Laneige vs SKIN1004:Which is more popular?
In October 2026, Laneige had more branded searches than SKIN1004 among skincare brands worldwide. Laneige had about 550,000 branded searches, while SKIN1004 had 301,000. Laneige made up 3.5% of all skincare brand searches we track, and SKIN1004 accounted for 1.9%. When we asked ChatGPT and Google AI Overviews about skincare brands, neither Laneige nor SKIN1004 appeared in any of the five answers.
Who do people search for more?
Laneige, about 83% more searches than SKIN1004
Who does AI mention more?
Both were mentioned in 0 of 5 answers.
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Top skincare brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, neither Laneige nor SKIN1004 showed up in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
La Roche-Posay5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
CeraVe5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
The Ordinary3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Paula's Choice2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Avène2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Cetaphil1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
SkinCeuticals1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
COSRX1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Laneige0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
SKIN10040 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about skincare brands
5 answers
Asked ChatGPT
“Which skincare brand should I buy?”
Asked ChatGPT
“What are the best skincare brands?”
Asked ChatGPT
“What's the best skincare brand for sensitive skin?”
Searched Google, AI Overview
“skincare brands”
Searched Google, AI Overview
“skin care for sensitive skin”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.
Is Laneige or SKIN1004 more popular in search?
This chart shows how often people search Google for Laneige and SKIN1004 by name. Each line represents a brand's share of searches for all 22 skincare brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Laneige, SKIN1004. The figures are in the table below the chart.
View monthly share of searches table
| Month | Cetaphil | La Roche-Posay | CeraVe | The Ordinary | Neutrogena | Beauty of Joseon | Clinique | Bioderma | Kiehl's | Laneige | SkinCeuticals | Paula's Choice | Medik8 | Avène | COSRX | SKIN1004 |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Nov 2025 | 12.7% | 11.9% | 12.6% | 11.2% | 5.4% | 4.4% | 6.5% | 3.6% | 6.5% | 4.4% | 2.9% | 3.1% | 2.4% | 2% | 2% | 2% |
| Dec 2025 | 13.2% | 13.6% | 14.5% | 9% | 6.6% | 4.1% | 6.1% | 3.3% | 5% | 5% | 2.7% | 2.9% | 1.8% | 1.8% | 2.2% | 1.8% |
| Jan 2026 | 14.3% | 13.4% | 14.2% | 8.8% | 6.6% | 4.9% | 4.9% | 4% | 4% | 4% | 2.7% | 2.8% | 2.2% | 2.2% | 2.2% | 2.2% |
| Feb 2026 | 13.9% | 15% | 15.5% | 8.2% | 6.9% | 4.5% | 4.5% | 3.7% | 3.7% | 3.7% | 3% | 3.2% | 2% | 2% | 2% | 2% |
| Mar 2026 | 12.8% | 16.1% | 13.9% | 8.8% | 6.9% | 4.8% | 4.8% | 3.9% | 3.9% | 3.2% | 3.2% | 2.9% | 2.2% | 2.2% | 2.2% | 2.2% |
| Apr 2026 | 12.9% | 16.2% | 13.9% | 10.5% | 6.8% | 4.9% | 4.9% | 4% | 3.3% | 2.7% | 2.7% | 3% | 2.2% | 2.2% | 2.2% | 2.2% |
| May 2026 | 11.7% | 17% | 14.5% | 9% | 7.2% | 5.1% | 5.1% | 4.2% | 3.4% | 2.8% | 2.8% | 3.1% | 1.9% | 2.3% | 2.3% | 2.3% |
| Jun 2026 | 12.8% | 15.2% | 15.4% | 9.7% | 6.7% | 5.6% | 4.6% | 3.7% | 3.7% | 2.5% | 3.1% | 2.8% | 2% | 2% | 2% | 2% |
| Jul 2026 | 13.8% | 15.3% | 15.3% | 9.7% | 6.6% | 4.6% | 4.6% | 3.8% | 3.1% | 3.1% | 3.1% | 2.8% | 2.5% | 2.1% | 2.1% | 2.1% |
| Aug 2026 | 13.7% | 14.7% | 15.1% | 9.3% | 7.7% | 4.4% | 4.4% | 3.6% | 3.6% | 3% | 3% | 3.2% | 2.4% | 2% | 2% | 2% |
| Sep 2026 | 14.1% | 13.2% | 14% | 10.2% | 6.7% | 4.8% | 4.8% | 4% | 4% | 3.2% | 3.2% | 2.9% | 2.6% | 1.8% | 2.2% | 2.2% |
| Oct 2026 | 17.7% | 14.4% | 13% | 9.2% | 6.3% | 4.3% | 4.3% | 3.5% | 3.5% | 3.5% | 2.9% | 2.6% | 2.4% | 1.9% | 1.9% | 1.9% |
How has branded search for Laneige and SKIN1004 changed worldwide over the last 12 months?
3 findings
- Laneige was ahead of SKIN1004 in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, Laneige’s share of searches among skincare brands worldwide moved from 4.4% to 3.5%, and its estimated monthly branded searches moved from 823K to 550K.
- Across the 12 months ending October 2026, SKIN1004’s share of searches among skincare brands worldwide moved from 2% to 1.9%, and its estimated monthly branded searches moved from 368K to 301K.
How did search popularity change for skincare brands worldwide in October 2026?
2 changes
In October 2026, SKIN1004 fell from 15th to 16th among skincare brands worldwide.
Estimated monthly branded searches for Laneige worldwide fell 33.2% over 12 measured months, from 823K to 550K in October 2026.
How are Laneige’s and SKIN1004’s branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Laneige’s and SKIN1004’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among skincare brands
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