Maelove vs Paula's Choice:Which is more popular?
In September 2026, Paula's Choice had more branded searches than Maelove among vitamin C serum brands worldwide. Paula's Choice had about 14,500 branded searches, while Maelove had 6,600. Paula's Choice made up 5.4% of all vitamin C serum brand searches we track, and Maelove accounted for 2.5%. When we asked ChatGPT and Google AI Overviews about vitamin C serum brands, Paula's Choice appeared in one of the four answers and Maelove in none.
Who do people search for more?
Paula's Choice, about 2 searches for every 1 for Maelove
Who does AI mention more?
Paula's Choice, mentioned in 1 of 4 answers, Maelove in 0
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Top vitamin C serum brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Paula's Choice was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. Maelove did not appear in any of the four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
SkinCeuticals3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Timeless Skin Care3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
La Roche-Posay3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
CeraVe2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Naturium2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers- Paula's Choice1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Sunday Riley1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers
The Ordinary0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Olay0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Maelove0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about vitamin C serum brands
4 answers
Asked ChatGPT
“Which vitamin C serum brand should I buy?”
Asked ChatGPT
“What are the best vitamin C serum brands?”
Asked ChatGPT
“What's the best vitamin C serum brand for dark spots?”
Searched Google, AI Overview
“vitamin c serum”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“best vitamin c serum”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 22, 2026.
Is Maelove or Paula's Choice more popular in search?
This chart shows how often people search Google for Maelove and Paula's Choice by name. Each line represents a brand's share of searches for all 12 vitamin C serum brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Paula's Choice, Maelove. The figures are in the table below the chart.
View monthly share of searches table
| Month | SkinCeuticals | Timeless Skin Care | CeraVe | La Roche-Posay | The Ordinary | Olay | Paula's Choice | Naturium | Drunk Elephant | Maelove | Sunday Riley | TruSkin |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 35.9% | 16.6% | 7.4% | 9.1% | 7.4% | 6.1% | 5.5% | 5% | 2.2% | 1.8% | 1.2% | 1.8% |
| Nov 2025 | 41.1% | 16.5% | 6% | 7.4% | 7.4% | 4.9% | 5.5% | 4% | 2.2% | 2.7% | 1.2% | 1.2% |
| Dec 2025 | 34.6% | 23.9% | 4.8% | 8.8% | 7.1% | 4.8% | 5.4% | 3.9% | 2.1% | 2.1% | 1.4% | 1.1% |
| Jan 2026 | 32.6% | 21% | 7.7% | 7.7% | 7.7% | 5.1% | 5.7% | 5.1% | 1.9% | 2.8% | 1% | 1.5% |
| Feb 2026 | 37.1% | 18.2% | 8.1% | 8.1% | 8.1% | 4.4% | 5% | 4.4% | 2% | 2% | 0.88% | 1.6% |
| Mar 2026 | 35.1% | 22.7% | 6.8% | 8.3% | 6.8% | 4.5% | 5.4% | 3.7% | 2.5% | 2% | 0.89% | 1.3% |
| Apr 2026 | 34.6% | 22.4% | 8.2% | 8.2% | 6.7% | 4.5% | 5.3% | 3.7% | 2.4% | 2% | 0.73% | 1.3% |
| May 2026 | 37.5% | 19.8% | 7.3% | 7.3% | 7.3% | 4% | 5.6% | 4% | 3.2% | 2.2% | 0.79% | 1.2% |
| Jun 2026 | 38.3% | 21.6% | 5.3% | 6.5% | 6.5% | 4.3% | 5.2% | 3.5% | 3.5% | 3.5% | 0.68% | 1% |
| Jul 2026 | 38.7% | 21.9% | 5.3% | 6.5% | 6.5% | 4.4% | 5.2% | 4.4% | 2.9% | 2.4% | 0.69% | 1% |
| Aug 2026 | 38.6% | 21.8% | 5.3% | 6.5% | 6.5% | 5.3% | 5.2% | 3.6% | 2.9% | 2.4% | 0.86% | 1% |
| Sep 2026 | 35% | 22.7% | 6.8% | 6.8% | 6.8% | 5.5% | 5.4% | 3.7% | 3% | 2.5% | 0.9% | 0.9% |
How has the Maelove and Paula's Choice comparison changed over the last 12 months?
3 findings
- Paula's Choice was ahead of Maelove in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Maelove’s share of searches among vitamin C serum brands worldwide moved from 1.8% to 2.5%, and its estimated monthly branded searches moved from 4.4K to 6.6K.
- Across the 12 months ending September 2026, Paula's Choice’s share of searches among vitamin C serum brands worldwide moved from 5.5% to 5.4%, and its estimated monthly branded searches moved from 13.4K to 14.5K.
How did search popularity change for vitamin C serum brands worldwide in September 2026?
1 change
Estimated monthly branded searches for Maelove worldwide rose 50% over 12 measured months, from 4.4K to 6.6K in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Maelove’s and Paula's Choice’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Maelove
1 branded search term
- maelove vitamin c
Paula's Choice
2 branded search terms
- paula's choice vitamin c
- paulas choice c15
Other head-to-heads among vitamin C serum brands
- SkinCeuticals vs Timeless Skin Care: compare popularity
- SkinCeuticals vs CeraVe: compare popularity
- SkinCeuticals vs La Roche-Posay: compare popularity
- SkinCeuticals vs The Ordinary: compare popularity
- Timeless Skin Care vs CeraVe: compare popularity
- Timeless Skin Care vs La Roche-Posay: compare popularity
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