Brandwave

Bioderma vs Laneige:Which is searched more?

In September 2026, Bioderma had more branded searches than Laneige among skincare brands worldwide. Bioderma was estimated to have 550K branded searches compared to Laneige’s 450K, and held a 3.9% Share of Search versus Laneige’s 3.2%. These are worldwide searches for English-language branded terms.

Share of Search among skincare brands worldwide in September 2026Which is more popular in search, Bioderma or Laneige?
Bioderma3.9%550K searches
vs
Laneige3.2%450K searches

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Which is more popular in search, Bioderma or Laneige?

Compare the skincare brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Bioderma and Laneige among skincare brands worldwide, by month

Share of Search by month for Bioderma, Laneige. The figures are in the table below the chart.

View monthly share of search table
MonthCetaphilCeraVeLa Roche-PosayThe OrdinaryBeauty of JoseonNeutrogenaCliniqueBiodermaKiehl'sLaneigeSkinCeuticalsPaula's ChoiceMedik8COSRXDermalogica
Oct 202514.2%15.6%12.5%8.3%5.4%7%5.6%3.8%4.6%3.8%3.1%3.8%2.5%2.8%1.7%
Nov 202512.7%12.6%11.9%11.2%6%5.4%6.5%3.6%6.5%4.4%2.9%3.5%2.8%2.6%2%
Dec 202513.2%14.5%13.6%9%5.6%6.6%6.1%3.3%5%5%2.7%3.4%2.2%3.1%1.5%
Jan 202614.4%14.3%13.5%8.9%6.8%6.5%4.9%4%4%4%2.7%3.3%2.7%3%1.8%
Feb 202614%15.3%15.1%8.3%6.6%7%4.5%3.7%3.7%3.7%3%3.6%2.4%2.8%1.7%
Mar 202612.9%13.8%16.1%8.8%7%6.9%4.8%4%4%3.2%3.2%3.2%2.6%2.9%1.8%
Apr 202612.9%13.9%16.2%10.4%7.5%6.8%4.9%4%3.2%2.7%2.7%3.3%2.6%3%1.5%
May 202612.1%14.2%16.9%8.9%7.9%7.1%5.1%4.1%3.4%2.8%2.8%3.3%2.2%3.2%1.5%
Jun 202613.1%15.1%15.1%9.6%8.6%6.7%4.5%3.7%3.7%2.5%3%2.9%2.4%2.8%1.7%
Jul 202614.2%15.3%15.3%9.7%7.1%6.5%4.6%3.7%3.1%3.1%3.1%3%2.8%2.7%1.4%
Aug 202613.7%15%14.7%9.3%6.9%7.7%4.4%3.6%3.6%3%3%3.5%2.8%2.7%1.6%
Sep 202614.6%13.7%13.1%10.1%7.5%6.7%4.8%3.9%3.9%3.2%3.2%3.1%3.1%2.9%1.8%

How has the Bioderma and Laneige comparison changed over the last 12 months?

  • The lead changed hands once in the 12 months ending September 2026: Bioderma took it in March 2026.
  • Across the 12 months ending September 2026, Bioderma’s estimated Share of Search among skincare brands worldwide moved from 3.8% to 3.9%, and its estimated monthly branded searches held steady at 550K.
  • Across the 12 months ending September 2026, Laneige’s estimated Share of Search among skincare brands worldwide moved from 3.8% to 3.2%, and its estimated monthly branded searches moved from 550K to 450K.

How did search popularity change for skincare brands worldwide in September 2026?

  1. In September 2026, Laneige rose from 11th to 10th among skincare brands worldwide.

Other head-to-heads among skincare brands

How each brand is measured

Brandwave collects information about searches that people make online using Bioderma’s and Laneige’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Bioderma

1 branded search term

  • bioderma

Laneige

1 branded search term

  • laneige

How the Brand Demand Index is measured

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