Brandwave

How popular isPaula's Choice in search?

In August 2026, there were an estimated 532K branded searches for Paula's Choice worldwide which held steady over the last 11 months. Paula's Choice holds 14% estimated Share of Search among retinol serums worldwide and is ranked 2nd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. La Roche-Posay58.9%
  2. Paula's Choice14%
  3. SkinCeuticals11.8%
  4. Medik89.7%
  5. The Ordinary5.2%
  6. RoC0.39%
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Which retinol serums compete with Paula's Choice?

Paula's Choice against retinol serums worldwide, by month

Share of Search by month for La Roche-Posay, Paula's Choice, SkinCeuticals, Medik8, The Ordinary. The figures are in the table below the chart.

View monthly share of search table
MonthLa Roche-PosayPaula's ChoiceSkinCeuticalsMedik8The OrdinaryRoC
Oct 202554%16.3%13.3%8.9%6.6%0.98%
Nov 202553.3%15.5%13.1%10.7%6.8%0.64%
Dec 202558.6%14.4%11.8%7.9%6.7%0.58%
Jan 202657.6%14.2%11.6%9.5%6.6%0.57%
Feb 202659.2%14.1%11.9%8%6.1%0.72%
Mar 202660.6%12.2%12.2%8.1%6.2%0.73%
Apr 202662.2%12.5%10.2%8.3%6.2%0.61%
May 202664.1%12.5%10.5%7%5.4%0.42%
Jun 202661.3%11.9%12.3%8.2%5.7%0.5%
Jul 202660.1%11.8%12.1%9.9%5.5%0.6%
Aug 202658.9%14%11.8%9.7%5.2%0.39%
Sep 2026——————

  1. 1.La Roche-Posay

    58.9%

    Held 1st. 2.2M estimated branded searches, 0% vs prior month. Share -1.2 points.

  2. 2.Paula's Choice

    14%

    Moved from 3rd to 2nd. 532K estimated branded searches, +20.6% vs prior month. Share +2.1 points.

  3. 3.SkinCeuticals

    11.8%

    Moved from 2nd to 3rd. 450K estimated branded searches, 0% vs prior month. Share -0.2 points.

  4. 4.Medik8

    9.7%

    Held 4th. 368K estimated branded searches, 0% vs prior month. Share -0.2 points.

  5. 5.The Ordinary

    5.2%

    Held 5th. 199K estimated branded searches, -2.9% vs prior month. Share -0.3 points.

  6. 6.RoC

    0.39%

    Held 6th. 14.8K estimated branded searches, -33.3% vs prior month. Share -0.2 points.

Compare search popularity between Paula's Choice and its closest rivals

How has branded search demand for Paula's Choice changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Paula's Choice worldwide held steady, from 552K to 532K.
  • Across the 11 months ending August 2026, Paula's Choice’s estimated Share of Search among retinol serums worldwide decreased from 16.3% to 14%.
  • Across the 11 months ending August 2026, Paula's Choice’s estimated Share of Search among retinol serums worldwide peaked at 16.3% in October 2025 and was lowest at 11.8% in July 2026.

How did search popularity change for retinol serums worldwide in August 2026?

  1. In August 2026, Paula's Choice overtook SkinCeuticals to rank 2nd among retinol serums worldwide, at 14%.

  2. In August 2026, La Roche-Posay lost estimated Share of Search among retinol serums worldwide, from 60.1% to 58.9%.

  3. Estimated monthly branded searches for Medik8 worldwide rose 22.3% over 11 measured months, from 301K to 368K in August 2026.

  4. Estimated monthly branded searches for RoC worldwide fell 55.3% over 11 measured months, from 33.1K to 14.8K in August 2026.

  5. Estimated monthly branded searches for The Ordinary worldwide fell 11.6% over 11 measured months, from 225K to 199K in August 2026.

Where does Paula's Choice compete?

Paula's Choice is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Acne treatments3rd of 69.7%Show ranking
Everyday skincare brands3rd of 510.2%Show ranking
Retinol serums2nd of 614%Shown above
Toners2nd of 617.7%Show ranking

How is Paula's Choice measured?

Brandwave collects information about searches that people make online using Paula's Choice’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

6 branded search terms

  • paula s choice
  • paula's choice
  • paula's choice serum
  • paula's choice skincare
  • paula'schoice
  • paulas choice bha

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How the Brand Demand Index is measured

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