Brandwave

How popular isSKIN1004 in search?

In August 2026, there were an estimated 262K branded searches for SKIN1004 worldwide which is up 19% over the last 11 months. SKIN1004 holds 14.3% estimated Share of Search among korean skincare brands worldwide and is ranked 3rd of 5 competitors for search popularity. Worldwide · English terms: these are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Beauty of Joseon56.8%
  2. COSRX22.2%
  3. SKIN100414.3%
  4. Anua6%
  5. Round Lab0.68%
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Which korean skincare brands compete with SKIN1004?

SKIN1004 against korean skincare brands worldwide, by month

Share of Search by month for Beauty of Joseon, COSRX, SKIN1004, Anua. The figures are in the table below the chart.

View monthly share of search table
MonthBeauty of JoseonCOSRXSKIN1004AnuaRound Lab
Oct 202552.1%27%14.4%6.1%0.39%
Nov 202554.1%23.6%15.6%6.4%0.3%
Dec 202550.2%27.7%14.4%7.3%0.41%
Jan 202655.1%24.4%13.4%6.8%0.37%
Feb 202656.4%23.8%12.7%6.6%0.43%
Mar 202657.3%24%12.7%5.5%0.54%
Apr 202658.9%23.1%12.2%5.3%0.5%
May 202659%23.6%12.3%4.5%0.58%
Jun 202661.3%20.1%12.6%5.3%0.71%
Jul 202659%22.8%12.3%5.3%0.68%
Aug 202656.8%22.2%14.3%6%0.68%
Sep 2026—————

  1. 1.Beauty of Joseon

    56.8%

    held 1st · 1M estimated branded searches · 0% vs prior month · -2.2 points

  2. 2.COSRX

    22.2%

    held 2nd · 409K estimated branded searches · +1.5% vs prior month · -0.5 points

  3. 3.SKIN1004

    14.3%

    held 3rd · 262K estimated branded searches · +20.7% vs prior month · +2 points

  4. 4.Anua

    6%

    held 4th · 110K estimated branded searches · +17.6% vs prior month · +0.7 points

  5. 5.Round Lab

    0.68%

    held 5th · 12.5K estimated branded searches · +3.9% vs prior month · 0 points

Compare search popularity between SKIN1004 and its closest rivals

How has branded search demand for SKIN1004 changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for SKIN1004 worldwide rose from 220K to 262K.
  • Across the 11 months ending August 2026, SKIN1004’s estimated Share of Search among korean skincare brands worldwide peaked at 15.6% in November 2025 and was lowest at 12.2% in April 2026.

How did search popularity change for korean skincare brands worldwide in August 2026?

  1. In August 2026, SKIN1004 gained estimated Share of Search among korean skincare brands worldwide, from 12.3% to 14.3%.

  2. In August 2026, Anua gained estimated Share of Search among korean skincare brands worldwide, from 5.3% to 6%.

  3. In August 2026, Beauty of Joseon lost estimated Share of Search among korean skincare brands worldwide, from 59% to 56.8%.

  4. In August 2026, COSRX lost estimated Share of Search among korean skincare brands worldwide, from 22.8% to 22.2%.

  5. Estimated monthly branded searches for Round Lab worldwide rose 111% over 11 measured months, from 5.9K to 12.5K in August 2026.

How is SKIN1004 measured?

Brandwave collects information about searches that people make online using SKIN1004’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

5 branded search terms

  • skin1004
  • skin1004 centella
  • skin1004 com
  • skin1004 skincare
  • skincare skin1004

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How the Brand Demand Index is measured

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