How popular isLaneige in search?
In September 2026, there were an estimated 450K branded searches for Laneige worldwide which is down 18.2% over the last 12 months. Laneige holds 19% estimated Share of Search among face toner brands worldwide and is ranked 2nd of 8 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which face toner brands compete with Laneige?
Share of Search by month for Beauty of Joseon, Laneige, COSRX, Innisfree, Anua, Round Lab, Thayers. The figures are in the table below the chart.
View monthly share of search table
| Month | Beauty of Joseon | Laneige | COSRX | Innisfree | Anua | Round Lab | Thayers | Essano |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 35.6% | 24.6% | 18.4% | 11% | 4.2% | 3.4% | 2.6% | 0.24% |
| Nov 2025 | 37.1% | 27.1% | 16.2% | 9.9% | 4.4% | 3% | 2.1% | 0.18% |
| Dec 2025 | 33% | 29.4% | 18.3% | 8.8% | 4.8% | 3.3% | 2.2% | 0.19% |
| Jan 2026 | 39.7% | 23.6% | 17.6% | 8.6% | 4.9% | 3.2% | 2.2% | 0.15% |
| Feb 2026 | 39.7% | 22.4% | 16.8% | 10% | 4.6% | 3.8% | 2.6% | 0.15% |
| Mar 2026 | 42.9% | 19.8% | 17.9% | 8.8% | 4.1% | 4.1% | 2.3% | 0.16% |
| Apr 2026 | 46.2% | 16.3% | 18.1% | 8.9% | 4.1% | 4.1% | 2.3% | 0.16% |
| May 2026 | 46.2% | 16.3% | 18.5% | 8.9% | 3.5% | 4.1% | 2.3% | 0.24% |
| Jun 2026 | 50% | 14.4% | 16.4% | 7.9% | 4.3% | 4.4% | 2.5% | 0.17% |
| Jul 2026 | 44.1% | 19% | 17% | 8.5% | 3.9% | 4.7% | 2.6% | 0.19% |
| Aug 2026 | 43.7% | 18.8% | 17.1% | 8.4% | 4.6% | 4.7% | 2.6% | 0.18% |
| Sep 2026 | 44.1% | 19% | 17% | 8.5% | 4.6% | 3.9% | 2.6% | 0.19% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 44.1% | 1M | -0.11% | +0.5 points | |
| 2, held 2nd | 19% | 450K | 0% | +0.2 points | |
| 3, held 3rd | 17% | 402K | -1.7% | -0.1 points | |
| 4, held 4th | 8.5% | 201K | 0% | +0.1 points | |
| 5, moved from 6th to 5th | 4.6% | 110K | +0.27% | +0.1 pointsmoved from 6th to 5th | |
| 6, moved from 5th to 6th | 3.9% | 92.5K | -17.8% | -0.8 pointsmoved from 5th to 6th | |
| 7, held 7th | 2.6% | 62.7K | 0% | 0 points | |
| 8, held 8th | 0.19% | 4.4K | 0% | 0 points |
44.1%
Held 1st. 1M estimated branded searches, -0.11% vs prior month. Share +0.5 points.
2.
Laneige19%
Held 2nd. 450K estimated branded searches, 0% vs prior month. Share +0.2 points.
3.
COSRX17%
Held 3rd. 402K estimated branded searches, -1.7% vs prior month. Share -0.1 points.
8.5%
Held 4th. 201K estimated branded searches, 0% vs prior month. Share +0.1 points.
5.
Anua4.6%
Moved from 6th to 5th. 110K estimated branded searches, +0.27% vs prior month. Share +0.1 points.
3.9%
Moved from 5th to 6th. 92.5K estimated branded searches, -17.8% vs prior month. Share -0.8 points.
7.
Thayers
2.6%
Held 7th. 62.7K estimated branded searches, 0% vs prior month. Share 0 points.
8.
Essano0.19%
Held 8th. 4.4K estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between Laneige and its closest rivals
Every comparison with Laneige
16 comparisons
- Beauty of Joseon vs Laneige
- Bioderma vs Laneige
- Cetaphil vs Laneige
- Clinique vs Laneige
- Kiehl's vs Laneige
- Laneige vs Neutrogena
- Laneige vs SkinCeuticals
- Laneige vs Paula's Choice
- Laneige vs Medik8
- COSRX vs Laneige
- Dermalogica vs Laneige
- Innisfree vs Laneige
- Anua vs Laneige
- Laneige vs Round Lab
- Laneige vs Thayers
- Essano vs Laneige
How has branded search demand for Laneige changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Laneige worldwide fell from 550K to 450K.
- Across the 12 months ending September 2026, Laneige’s estimated Share of Search among face toner brands worldwide decreased from 24.6% to 19%.
- Across the 12 months ending September 2026, Laneige’s estimated Share of Search among face toner brands worldwide peaked at 29.4% in December 2025 and was lowest at 14.4% in June 2026.
How did search popularity change for face toner brands worldwide in September 2026?
6 changes
In September 2026, Round Lab lost estimated Share of Search among face toner brands worldwide, from 4.7% to 3.9%.
In September 2026, Anua rose from 6th to 5th among face toner brands worldwide.
Estimated monthly branded searches for Beauty of Joseon worldwide rose 30.8% over 12 measured months, from 798K to 1M in September 2026.
Estimated monthly branded searches for Essano worldwide fell 18.5% over 12 measured months, from 5.4K to 4.4K in September 2026.
Estimated monthly branded searches for Innisfree worldwide fell 18.3% over 12 measured months, from 246K to 201K in September 2026.
Estimated monthly branded searches for Laneige worldwide fell 18.2% over 12 measured months, from 550K to 450K in September 2026.
Where does Laneige compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Skincare brands | 10th of 20 | 3.2% | Show ranking |
| Face toner brands | 2nd of 8 | 19% | Shown above |
How is Laneige measured?
Brandwave collects information about searches that people make online using Laneige’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- laneige
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Is Laneige your brand?
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