Purito Seoul vs SKIN1004:Which is more popular?
In October 2026, SKIN1004 had more branded searches than Purito Seoul among Korean sunscreen brands worldwide. SKIN1004 had about 60,500 branded searches, while Purito Seoul had 12,100. SKIN1004 made up 8.7% of all Korean sunscreen brand searches we track, and Purito Seoul accounted for 1.7%. When we asked ChatGPT and Google AI Overviews about Korean sunscreen brands, SKIN1004 appeared in four of the five answers and Purito Seoul in none.
Who do people search for more?
SKIN1004, about 5 searches for every 1 for Purito Seoul
Who does AI mention more?
SKIN1004, mentioned in 4 of 5 answers, Purito Seoul in 0
Who does AI recommend more?
SKIN1004, the only one of the two named
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Top Korean sunscreen brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, SKIN1004 was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Purito Seoul did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Beauty of Joseon5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers- SKIN10044 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Round Lab3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Isntree3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
COSRX2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
haruharu wonder1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Torriden1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Anua0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Purito Seoul0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
MISSHA0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about Korean sunscreen brands
5 answers
Asked ChatGPT
“Which Korean sunscreen should I buy?”
Asked ChatGPT
“What are the best Korean sunscreen brands?”
Asked ChatGPT
“What's the best Korean sunscreen for oily skin?”
Searched Google, AI Overview
“korean sunscreen”
Searched Google, AI Overview
“best korean sunscreen”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 25, 2026.
Is Purito Seoul or SKIN1004 more popular in search?
This chart shows how often people search Google for Purito Seoul and SKIN1004 by name. Each line represents a brand's share of searches for all 11 Korean sunscreen brands we track, month by month, from English-language searches worldwide.
Share of searches by month for SKIN1004, Purito Seoul. The figures are in the table below the chart.
View monthly share of searches table
| Month | Beauty of Joseon | Round Lab | SKIN1004 | Anua | COSRX | haruharu wonder | Isntree | Purito Seoul | MISSHA | AXIS-Y | Torriden |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Nov 2025 | 64.1% | 8.6% | 10.5% | 2.6% | 3.9% | 2.6% | 3.2% | 1.7% | 1.4% | 0.94% | 0.51% |
| Dec 2025 | 60.9% | 10% | 10% | 3% | 4.5% | 3% | 3.7% | 1.6% | 1.6% | 1.1% | 0.59% |
| Jan 2026 | 62.8% | 8.4% | 10.3% | 3.1% | 4.6% | 3.1% | 3.1% | 1.7% | 1.4% | 0.92% | 0.6% |
| Feb 2026 | 62.6% | 10.3% | 8.4% | 3.1% | 4.6% | 3.1% | 3.1% | 1.7% | 1.7% | 0.91% | 0.6% |
| Mar 2026 | 60.2% | 9.9% | 9.9% | 3.6% | 4.4% | 3% | 3.6% | 2% | 1.6% | 1.1% | 0.72% |
| Apr 2026 | 60% | 9.9% | 9.9% | 3.6% | 4.4% | 3% | 3.6% | 2% | 1.6% | 1.1% | 1.1% |
| May 2026 | 59% | 9.7% | 9.7% | 4.3% | 5.3% | 2.9% | 2.9% | 1.9% | 1.6% | 1.1% | 1.6% |
| Jun 2026 | 60.2% | 9.9% | 9.9% | 4.4% | 4.4% | 3% | 2.4% | 2% | 1.3% | 1.1% | 1.3% |
| Jul 2026 | 57.3% | 11.5% | 9.4% | 5.2% | 4.2% | 3.5% | 2.8% | 2.3% | 1.5% | 1.3% | 1% |
| Aug 2026 | 59.3% | 9.7% | 9.7% | 4.4% | 5.3% | 2.9% | 2.9% | 1.9% | 1.6% | 1.1% | 1.1% |
| Sep 2026 | 62.7% | 10.3% | 8.4% | 3.8% | 4.6% | 2.5% | 2.5% | 1.7% | 1.4% | 0.92% | 1.1% |
| Oct 2026 | 64.4% | 8.7% | 8.7% | 3.9% | 3.9% | 3.2% | 2.6% | 1.7% | 1.2% | 0.94% | 0.94% |
SKIN1004 sells other things too, so only its searches that name this product count here, like “skin1004 sunscreen”.
How has branded search for Purito Seoul and SKIN1004 changed worldwide over the last 12 months?
3 findings
- SKIN1004 was ahead of Purito Seoul in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, Purito Seoul’s share of searches among Korean sunscreen brands worldwide held steady at 1.7%, and its estimated monthly branded searches moved from 8.1K to 12.1K.
- Across the 12 months ending October 2026, SKIN1004’s share of searches among Korean sunscreen brands worldwide moved from 10.5% to 8.7%, and its estimated monthly branded searches moved from 49.5K to 60.5K.
How did search popularity change for Korean sunscreen brands worldwide in October 2026?
2 changes
Estimated monthly branded searches for Purito Seoul worldwide rose 49.4% over 12 measured months, from 8.1K to 12.1K in October 2026.
Estimated monthly branded searches for SKIN1004 worldwide rose 22.2% over 12 measured months, from 49.5K to 60.5K in October 2026.
How are Purito Seoul’s and SKIN1004’s branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Purito Seoul’s and SKIN1004’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Purito Seoul
1 branded search term
- purito sunscreen
SKIN1004
1 branded search term
- skin1004 sunscreen
Other head-to-heads among Korean sunscreen brands
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