Isntree vs Round Lab:Which is more popular?
In October 2026, Round Lab had more branded searches than Isntree among Korean sunscreen brands worldwide. Round Lab had about 60,500 branded searches, while Isntree had 18,100. Round Lab made up 8.7% of all Korean sunscreen brand searches we track, and Isntree accounted for 2.6%. When we asked ChatGPT and Google AI Overviews about Korean sunscreen brands, Isntree and Round Lab each appeared in three of the five answers. Round Lab was mentioned before Isntree in three out of four answers that named either.
Who do people search for more?
Round Lab, about 3 searches for every 1 for Isntree
Who does AI mention more?
Both were mentioned in 3 of 5 answers.
Who does AI recommend more?
Round Lab, named ahead of Isntree in 3 of 4 answers
Follow Isntree vs Round Lab and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top Korean sunscreen brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Isntree was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Round Lab was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Round Lab was listed before Isntree in three out of four answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Beauty of Joseon5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
SKIN10044 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Round Lab3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Isntree3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
COSRX2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
haruharu wonder1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Torriden1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Anua0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Purito Seoul0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
MISSHA0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about Korean sunscreen brands
5 answers
Asked ChatGPT
“Which Korean sunscreen should I buy?”
Asked ChatGPT
“What are the best Korean sunscreen brands?”
Asked ChatGPT
“What's the best Korean sunscreen for oily skin?”
Searched Google, AI Overview
“korean sunscreen”
Searched Google, AI Overview
“best korean sunscreen”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 25, 2026.
Is Isntree or Round Lab more popular in search?
This chart shows how often people search Google for Isntree and Round Lab by name. Each line represents a brand's share of searches for all 11 Korean sunscreen brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Round Lab, Isntree. The figures are in the table below the chart.
View monthly share of searches table
| Month | Beauty of Joseon | Round Lab | SKIN1004 | Anua | COSRX | haruharu wonder | Isntree | Purito Seoul | MISSHA | AXIS-Y | Torriden |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Nov 2025 | 64.1% | 8.6% | 10.5% | 2.6% | 3.9% | 2.6% | 3.2% | 1.7% | 1.4% | 0.94% | 0.51% |
| Dec 2025 | 60.9% | 10% | 10% | 3% | 4.5% | 3% | 3.7% | 1.6% | 1.6% | 1.1% | 0.59% |
| Jan 2026 | 62.8% | 8.4% | 10.3% | 3.1% | 4.6% | 3.1% | 3.1% | 1.7% | 1.4% | 0.92% | 0.6% |
| Feb 2026 | 62.6% | 10.3% | 8.4% | 3.1% | 4.6% | 3.1% | 3.1% | 1.7% | 1.7% | 0.91% | 0.6% |
| Mar 2026 | 60.2% | 9.9% | 9.9% | 3.6% | 4.4% | 3% | 3.6% | 2% | 1.6% | 1.1% | 0.72% |
| Apr 2026 | 60% | 9.9% | 9.9% | 3.6% | 4.4% | 3% | 3.6% | 2% | 1.6% | 1.1% | 1.1% |
| May 2026 | 59% | 9.7% | 9.7% | 4.3% | 5.3% | 2.9% | 2.9% | 1.9% | 1.6% | 1.1% | 1.6% |
| Jun 2026 | 60.2% | 9.9% | 9.9% | 4.4% | 4.4% | 3% | 2.4% | 2% | 1.3% | 1.1% | 1.3% |
| Jul 2026 | 57.3% | 11.5% | 9.4% | 5.2% | 4.2% | 3.5% | 2.8% | 2.3% | 1.5% | 1.3% | 1% |
| Aug 2026 | 59.3% | 9.7% | 9.7% | 4.4% | 5.3% | 2.9% | 2.9% | 1.9% | 1.6% | 1.1% | 1.1% |
| Sep 2026 | 62.7% | 10.3% | 8.4% | 3.8% | 4.6% | 2.5% | 2.5% | 1.7% | 1.4% | 0.92% | 1.1% |
| Oct 2026 | 64.4% | 8.7% | 8.7% | 3.9% | 3.9% | 3.2% | 2.6% | 1.7% | 1.2% | 0.94% | 0.94% |
Round Lab sells other things too, so only its searches that name this product count here, like “round lab sunscreen”.
How has branded search for Isntree and Round Lab changed worldwide over the last 12 months?
3 findings
- Round Lab was ahead of Isntree in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, Isntree’s share of searches among Korean sunscreen brands worldwide moved from 3.2% to 2.6%, and its estimated monthly branded searches moved from 14.8K to 18.1K.
- Across the 12 months ending October 2026, Round Lab’s share of searches among Korean sunscreen brands worldwide moved from 8.6% to 8.7%, and its estimated monthly branded searches moved from 40.5K to 60.5K.
How did search popularity change for Korean sunscreen brands worldwide in October 2026?
2 changes
In October 2026, Round Lab lost share of searches among Korean sunscreen brands worldwide, from 10.3% to 8.7%.
Estimated monthly branded searches for Isntree worldwide rose 22.3% over 12 measured months, from 14.8K to 18.1K in October 2026.
How are Isntree’s and Round Lab’s branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Isntree’s and Round Lab’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among Korean sunscreen brands
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.