How popular isRound Lab?
In October 2026, people searched for Round Lab by name about 168,000 times worldwide, a 15.9% increase from the previous year. These searches made up 8.7% of all global Korean sunscreen brand searches, placing Round Lab second out of 11 brands. When we asked both ChatGPT and Google AI Overviews about Korean sunscreen brands, Round Lab appeared in three of the five answers and was the third most recommended of the 11.
Round Lab is the second most searched of 11 competitors and the third most recommended in the AI answers we collected.
Beauty of JoseonShare of searches 64.4%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
Round LabShare of searches 8.7%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
SKIN1004Share of searches 8.7%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
AnuaShare of searches 3.9%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
COSRXShare of searches 3.9%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
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Top Korean sunscreen brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Round Lab was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Round Lab is the third most recommended of the 11.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Beauty of Joseon5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- SKIN10044 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Round Lab3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Isntree3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers- COSRX2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
haruharu wonder1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Torriden1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Anua0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Purito Seoul0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
MISSHA0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about Korean sunscreen brands
5 answers
Asked ChatGPT
“Which Korean sunscreen should I buy?”
Asked ChatGPT
“What are the best Korean sunscreen brands?”
Asked ChatGPT
“What's the best Korean sunscreen for oily skin?”
Searched Google, AI Overview
“korean sunscreen”
Searched Google, AI Overview
“best korean sunscreen”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 25, 2026.
How often do people search for Round Lab compared with other Korean sunscreen brands worldwide?
Share of searches by month for Beauty of Joseon, Round Lab, SKIN1004, Anua, COSRX, haruharu wonder, Isntree. The figures are in the table below the chart.
View monthly share of searches table
| Month | Beauty of Joseon | Round Lab | SKIN1004 | Anua | COSRX | haruharu wonder | Isntree | Purito Seoul | MISSHA | AXIS-Y | Torriden |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Nov 2025 | 64.1% | 8.6% | 10.5% | 2.6% | 3.9% | 2.6% | 3.2% | 1.7% | 1.4% | 0.94% | 0.51% |
| Dec 2025 | 60.9% | 10% | 10% | 3% | 4.5% | 3% | 3.7% | 1.6% | 1.6% | 1.1% | 0.59% |
| Jan 2026 | 62.8% | 8.4% | 10.3% | 3.1% | 4.6% | 3.1% | 3.1% | 1.7% | 1.4% | 0.92% | 0.6% |
| Feb 2026 | 62.6% | 10.3% | 8.4% | 3.1% | 4.6% | 3.1% | 3.1% | 1.7% | 1.7% | 0.91% | 0.6% |
| Mar 2026 | 60.2% | 9.9% | 9.9% | 3.6% | 4.4% | 3% | 3.6% | 2% | 1.6% | 1.1% | 0.72% |
| Apr 2026 | 60% | 9.9% | 9.9% | 3.6% | 4.4% | 3% | 3.6% | 2% | 1.6% | 1.1% | 1.1% |
| May 2026 | 59% | 9.7% | 9.7% | 4.3% | 5.3% | 2.9% | 2.9% | 1.9% | 1.6% | 1.1% | 1.6% |
| Jun 2026 | 60.2% | 9.9% | 9.9% | 4.4% | 4.4% | 3% | 2.4% | 2% | 1.3% | 1.1% | 1.3% |
| Jul 2026 | 57.3% | 11.5% | 9.4% | 5.2% | 4.2% | 3.5% | 2.8% | 2.3% | 1.5% | 1.3% | 1% |
| Aug 2026 | 59.3% | 9.7% | 9.7% | 4.4% | 5.3% | 2.9% | 2.9% | 1.9% | 1.6% | 1.1% | 1.1% |
| Sep 2026 | 62.7% | 10.3% | 8.4% | 3.8% | 4.6% | 2.5% | 2.5% | 1.7% | 1.4% | 0.92% | 1.1% |
| Oct 2026 | 64.4% | 8.7% | 8.7% | 3.9% | 3.9% | 3.2% | 2.6% | 1.7% | 1.2% | 0.94% | 0.94% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 64.4% | 450K | +22.3% | +1.7 points | |
| 2, held 2nd | 8.7% | 60.5K | 0% | -1.7 points | |
| 3, held 3rd | 8.7% | 60.5K | +22.2% | +0.2 points | |
| 4, moved from 5th to 4th | 3.9% | 27.1K | +22.1% | +0.1 pointsmoved from 5th to 4th | |
| 5, moved from 4th to 5th | 3.9% | 27.1K | 0% | -0.7 pointsmoved from 4th to 5th | |
| 6, held 6th | 3.2% | 22.2K | +50% | +0.7 points | |
| 7, held 7th | 2.6% | 18.1K | +22.3% | +0.1 points | |
| 8, held 8th | 1.7% | 12.1K | +22.2% | 0 points | |
| 9, held 9th | 1.2% | 8.1K | 0% | -0.2 points | |
| 10, moved from 11th to 10th | 0.94% | 6.6K | +22.2% | 0 pointsmoved from 11th to 10th | |
| 11, moved from 10th to 11th | 0.94% | 6.6K | 0% | -0.2 pointsmoved from 10th to 11th |
64.4%
Held 1st. 450K estimated branded searches, +22.3% vs prior month. Share +1.7 points.
8.7%
Held 2nd. 60.5K estimated branded searches, 0% vs prior month. Share -1.7 points.
3.
SKIN10048.7%
Held 3rd. 60.5K estimated branded searches, +22.2% vs prior month. Share +0.2 points.
4.
Anua3.9%
Moved from 5th to 4th. 27.1K estimated branded searches, +22.1% vs prior month. Share +0.1 points.
5.
COSRX3.9%
Moved from 4th to 5th. 27.1K estimated branded searches, 0% vs prior month. Share -0.7 points.
3.2%
Held 6th. 22.2K estimated branded searches, +50% vs prior month. Share +0.7 points.
7.
Isntree2.6%
Held 7th. 18.1K estimated branded searches, +22.3% vs prior month. Share +0.1 points.
1.7%
Held 8th. 12.1K estimated branded searches, +22.2% vs prior month. Share 0 points.
9.
MISSHA1.2%
Held 9th. 8.1K estimated branded searches, 0% vs prior month. Share -0.2 points.
10.
AXIS-Y0.94%
Moved from 11th to 10th. 6.6K estimated branded searches, +22.2% vs prior month. Share 0 points.
11.
Torriden0.94%
Moved from 10th to 11th. 6.6K estimated branded searches, 0% vs prior month. Share -0.2 points.
Round Lab, Beauty of Joseon and 2 other brands sell other things too, so only their searches that name this product count here, like “round lab sunscreen”.
Compare popularity between Round Lab and its closest rivals
Every comparison with Round Lab
19 comparisons
- Anua vs Round Lab
- Beauty of Joseon vs Round Lab
- COSRX vs Round Lab
- Laneige vs Round Lab
- Round Lab vs SKIN1004
- haruharu wonder vs Round Lab
- Isntree vs Round Lab
- Paula's Choice vs Round Lab
- Pixi vs Round Lab
- Round Lab vs Thayers
- Round Lab vs The Ordinary
- La Roche-Posay vs Round Lab
- Round Lab vs Simple
- Purito Seoul vs Round Lab
- Innisfree vs Round Lab
- MISSHA vs Round Lab
- AXIS-Y vs Round Lab
- Round Lab vs Torriden
- Essano vs Round Lab
How has branded search demand for Round Lab changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending October 2026, estimated monthly branded searches for Round Lab worldwide rose from 145K to 168K.
- Across the 12 months ending October 2026, Round Lab’s share of searches among Korean sunscreen brands worldwide peaked at 11.5% in July 2026 and was lowest at 8.4% in January 2026.
- Across the 12 months ending October 2026, Round Lab rose from 3rd to 2nd among Korean sunscreen brands worldwide.
How did search popularity change for Korean sunscreen brands worldwide in October 2026?
6 changes
In October 2026, Beauty of Joseon gained share of searches among Korean sunscreen brands worldwide, from 62.7% to 64.4%.
In October 2026, haruharu wonder gained share of searches among Korean sunscreen brands worldwide, from 2.5% to 3.2%.
In October 2026, Round Lab lost share of searches among Korean sunscreen brands worldwide, from 10.3% to 8.7%.
In October 2026, COSRX lost share of searches among Korean sunscreen brands worldwide, from 4.6% to 3.9%.
In October 2026, Anua rose from 5th to 4th among Korean sunscreen brands worldwide.
In October 2026, AXIS-Y rose from 11th to 10th among Korean sunscreen brands worldwide.
How are Round Lab’s branded searches counted?
5 search terms
Brandwave collects information about searches that people make online using Round Lab’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- round lab
- round lab skincare
- round lab sunscreen
- round lab toner
- skincare round lab
Do you work for Round Lab? To request corrections or removal please contact us via our support page and we will be happy to assist.
Where does Round Lab compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Korean skincare brands | 6th of 6 | 3.5% | Show ranking |
| Korean sunscreen brands | 2nd of 11 | 8.7% | Shown above |
| Face toner brands | 9th of 13 | 5.1% | Show ranking |
Is Round Lab your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.