd · 2.1M estimated branded searches · 0% vs prior month · -1 points
10.2%
held 3rd · 532K estimated branded searches · +20.6% vs prior month · +1.5 points
3.8%
held 4th · 199K estimated branded searches · -2.9% vs prior month · -0.2 points
1.6%
held 5th · 83.3K estimated branded searches · +0.02% vs prior month · 0 points
Compare search popularity between Paula's Choice and its closest rivals
How has branded search demand for Paula's Choice changed worldwide over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Paula's Choice worldwide held steady, from 552K to 532K.
- Across the 11 months ending August 2026, Paula's Choice’s estimated Share of Search among everyday skincare brands worldwide peaked at 11.1% in November 2025 and was lowest at 8.7% in July 2026.
How did search popularity change for everyday skincare brands worldwide in August 2026?
4 changes
In August 2026, Paula's Choice gained estimated Share of Search among everyday skincare brands worldwide, from 8.7% to 10.2%.
In August 2026, Cetaphil lost estimated Share of Search among everyday skincare brands worldwide, from 41.2% to 40.2%.
The Ordinary’s estimated Share of Search among everyday skincare brands worldwide has lost ground for 3 months in a row, from 4.5% to 3.8% in August 2026.
Estimated monthly branded searches for The INKEY List worldwide fell 17.9% over 11 measured months, from 102K to 83.3K in August 2026.
How is Paula's Choice measured?
Brandwave collects information about searches that people make online using Paula's Choice’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
6 branded search terms
- paula s choice
- paula's choice
- paula's choice serum
- paula's choice skincare
- paula'schoice
- paulas choice bha
Do you work for Paula's Choice? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Paula's Choice your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.