Paula's Choice vs Round Lab:Which is more popular?
In October 2026, Paula's Choice and Round Lab were level in searches among face toner brands worldwide, with an estimated 14.8K branded searches each, at 5.1% of the total each. When we asked ChatGPT and Google AI Overviews about face toner brands, Paula's Choice appeared in four of the five answers and Round Lab in two. Paula's Choice was mentioned before Round Lab in four out of five answers.
Who do people search for more?
Paula's Choice and Round Lab are searched for about as often as each other.
Who does AI mention more?
Paula's Choice, mentioned in 4 of 5 answers, Round Lab in 2
Who does AI recommend more?
Paula's Choice, named ahead of Round Lab in 4 of 5 answers
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Top face toner brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Paula's Choice was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Round Lab was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. Paula's Choice was listed before Round Lab in four out of five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Paula's Choice1st
La Roche-Posay2nd
Anua3rd
The Ordinary3rd
Thayers5th
Round Lab6th
Laneige7th
COSRX8th
Simple9th
Beauty of Joseon–- +3 more
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Paula's Choice4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Thayers2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Anua2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Laneige2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- The Ordinary2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Round Lab2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- La Roche-Posay2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- COSRX1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Simple1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Beauty of Joseon0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about face toner brands
5 answers
Asked ChatGPT
“Which face toner brand should I buy?”
Asked ChatGPT
“What are the best face toner brands?”
Asked ChatGPT
“What's the best face toner brand for daily skincare?”
Searched Google, AI Overview
“best face toner”
Searched Google, AI Overview
“toner for oily skin”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Paula's Choice or Round Lab more popular in search?
This chart shows how often people search Google for Paula's Choice and Round Lab by name. Each line represents a brand's share of searches for all 13 face toner brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Paula's Choice, Round Lab. The figures are in the table below the chart.
View monthly share of searches table
| Month | Thayers | Anua | Beauty of Joseon | Laneige | The Ordinary | Pixi | COSRX | Paula's Choice | Round Lab | La Roche-Posay | Simple | Innisfree | Essano |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Nov 2025 | 23.4% | 15.1% | 5.5% | 10.1% | 6.7% | 11.3% | 5.5% | 8.3% | 4.5% | 4.5% | 3.7% | 1.3% | 0.03% |
| Dec 2025 | 24.1% | 15.6% | 5.7% | 8.5% | 7% | 11.7% | 4.7% | 8.5% | 4.7% | 4.7% | 3.8% | 1.1% | 0.04% |
| Jan 2026 | 21.9% | 14.1% | 6.3% | 9.4% | 7.7% | 12.3% | 5.2% | 7.7% | 5.2% | 5.2% | 3.5% | 1.5% | 0.06% |
| Feb 2026 | 24.9% | 16.1% | 5.9% | 8.8% | 7.2% | 9.8% | 4.8% | 7.2% | 4.8% | 4.8% | 3.9% | 1.7% | 0.06% |
| Mar 2026 | 24.3% | 15.7% | 7% | 7% | 7% | 10.2% | 5.7% | 7% | 5.7% | 4.7% | 3.8% | 1.7% | 0.05% |
| Apr 2026 | 24.3% | 15.7% | 7% | 8.6% | 7% | 9.6% | 4.7% | 7% | 5.7% | 4.7% | 3.8% | 1.7% | 0.04% |
| May 2026 | 24.4% | 15.8% | 5.8% | 7.1% | 8.7% | 11.2% | 4.7% | 7.1% | 5.8% | 3.9% | 3.9% | 1.7% | 0.07% |
| Jun 2026 | 25.6% | 16.6% | 6.1% | 6.1% | 9.1% | 8.3% | 4.9% | 7.4% | 6.1% | 4% | 4% | 1.8% | 0.06% |
| Jul 2026 | 26.1% | 16.8% | 6.2% | 6.2% | 7.5% | 8.4% | 5% | 6.2% | 6.2% | 4.1% | 5% | 2.2% | 0.07% |
| Aug 2026 | 25.7% | 16.6% | 7.4% | 6.1% | 7.4% | 8.3% | 5% | 6.1% | 6.1% | 4.1% | 5% | 2.2% | 0.11% |
| Sep 2026 | 25.4% | 16.4% | 7.3% | 7.3% | 7.3% | 8.2% | 4.9% | 6% | 6% | 4% | 4.9% | 2.2% | 0.09% |
| Oct 2026 | 21.8% | 21% | 7.7% | 7.7% | 7.7% | 7.4% | 5.1% | 5.1% | 5.1% | 4.2% | 4.2% | 2.8% | 0.07% |
Paula's Choice and Round Lab sell other things too, so only their searches that name this product count here, like “paulas choice toner”.
How has branded search for Paula's Choice and Round Lab changed worldwide over the last 12 months?
3 findings
- Paula's Choice was ahead of Round Lab in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, Paula's Choice’s share of searches among face toner brands worldwide moved from 8.3% to 5.1%, and its estimated monthly branded searches moved from 22.2K to 14.8K.
- Across the 12 months ending October 2026, Round Lab’s share of searches among face toner brands worldwide moved from 4.5% to 5.1%, and its estimated monthly branded searches moved from 12.1K to 14.8K.
How did search popularity change for face toner brands worldwide in October 2026?
2 changes
In October 2026, Paula's Choice lost share of searches among face toner brands worldwide, from 6% to 5.1%.
In October 2026, Round Lab lost share of searches among face toner brands worldwide, from 6% to 5.1%.
How are Paula's Choice’s and Round Lab’s branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Paula's Choice’s and Round Lab’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Paula's Choice
1 branded search term
- paulas choice toner
Round Lab
1 branded search term
- round lab toner
Other head-to-heads among face toner brands
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